Introduction to Data Envelopment Analysis (DEA) 1. Benchmarking Benchmarking is the process of comparing a company with its peers and finding out which ones are performing better than others. During this process, the best-practice companies will be identified. And for the ones that are not best-practice, think of the areas that need improvements and how to improve them. 2.What is DEA used for? DEA is used for performance evaluation. DEA is a non-parametric benchmarking tool. It allows users to measure the relative performance of a set of decision-making units (DMUs). An individual, a company, an organization, anyone and anything that can be evaluated is called a decision-making unit. 3. How to define better performance? Generating more output with as little input as possible. Mathematically, performance can be expressed as a ratio between outputs generated and resources used. 4. Example Exercise Jane and John are two workers at a local bakery. On Monday, Jane decorated 3 cakes within an hour and John decorated 2 within an hour. On Tuesday, both Jane and John decorated 6 cakes. However, John used 2 hours and Jane used 2.5 hours. On Wednesday, Jane decorated 9 cakes in 4 hours but messed up 1 cake (wasted raw materials), John decorated 8 cakes in 3.5 hours with 2 messed up cake. Who performed better? 5. DEA can be used when the decision is hard to make.