2. MINISTOP SWOT ANALYSIS
STRENGTH
-Convenient location
-One of the most recognized
brand
-Offers wide variety of products
WEAKNESS
-High Operating costs
- high manpower costs
- Pre-pandemic concerns of low
security
OPPORTUNITIES
-Online deliveries
-Increased product offerings
-Co-branding Locations
THREATS
-Increasing crimes such as
shoplifting
-Low Purchasing Power
3. One of the success of Ministop’s “best cost” strategy before the
pandemic is the wide variety of products they offer. Ministop is proud
of its ready-to-eat selections that cater to Filipinos' diverse tastes and
desires, such as the best-selling Uncle John's Fried Chicken. Ministop's
food options are served hot and fresh every day since it was the first
grocery store in the world to have an in-store kitchen.
4. DEVELOP STRATEGIES
SO STRATEGIES
Highly technological allows the
Ministop to compete online.
Due to its convenient location, it
has the capacity to reach the
target customers and also with
the use of online deliveries they
can supply their customers even
though we are in a lockdown.
WO STRATEGIES
By having a eelatively a new
form for convenience stores
decrease in presence physically
ST STRATEGIES
It would allow Ministop to
compete with Grab Food, Food
panda etc. and also it would
remove shoplifters.
WT STRATEGIES
By having new competition might
prove difficult to handle and
could cause website traffic if not
utilized well.