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EMAIL 1:
ABANDONED CART
(THE EASIEST
ADDITIONAL
REVENUE)
First, what is an Abandoned Cart flow?
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When a consumer visits your site and notices something that they
like, they add it to their cart. Often, these people will put the product inside
the cart yet never do anything after that, it simply sits there.
For this flow, it is your goal to remind & sell that product to that person.
Since it is in their cart you already know they are
interested, now it is up to you to try to sell to them.
SETTING UP THE FLOW
This flow will be a Metric Based Trigger
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TRIGGER FILTER
NONE APPLY
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FLOW FILTER
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People Will Enter This Flow When They Checkout Started
(When someone Checkout Started)
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Setup:
What someone has (or not done)
Person has: Placed Order
Zero Times
Since starting this flow
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(3 TOTAL EMAILS)
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CREATING THE
EMAILS WITH
TEMPLATES
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ABANDON CART TEMPLATE
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This is what your abandoned cart should look like. This is an
exact template of what we use to gain the best results. Every
single section has their own importance that ties up together
in order to sell to the person receiving the email. It’s important
to strategically plan where everything will be.
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EXPLAINING CERTAIN SECTIONS:
Logo
Notice the logo at the beginning, of course this will be the first thing
the person would see. This allows you to show off your brand as well
as show trust to the consumer (note your logo doesn’t need to be
that large & I won't be explaining obvious factors more than once)
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Heading
The heading is the largest text on the email, it’s what grabs the
attention of the viewer and dictates whether they will choose to
read on or click out of the email. This area needs to be intriguing so
it’s best to ask a question, make a statement, hit a pain point, or
anything else that would make someone interested. Remember,
these days most people have shorter attention spans than goldfish
due to their phones.
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Body Text:
Next is the body text. This explains to the consumer that they have
forgotten their cart. At the beginning you shouldn’t tell the consumer
right away that they forgot their cart, tease them a bit, act like it’s their
fault for forgetting something that they should have remembered. After
a couple of sentences you can tell them that they forgot their cart. Most
often beginner email marketers give a discount on the first email, while
that does seem like it will promise a sale, it often doesn’t. Giving a
discount on the first email shows that you’re desperate to the consumer,
then they will wait for the next email to get a larger deal.
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Forgotten Product:
This section is simple, you show the person the product that they left
behind. All email providers should dynamically allow you to
change the product shown.
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Reviews:
The reviews are where the trust is built, why should someone
trust your brand when they know nothing about it? These reviews
should answer the general questions or concerns someone has about
a product or company. Check the examples I gave for these reviews,
the first review discusses the problems and how the product helped
to solve that problem. The next review discusses the features of the
products that sell the most & that are most interesting. Along with
the reviews are images, the images are what builds on top of that
trust factor. It shows REAL people that actually can provide a real
review.
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WAIT 30 MINUTES TO SEND THIS EMAIL
Preview Line:
You won't want to leave
this behind!
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Subject Line:
Name, Don't Forget
Your Order!
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HEADING
BODY TEXT
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FORGOTTEN PRODUCT
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REVIEWS
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REVIEWS
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WAIT 1 DAY TO SEND THIS EMAIL
Preview Line:
Missing out on this
would be a big loss...
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Subject Line:
You're Going to
Miss Out
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WAIT 30 MINUTES TO SEND THIS EMAIL
Preview Line:
This won't last
forever, name.
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Subject Line:
Name, It's Almost
Gone!
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