LETTER TO EDITOR
IDEAS TO INCREASE SALES FOR SMALL BUSINESSES DURING COVID-19
FARISAH SYUHADA SALIM
farisah.salim@s.unikl.edu.my
Abstract: Since the COVID-19 outbreak, many small businesses are having trouble in
sustaining their businesses. The purpose of this letter is to help entrepreneurs or sellers who
are struggling in making sales and gaining revenues during this pandemic. Frequent
engagement is crucial for maintaining the business and gaining customers’ trust. Hopefully
this letter will give benefits to small business owners, sellers and entrepreneurs on how to
adapt to the new environment.
Keywords: sales, sellers, small business
Introduction
During this COVID-19 pandemic, most small
day due to this pandemic because of most of
businesses have been affected and currently
people becoming jobless. Therefore, sellers
are struggling to boost their sales. Most of
always need to give the best effort in making
them were stuck and lost in what they need to
new marketing strategies in order to closing
do when they just started or currently doing a
sales. As a seller, you need to stay relevant in
business during this pandemic. The most
the market by learning new strategies on how
important thing is the knowledge on how to
to increase sales for your business. This does
make sales while adapting to the new norms.
not mean you need to focus and make a huge
Therefore, sellers need to find new strategies
investment only on marketing to promote
and techniques to promote their products
your product. It is crucial to boost your sales
because sales are the most important key to a
performance and reduce your sales costs to
business. In addition, it is a common
build and maintain a lasting business. In this
challenge to sellers and entrepreneurs since
era of technology, many sellers are turning to
resources are limited. The business has
digital advertising and marketing. Thus, you
becoming more competitive as new products
do not need to spend millions to reach a
and competitors keep emerging almost every
million people for them acknowledge your
product. However, in order to get returns
hacks you can follow but the top results all
from the investment, you need to know how
start with going to basics.
to stretch that small budget that can delivers
the highest results. It is quite impossible to
master all in the beginning of a business.
However, there is a ton of lead generation
Focus on your existing customers
Get creative
Ensure to focus more and follow up with your
Create an interesting slogan or a product
customer you already have so they will
name that can attract customer’s attention.
regularly buy from you instead of jumping to
Besides, you can do a live session and
other sellers. Moreover, they will become
interesting marketing advertisements such as
your regular customers and indirectly help
appealing and memorable videos on social
you to promote your product due to the good
media. Videos are most to have a high
relationship. In order to maintain the
percentage to be watched. Viewers of your
relationship, you can give some rewards to
videos are high likely will become your
them such as discount on purchases, gifts or
customers as they aware the product
event invitations.
conditions and how the product works in real
life. This might help in gaining customers’
Migrate to online business
trust and make them stay longer on your
If your business mostly operates and rely on
marketing videos, indirectly increases the
face-to-face, you might need to shift to online
engagement with them.
or
solidify
your
existing
eCommerce
presence. This option at the same time
Reevaluate your offering
practices social distancing to avoid virus
Some products you offer may be irrelevant to
transmission. You can use social media
their needs such as travel accessories because
platform to promote your business and
of travel restrictions. In order to prevent
communicate with customers. This is a low-
losses in your business, you need to change
cost option to promote your business and
your products by following the current
broadcast offerings online.
market needs. During this pandemic, people
need face masks and hand sanitizers because
the government making it as an obligatory.
This is an opportunity for your business to
produce a new product with your own brand.
Conclusion
Sustaining and maintaining a business during
post/how-to-increase-sales-inpandemic-times/en
(2021). 6 Post-Pandemic Marketing
Strategies With Long-Term Benefits.
Retrieved from
https://www.wordstream.com/blog/w
s/2020/10/27/post-pandemicmarketing-strategies
this pandemic is a tough challenge for many
sellers because it is an unfamiliar situation
that never happened before. Additionally,
sellers should adapt with current situation by
focusing on existing customers, shift to
online business, get creative and reevaluate
business offering that will contribute to
increase sales of business. These suggestions
may help sellers to approach potential and
existing customers so that the business will
success to achieved the sales target or to
break through a sales plateau.
References
Kappel, M. (2020). Marketing Your
Business In The Midst Of Covid-19: 5
Tips To Stay Afloat. Retrieved from
https://www.forbes.com/sites/mikeka
ppel/2020/07/22/marketing-yourbusiness-during-covid-19
Rodriguez, J. (n.d). 5 Tips to Increase Sales
After the COVID-19 Pandemic.
Retrieved
from
https://www.datafeedwatch.com/blog
/post-covid-ecommerce-tips
(2020). How to increase sales in pandemic
times.
Retrieved
from
https://www.electronicid.eu/en/blog/
(n.d). How Small Businesses are Boosting
Sales During COVID-19. Retrieved
from
https://obbc.com.au/how-smallbusinesses-are-boosting-salesduring-covid-19/