SCM SOLOMON Student no: 218012209 HUMAN RESOURCE MANAGEMENT Lecture: Miss RRT Mofokeng Due date: 11 December 2020 “DOES SOCIAL MEDIA INFLUENCE OUR BEHAVIOURAL PATTERNS? The internet has a greater impact on people today than ever before. It has been a constant source of news, entertainment, and education for users around the world for more than twenty years. Social media has really changed how people behave and the way people communicate which made the communication to change. It has changed the way people socialise, also social media has changed the way people do their shopping because through social media there is advertising, so this made people to change their shopping habits. It also plays a major role in reflecting and influencing social opinion, it allows you to be in places you are not at. However social media has changed not only our power of thinking but today governs our behaviour and social conducts as well. Pursuing this further social media is becoming more and more popular. As a results Facebook, Twitter and similar services are becoming the most visited destinations on the internet. Take Twitter for example it has a large group of users and the number has been growing exponentially, as it is reported 23% of online adults are currently using twitter. Indicating a statistically significant increase compared with the 18% who did so in August of 2013 (Duggan el al.2015). These websites allows users too quickly and easily share pictures, links, ideas and messages with other users. Yet another reason is that social media has grown to be widely acknowledge current technology, providing a series of services for their users from being able to follow famous celebrities on Twitter, to connecting with long-lost childhood friends halfway round the world on Facebook and Instagram. Also social media are more faster than conventional media. It carriers even latest NEWS, which conventional media likely to hide but they are also a carrier for Fake NEWS. So one should check the authencity of its content. SCM SOLOMON Student no: 218012209 HUMAN RESOURCE MANAGEMENT Lecture: Miss RRT Mofokeng Due date: 11 December 2020 In conclusion social media plays a very enormous role in our society. Due to social media we are all in one plate form to raise the voice in any issues which effects our nation, it also reflects on human behaviour that change the point of opinion social media puts every individual to work socially on their area.