HASHTAG INC.
GROUP MEMBERS:• SHRUTI MUDAGAL
• NEELIMA DUBEY
• KAUSHAL
• ASHUTOSH
• ADITYA
• MANAV BIDHURI
DIGITAL
DEVELOPMENT
BY HASHTAG INC
“OUR APPROACH IS ROOTED IN
SIMPLICITY AND EMOTION, BRIDGING THE
GAP BETWEEN BUSINESS GOALS AND
USER GOALS. WORKING
COLLABORATIVELY, WE SIMPLIFY AND
UNIFY EVERY INTERACTION OF THE
EXPERIENCE BY BRINGING CULTURAL AND
BEHAVIORAL INSIGHTS INTO OUR
PROCESS. THE RESULT IS A BRANDED
FLAGSHIP THAT PEOPLE WANT TO
ENGAGE WITH AND PURCHASE FROM.” HASHTAG INC.”
SERVICES
• Web Hosting
• Responsive Website Design & Development
• eCommerce Development
• Website Copywriting
• App Development
Web hosting service
A W EB H O ST IN G SER VIC E IS A T YPE O F IN T ER N ET
H OST IN G SER VIC E TH AT AL L OWS IN D IVID U ALS AN D
O R G AN IZ AT ION S T O M AKE T H EIR W EBSIT E AC C ESSIBL E
VIA T H E W O R L D W ID E W EB.
SO M E W EB H O ST IN G PR O VID ER S O T H ER T H AN H ASH T AG
IN C
• AW S( AMAZ ON W EB SER VIC ES) { PROVIDES
W EBH O ST ING,CLOU D C O M PU T IN G, ET C .
• G O D AD DY
• H O ST PAPA
• GR EEN G EEKS
Responsive Website Design &
Development
R ESPO N SIVE W EB D ESIG N ( RW D) IS A W EB
D EVEL O PMEN T A PPR OA C H TH AT C R EATES D YN A MIC
C H A N G ES TO T H E A PPEA R A N C E O F A
W EB SIT E, D EPEN D IN G O N T H E SC R EEN SIZ E A N D
O R IEN TAT ION O F T H E D EVIC E B EIN G U SED TO VIEW IT.
RW D IS O N E A PPR O A C H TO T H E PR O B L EM O F D ESIG N ING
FOR T H E MU LT ITU D E OF D EVIC ES AVA ILA BLE TO
C U STO MER S, R A N G ING F R O M T IN Y PH O N ES TO H U G E
D ESK TO P MO N ITOR S .
ECommerce Development
A S A F U L L - SER VICE EC O MMER C E D EVEL O PMEN T
C O MPA N Y, H A SH TA G IN C MEET S T H E N EED O F B 2 C A N D
B 2 B EC O MMER C E B U SIN ESSES IN :
•EC O MMER C E W EB SIT E D ESIG N A N D D EVEL O PMEN T.
•W EB SIT E IN T EG R AT ION W IT H B A C K - OF FICE P R O C E S S E S
A N D IN - STO RE O PER AT IONS.
•C U STO MER EXPER IEN C E PER SO N A L IZ AT ION .
•MA R K ET IN G A U TO MATION.
•A D VA N C ED D ATA A N A LYT IC S.
Website Copywriting
W EBSITE C O PYWRITING IS T H E PR OCESS O F W R ITING
D IG ITAL C O NTENT F O R L ANDING PAG ES, PR ODUCT
PAG ES, BL O G PO STS, AN D EVERYTHING IN BETWEEN.
C O MPELLING C O PY C AN KEEP YO UR W E B SITE VISITORS
EN GAGED AN D L EAD T H EM T O T AKE AC TIONS T H AT AR E
BO TH IM PORTANT T O YO U AN D M EANINGFUL T O T H EM.
App Development
A PPL IC AT ION D EVEL O PM EN T IS T H E PR O C ESS O F
C R EAT IN G A C O MPU T ER PR O G R AM O R A SET O F
PR OGR AMS TO PER FOR M TH E D IFFER EN T TA SK S TH AT A
B U SIN ESS R EQ U IR ES. F R O M C A L C U L ATING M O N T H LY
EXPEN SES TO SC H ED U L IN G SA L ES R EPO R T S,
A PPL IC AT IONS H EL P B U SIN ESSES A U TO M AT E
PR O C ESSES A N D IN C R EA SE EF F IC IEN C Y. EVERY A PP B U ILD IN G PR O C ESS FOLLOWS TH E SA ME
ST EPS: G AT H ERING R EQ U IR EMEN TS, D ESIG N ING
PR O TO T YPES, T EST IN G , IM PL EM EN TAT ION , A N D
IN T EG R AT ION .
DESIGN
BY HASHTAG INC
“IN MOST CASES, CONSUMERS WILL
INTERACT
WITH YOUR BRAND ACROSS MANY
CHANNELS AND DEVICES. OUR DESIGN
TEAM HAS EXTENSIVE EXPERIENCE IN
DESIGN FOR RESPONSIVE WEBSITES,
ECOMMERCE, VIDEO, DIGITAL
ADVERTISEMENTS, AND PACKAGING, AND
OUR PASSION IS IN HELPING YOU SOLVE
YOUR CHALLENGES, WHETHER THEY ARE
ENGAGEMENT-DRIVEN, CONVERSIONBASED, OR UTILITY. SIMPLY PUT, WE
SERVICES
• Brand Identity
• Brand Assets & Guidelines
• Social Media Campaigns
• Advertising Campaigns
• Website UI/UX Design
• Packaging
• Merchandise
• Print Design
Brand Identity
BR AN D ID EN T IT Y IS T H E VISIBL E EL EM EN T S O F
A BR AN D , SU C H AS C O L OR , D ESIG N , AN D L O G O, T H AT
ID EN T IF Y AN D D IST IN GU ISH T H E BR AN D IN C O N SU M ERS'
MIN D S. BR AN D ID EN T ITY IS D ISTIN C T FR OM BR AN D
IMAG E .
Advertising Campaigns
An advertising campaign is a specifically designed strategy that
is carried out across different mediums in order to achieve desired
results such as increased brand awareness, increased sales, and
improved communication within a specific market.
Social Media Campaigns
BR AN D ID EN T IT Y IS TH E VISIBL E EL EMEN TS OF
A BR AN D , SU C H AS C O L OR , D ESIG N , AN D L O G O, T H AT
ID EN T IF Y AN D D IST IN GU ISH T H E BR AN D IN C O N SU M ERS'
MIN D S. BR AN D ID EN T IT Y IS D IST IN C T F R O M BR AN D
IMAG E .
Brand Asset
A brand asset is any digital file or document that is used for branding
purposes or marketing activity.
The management of these brand assets ensures that they are wellorganized, appropriately stored, and easily accessed by any team member.
A branded asset could be any type of file, image or document that
showcases the brand of your business. Most commonly, branded assets
includes – logos, Artwork and graphics , Templates, etc.
STRATEGY
BY HASHTAG INC
Today’s consumers don’t just buy a brand, they join it. This is why
the best brands are simple ones: they’re easy to understand and
impossible to ignore.
As an agency, everything a team does is focused on helping
brands simplify and clarify who they are and what they stand for.
From strategy to activation, we collaborate with our partners to
craft the content, moments, and messages that build modern
brands, and express them clearly, authentically, and in unexpected
ways.
Here are some services based on strategy:
BRAND STRATEGY
• Brand strategy defines rules and guidelines on how, what,
where, when and to whom you communicate your brand
messages. A well-defined and executed brand strategy leads
to a consistent brand message, a strong emotional connection
with customers, and higher brand equity.
• Your brand is more than your logo, name or slogan — it’s the
entire experience your prospects and customers have with
your company, product or service.
CAMPAIGN STRATEGY
A campaign can be seen as an organised, purposeful effort to create change, and it should be guided by thoughtful
planning. Before taking action, successful campaigners learn as much as possible about:
•
the existing situation
•
who is affected by the campaign issue both positively and negatively
•
what changes could improve the situation.
Campaigners use this knowledge to create their strategy, which guides them in planning, implementing, marketing,
monitoring, improving and evaluating their campaign. A campaign strategy should answer the following questions:
•
What problem are you confronting?
•
What change/s would bring about this vision?
•
Who is affected, positively or negatively, by the problem?
•
How are these people or groups related to the problem and to each other?
•
Who are you trying to reach?
Answering key questions repeatedly, at each stage of your campaign, about the problem, solution, stakeholders and
targets as well as the tactics, message and tools you will use, will help develop your campaign strategy.
Community Management
• Community management is the process of building an
authentic community among a business's customers,
employees, and partners through various types of interaction.
It's how a brand uses opportunities (in person and online) to
interact with their audience to create a network in which they
can connect, share, and grow.
• Community management plays a significant role in the
retention of existing customers who then likely to be involved
in repeated brand interactions , attracting new customers.
One of the major characteristics of communities is that it
helps information flow fast.
Research & Customer Insight
• A consumer insight is an interpretation
used by businesses to gain a deeper
understanding of how their audience
thinks and feels. Analysing human
behaviours allows companies to really
understand what their consumers want
and need, and most importantly, why
they feel this way.
• When consumer insight research is
conducted properly, it should improve
the effectiveness of how a company
communicates to its customers, which is
likely to change consumer behaviour,
and therefore increase sales.
PRODUCTION
BY HASHTAG INC
Authentic connections between brands and people are made when
engaging content captures a consumer’s attention and speaks the
brand’s truth. Working in collaboration with partners, our in-house
production team creates video, motion, and audio content for brands.
• Photography
• TVCs
• Digital Video Content
• Motion Graphics & Animations
• Bumper Ads
PHOTOGRAPHY
• Product photography tells you a lot about the item from size,
shape, colour, and even how it is used. There are many different
types of product photography. From simple
studio product images to the lifestyle approach, products in
action, group photos of a product line, product packaging, and
more.
• A production photographer is a crew member on a film set
that takes pictures of the set, the crew working, and the cast
while they are in full costume and makeup. These images can
be used by the film production for promotional materials,
posters, DVD covers and so forth.
TVCs
• TVC is the acronym for television commercial — a
form of advertising that promotes products,
services, ideas, individuals or organizations via
the television medium.
• The duration of TVCs greatly vary but they usually
fall between 10 seconds to 3 minutes-long.
Regardless of the length of the TVC, it is
important to keep in mind that the message
conveyed would have to be catchy and arresting
to keep the viewers from losing interest within
the first few seconds of the TVC.
• The main objective of the TVC is to introduce a
new product, create awareness and ultimately, to
make consumers switch to the product
promoted. A TVC also works to remind the
consumer audience of the existence of the
product in order to create a continuous demand
over time.
Digital
Video
Content
• Digital video is an electronic representation of moving visual images
(video) in the form of encoded digital data. This is in contrast to analog
video, which represents moving visual images with analog signals. Digital
video comprises a series of digital images displayed in rapid succession.
• Digital video can be stored on digital media such as Blu-ray Disc,
on computer data storage or streamed over the Internet to end users who
watch content on a desktop computer screen or a digital smart TV. In
everyday practice, digital video content such as TV shows and movies also
includes a digital audio soundtrack.
Motion Graphics &
Animations
• Motion graphics are a type of animation. While motion graphics
describes moving or animated graphic design, animation is an
umbrella term for the whole field of moving imagery, including
everything from cartoons to claymation.
• Motion graphics focus on giving movement to graphic design
elements, but tend to have less of a concrete storytelling aspect
than other types of animation.
Bumper Ads
Bumper ads are short videos that let you reach more customers and
increase awareness about your brand with brief, memorable
messages. You can create bumper video campaigns in
Google Ads using the “Video” campaign type.
Bumper ads can both extend the reach of an existing campaign and
complement broader messaging.
CONTENT AND EDITORIAL
BY HASHTAG INC
In the era of smart technology and smarter buyers, what you say
determines if you’re remembered or lost in the abyss of subpar
messaging. We help you define your brand, develop content and tell
you story. We create campaigns from the ground up that are designed
to be shared and resonate in our connected culture. Keeping your goal
in mind, we make sure your brand says the right things to get you
there.
BRAND STORYTELLING
• Brand storytelling is gaining momentum in the marketing world, and
with good reason. Stories are scientifically proven to get a person’s
attention.
• Brand storytelling is a powerful way to build lasting connections with
your audience. Compelling stories engage consumers, elicit emotion
and foster loyalty, forging a meaningful relationship that goes far
beyond product and service.
SOCIAL MEDIA COMMUNICATIONS
• Social media is about conversations, community, connecting
with the audience and building relationships. It is not just a
broadcast channel or a sales and marketing tool. Authenticity,
honesty and open dialogue are key. Social media not only
allows you to hear what people say about you, but enables
you to respond.
CONCEPT DEVELOPMENT
• Concept development is a process of developing ideas to solve
specified design problems. The concepts are developed in
phases, from formless idea to precise message in an appropriate
form with supportive visuals and content.
• Once you have done your research and understand exactly what
you want to achieve and why, you are ready to start working on
the actual design. Ideally, you are trying to develop a concept
that provides solutions for the design problem, communicates
effectively on multiple levels, is unique (different and exciting),
and stands out from the materials produced by your client’s
competitors.
PRESS RELEASES
• A press release is a tool made to announce something that is
newsworthy in the most objective way possible . The whole
purpose of a press release is to get coverage and get noticed
by a target audience.
• The whole idea behind the press release is communication. It
can be written, recorded or even shown – the form doesn’t
matter as long as it’s effective.
Digital Marketing
Digital Marketing is now a key business
marketing tool as it forms part of everyday
life for consumers across the global
community. While social media allows you
to create and build communities, they
utilize various advertising venues to
ensure the brands they work with are
discoverable and accessible to every
person
Brands they work with
• The Bleu Label
They started working with The Bleu Label in
October 2016. The Bleu Label wanted to
share its love for all things denim.
The words "simple, clean and subtle" were
kept in mind as they showcased The Bleu
Label's products on social media. They
focused on how the brand speaks and
behaves, assigning human characteristics
and traits so as to achieve differentiation.
they achieved it by keeping the tone friendly
and fun.
• The brief was to promote the
unique aspects of the denim
clothing and highlight the
change in design the brand had
taken. The approach taken on
social media had a bold voice
with a series of strong negating
lines showcasing that The Bleu
Label is #not like any other
denim brand.
• The #not collection saw an
upturn in social media reach and
conversions.
Twisty
• Twisty is all kinds of awesome and has a
great range of fun, foldable furniture from
stools to lamps to benches. The team
behind the idea is young, filled with zeal,
and passionate about making living
exciting.
• When Team Twisty approached them,
they wanted to position the brand as a
niche and classy brand that gets straight
to the point. Two months into the launch,
they noticed that while the brand was
making progress, it lacked engagement
on Social Media.
• After re-evaluating the brand, the
products it offers and, most of all, its
target audience, they came to the
conclusion that the brand needed to
be fresh, sound young and include
its audience in conversation. They
reimagined the brand in friendly
avatars, giving life to the furniture
and creating stories around them
through doodles and sketches.
• Twisty around the world
Twisty Around The World saw Twisty’s
products imagined in different parts of
the world and numerous people
interacting with them. This campaign
resonated with every person who loves
travel and adventure, while also
displaying the ease of carrying a Twisty
with you which was more of a
companion rather than furniture.
Their interaction with
other businesses
How they work
creatively
CREATIVITY is one of the last
remaining legal ways of gaining
an unfair advantage over the
competition- Edward mc_cabe
THANK YOU