Ecotourism must take into account social, environmental and economic factors in order to be effective. Ecotourism is a subcategory of sustainable tourism. The perceived assurance of ecotourism as a longer investment tool is the main indication of why emerging economies are now embracing it and integrating it into their conservation strategies and economic development. Ecotourism is defined as an environmentally sustainable activity, that is, tourism focused on a natural experience which promotes the social and economic development of surrounding communities and is designed as an activity of visiting the natural areas. It emphasizes on the experience and understanding of the natural surroundings, their habitats, their flora, fauna and their landscape, including cultural objects (Sabuhoro et al., 2020). A symbiotic and nuanced interaction between the surroundings and touristic activities is achievable when ecosystem is transformed into an efficient policy, tactful practice and careful planning. Carefully planned and operated ecotourism sites may provide direct profits that can minimize the effect of other relatively less sustainable cultural and environmental activities (Ghosh and Ghosh, 2019). Ecotourism leads to natural resources restoration or preservation and encourages cultural and natural resources stewardship. The local population thus profits economically and socially and contributes to the long-term sustainability of a project. Cultural and environmental education is incorporated into ecotourism. By providing local communities a more stable additional source of revenue, ecotourism leads to socioeconomic sustainability. Its mission is the conservation of resources, especially biological diversity, and efficient use of resources while maintaining the development and environmental benefits of travellers. The achievement of ecotourism targets, however, is dependent on their ecological and environmental efficacy, as well as their economic viability. Ecotourism helps local governments to involve themselves in protecting the environment and biodiversity of the area, which in turn provides the local population with economic benefits. References Ghosh, P. and Ghosh, A., 2019. 'Is ecotourism a panacea? Political ecology perspectives from the Sundarban Biosphere Reserve, India', GeoJournal 84(2): 345-366. Lowe, J., Tejada, J.F.C. and Meekan, M.G., 2019. 'Linking livelihoods to improved biodiversity conservation through sustainable integrated coastal management and community based dive tourism: Oslob Whale Sharks', Marine Policy 108: 1-11. Sabuhoro, E., Wright, B.A., Powell, R.B., Hallo, J.C., Layton, P.A. and Munanura, I.E., (2020). 'Perceptions and behaviors of Indigenous populations regarding illegal use of protected area resources in East Africa's Mountain Gorilla Landscape', Environmental Management 65(3): 410-419. Snyman, S. and Bricker, K.S., 2019. 'Living on the edge: benefit-sharing from protected area tourism', Journal of Sustainable Tourism 27(6): 705-719.