OnPage Content Processing Framework
by Lukasz Zelezny
A. Existing content
Snapshot
FAQ Snippet
Identification of all keywords that rank
Calculation of visibility and prioritisation
Tagging as schema markup existing
question with How, What, Where, When
preffix
Quintets
VideoObject Snippet
Using data studio and search console
identification of up to top 5 generic
keywords per URL
Exclusion of homepage
Exclusion of keywords on position #1
Exclusion of brand keywords
Voiceover written content to video
Upload on YouTube / Vimeo / Wistia
Tagging as schema markup
Featured Snippets
Optimisation for position 0 (Answerbox)
B. New content
GAP Analysis
Multivectors
Finding keywords that competitors
simultaneously rank and client's website
not
Grouping by topics
Discovering topically related keywords
triggering pages belonging to different
competitors
SuperGAP Analysis
Finding keywords that competitors
simultaneously rank and client's website
not (on scale - over 30 competitors and
over 100k keywords)
Grouping by topics
C. Technicalities
InLinks.org
Wordlift.io
To increase number of SameAs schema
references, internal links and automate
FAQ snippets
To improve semantic via SameAs schema
markup
Plagiashield.co.uk
To protect content against plagiarism
Everyday platform
E: lukasz@zelezny.co.uk
W: https://seo.london/