Raquel U. Zapanta A-340 Contentment As a matter of fact, what I've found out about in the video Marketing management, is that promoting is basically about the market and client, so marketing centers around fulfilling client which needs in a serious situation. Second is, why is marketing is significant? Since an effective advertising setup builds the volume of sales and in this manner lessens the expense of appropriation of product and services. Third, is the PESTEL investigation that implies that we need to look at political, monetary, mechanical, social, natural and legitimate impacting factors. The inner and the outer examination will prompt to the so called SWOT investigation where we consolidate the interior qualities and weaknesses and the outer chances and threats. After watching this video, I am thinking in a surprising manner. Numerous businesses are confronted today with solid competition and endure a market domain. Previously, marketing to me implies publicizing or showcasing deals but with this video, I discovered that it's tied with promoting business as well as fulfilling your clients' needs. What is the correct communication channel, is it print, paper, mailing or the web we need to educate to the client so it's about the substance for the communication campaign here generally commercial organization will push the organization to communication strategy and all the communication measures ought to be composed to address the client groups in an effective manner. at last, all the communication channels and the substance of the campaign ought to be facilitated and directed to the client portions which are characterized in our circumstance investigation.