B A L I N O , B AY U M B O N , E S P I R I T U , G A R C I A ,
P E TA L L O , P U R G A N A N , S A N C H E Z
PROBLEM IDENTIFIED
AN INTRODUCTION
• Due to modernization and the pressure to adapt to the advancing world, the land wherein
useful and capable for agricultural purposes were now being converted into commercial lands
turning it to arable lands.
• The low quality of rice, grains, wheats and other its other forms, which resulted from the
unhealthy cultivation and propagation of the plants into the soil.
• The price of the rice which greatly affects the market of the local farmers was identified as an
alarming problem within our country.
EVIDENCES
PROOF BASED ON LATEST TRENDS, STUDIES AND RESEARCHES
Filipino Farmers face decreasing arable land
Villareal, R.L. (2011) said in his published article that the Philippines faces
the dauntless task of producing enough supply food from the decreasing
percentage of the arable land in the country leading into a problem that may
threaten the capability of the country in terms of agriculture.
S A N TA C R U Z , Z A M B A L E S N I C K E L M I N I N G I M PA C T S
S U S TA I N A B L E A G R I C U LT U R E A N D F I S H E R I E S
EVIDENCES
PROOF BASED ON LATEST TRENDS, STUDIES AND RESEARCHES
Agriculture is dying in the Philippines
According to the article written by De Guzman, S. (2018), agricultural land is being
developed into industrial areas, shopping malls and subdivisions. Farmers are growing old and
their children have shifted into other careers. The agriculture industry has not progressed in ages.
Many of our agricultural schools are producing office-oriented workers who would much rather
do paper work than help improve the agricultural sector of the country.
EVIDENCES
PROOF BASED ON LATEST TRENDS, STUDIES AND RESEARCHES
The value for Arable land (hectares) in Philippines was 5,590,000 as of 2016. As the graph below shows,
over the past 55 years this indicator reached a maximum value of 5,590,000 in 2016 and a minimum value of
4,644,000 in 1971.
EXISTING SOLUTIONS
ONE OF MANY SOLUTIONS TO THE IDENTIFIED PROBLEM
• On February 14, 2019, President Rodrigo Duterte signed the Republic Act No. 11203 or well
known as the “Rice Tariffication Law”.
• The imposed tariff will be 35% for the ASEAN Countries, 40% if within Minimum Access Volume
(MAV) for the Non-ASEAN Countries and 180% if above 350,00 Metric Tons from a Non-ASEAN
Countries.
• The rice industry will benefit through Rice Competitiveness Enhance Fund (RCEF).
References:
Ajose, P. E. (n.d.). Pinol asks Rice Industries to have faith in RA 11203.
GAP AND CHALLENGES FROM THE
EXISTING SOLUTION
• Rice Tariffication
- It introduces bigger field of competition between local farmers and imported rice. Thus, it
gradually lessen the profit of Philippines' farmers.
• Policies implemented during 1986
- The government had failed to capitalize on the chance to prepare farmers for competition
with other foreign producers when it imposed the quantitative restriction (QR) on rice after the
Philippines joined the World Trade Organization in 1995. (Domingo, 2019).
• Vicious cycle of mendicancy
- Farmers continuously use old technology and methods in planting and harvesting rice.
PROPOSED SOLUTION
PROPOSED SOLUTION BASED ON THE IDENTIFIED PROBLEM
• Genetically Modified Seeds
While the trend of globalization and modernization approaches, the idea and
concept of engineering the genes in the identified living organisms have become a
revolutionary yet an alternative solutions to the problems of the society. The venture of
GeneSEEDS aims to provide an alternative solution to the local farmers especially in the
rural areas. The GeneSEEDS basically enhances or hastens the growth rate of any
agricultural raw materials in order to lessen the span of time needed for full growth and
propagation.
TARGET MARKET
• The researches have selected the government sector/s as its target market for
they have the potential to market the venture of GeneSEEDS to its circle of
influence.
SUMMARY OF INTERVIEW
PERSPECTIVE FROM OTHERS
The performance of the agricultural sector here in the Philippines is seen through the
years, hence people are being aware that there are existing problems that needs to be resolved.
We interviewed 10 respondents here in TIP and ask them these following questions.
1.
Is it worth it to solve the existing problems in the agricultural sector such as low quality of
rice, lack of arable lands, and others?
2.
Suggest possible solutions regarding these problems.
SUMMARY OF INTERVIEW
PERSPECTIVE FROM OTHERS
With that being mentioned, results from the interview showed that all the respondents agree
that the above mentioned problems needs a further solution because:
1.
Philippines is an agricultural and an archipelagic country, and it is ironic if we depend and
import rice from other lands.
2.
Rice is the main commodity of man.
3.
Arable lands are being used for housing and urban villages development.
4.
Higher price of rice grains is being applied yet it only yields a small return on farmers.
SUMMARY OF INTERVIEW
PERSPECTIVE FROM OTHERS
The agricultural sector of the Philippines has a critical role in terms of the overall economic
development of the country, and as part of this land, we are also aiming for change and development.
Progress requires simple steps and process that will result a betterment and enhancement. Hence, to
address the issues involved, the respondents suggest these following solutions that may help us
provide strategic implementations and resolutions to improve agriculture in the country.
SUMMARY OF INTERVIEW
PERSPECTIVE FROM OTHERS
1.
The government must do the first-hand move to address the issue. They should understand the
demands and needs of the farmers and they must provide adequate measures to address the
situation of land and rice industry.
2.
Research and innovative way of increasing the production and yield of rice is also a possible
solution for it may possess inclusive growth.
3.
Stop importing rice from other countries and start patronizing our own.
4.
Stop converting the arable lands into urban and housing projects, instead, give support in the
agricultural sector to realize its full potential.
5.
Provide irrigation maintenance because it may help to further increase the productivity of
farmers.
MARKET SEGMENTATION
DIVISION OF MARKET AND CONSUMER
• Department of Agriculture
• Department of Science and Technology
IDENTIFYING THE EARLY ADAPTERS
METHODS
• Figure out the target audience
• Meet the customer in person
• Do not overlook the competition
• Sharpening the message
UNIQUE VALUE PROPOSITION
DISTINCTION FROM COMPETITION
• Genetically modified seeds
• Higher quality than imported and commercial rice in a cheaper price
• Monopolization
DESIGN OF THE PROPOSED SOLUTION
PROCESS FLOW
1.
CREATION OF GENETICALLY MODIFIED ORGANISM (GMO)
a.
Cutting of gene
b.
Gene Insertion
c.
Loading of gene using Teflon gene gun
d.
Gene Plating
e.
Gene Multiplication
DESIGN OF THE PROPOSED SOLUTION
PROCESS FLOW
II.
PROPAGATION OF PLANTS
a.
Relocation of Modified Gene
b.
Growth Simulation of Seeds
c.
Proliferation of Seeds
DESIGN OF THE PROPOSED SOLUTION
PROCESS FLOW
III.
PRODUCTION OF SEEDS AND PACKAGING
a.
Drying
b.
Air-Screen Cleaning
c.
Gravity Separation
d.
Treatment of Seeds
e.
Drying
f.
Bagging (Packaging)
BUSINESS MODEL
IDENTIFYING THE RISKIEST
ASSUMPTIONS
1.
Endogenous Toxins within the Plants
2.
Substantial Equivalence of Genetically and Non-Genetically Engineered Crops
3.
Compatibility
4.
Regulated Production
5.
Regulatory Testing
6.
Financial Stability
*This was ranked from the most to least priority within the venture.
COMPETITION ANALYSIS
PRODUCT BENEFITS
1.
Lower price of grains
2.
Faster production
3.
Healthier seeds
4.
Lower cost of production
5.
Reduction on usage of chemicals
6.
Plenty of spaces in farming
COMPETITION ANALYSIS
COMPETITORS
The Venture of GENEseeds doesn’t have any competitors locally and
nationwide in the Philippines for its Monopoly state and its
uniqueness among the different start-ups. Competition will only
occur when the venture of GENEseeds reaches the market globally
for China, Russia, USA, and such countries have already developed a
certain Genetically Modified Organisms.
VENTURE PROFILE UPDATES
VENTURE PROFILE UPDATES