Discussion Questions virtual benilde 1. What differentiate Korean cultural terms from Western perspective? Why? 2. How powerful are these Korean terms in culture industry? 3. What cultural words directly influences Korea’s cultural products? How? Virtual Benilde Vi3 Snapshots of History The Rise of Hallyu Exploring Han, Jong, & Deok in Kim Yong-Hwa’s Film Along with the Gods: Two Worlds -Student’s input -Teacher’s input Hallyu Studies Gwanghwamun Square Korean Wave (Hallyu) The Rise of Korea’s Cultural Economy and Popular Culture N Seoul Tower Gyeongbokgung Palace The Korean Wave (Hallyu)refers to the global popularity of South Korea’s economy exporting pop culture, entertainment, music, soap operas, and movies. Hallyu is a Chinese term when literally translated means Korean Wave. N Seoul Tower 5 Factors that Contributed to the Rise of Korean Wave (Hallyu) 1. 2. 3. 4. 5. Lifting of ban on foreign travel of local Koreans Restructuring of Korean Chaebols Banning censorship laws, 1996 Increased focus on infrastructure-internet Invest on startups (venture capital) Another interesting characteristic of Hallyu development is public-private partnership (PPP). Through Korean Brand and Entertainment Expo (KBEE), the government gives incentives to small and medium enterprises (SMEs) to produce Hallyu-based commodities (cosmetics, fashion, lifestyle, medicine/medical supplies, agricultural supplies) and services (content, medicine, tourism, education, finance, logistics, trading, intellectual property rights). This creative economy synergizes mutual sustainability of the culture and business sectors, and eventually contributes to the stability of the nation. Read more: https://lifestyle.inquirer.net/362046/what-korea-did-right-a-gong-yooor-lee-min-ho-didnt-happen-overnight/#ixzz6mfmAGmtl Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook Kyung Min Bae Asst. Prof. UP Department of Linguistics In addition to movies, Korean pop music by Korean music bands have also skyrocketed across the last 10 years. One does not need to be a K-pop fan to have heard of bands like Big Bang, Super Junior, PSY or Girls’ Generation. These four most popular Korean music bands have cumulatively sold more than 238 million records worldwide. Today, there are at least 115 active K-pop groups with an online presence and amongst these, 92 have debuted in 2010 or later. According to a report by the Korean Foundation, there were 89 million hallyu fans in 113 countries in 2019. Out of these, over 70 million live in Asia and Oceania, 11.8 million live in the Americas and 6.6 million in Europe. This speaks volumes about the explosiveness and the way that Korean pop music has proliferated the globe in the last 15 years. Exploring Han, Jeong, & Deok in Kim Yong-Hwa’s Definition of terms Jeong-han-passive acceptance and resignation Won-han –revenge or justice-transformation oriented. Jeong -emotional links among individuals tied to each other by a feeling of we-ness and constitutes a display of human sideMo-Jeong -motherly/fatherly, Jeong-siblings, U-Jeongfriends Deok/as chung, hyo, myeon, ye and cheol. But for the sake of this lecture will only expound on chung (loyalty) and hyo (filial piety). Note on Western Interpretation At the base of Maslow's hierarchy of human needs we find the physiological level, which encompasses the basic, yet self-preserving needs, such as sleep, water, and shelter. The ability to work our way further up the hierarchy, to satisfy our more complex needs, is based on fulfilling the physiological needs. Sean Richard: Where is this passion coming from? Finding Hallyuwood: Inside the Pressure Cooker that’s The Korean Wave Park Yong woo Korean actor Kim Ja-hong A firefighter that sacrificed his life in the line of duty. He is named a paragon for his selfless action, but must still undergo seven trials to determine his ultimate fate. Jeong-han-passive acceptance and resignation Jeong-han-passive acceptance and resignation Kim Soo-hong, Kim Ja-hong’s brother who served in the army and is about to be discharged when he was accidentally shot, and was buried alive that made him a vindictive spirit. -His death compromised the trial of his brother. Why? His character reflected Won-han –revenge or justice-transformation oriented. Sean Richard: What is that Korean X-factor Finding Hallyuwood: Inside the Pressure Cooker that’s The Korean Wave Yoon Mi Rae Artist/Super Star K Judge The trial in itself is Won-han Gang Lim, Lee Deok-choon, Haewonmak So is the existence of the Guardians. Won-han Mo-Jeong/Jeong emotional links among individuals tied to each other by a feeling of we-ness and constitutes a display of human side. “A sin that has been forgiven in the living world, shall not be judged in the afterlife.” -King Yeomra Deok/as chung, hyo, myeon, ye and cheol and Jeong. But for the sake of this lecture will only expound on chung and hyo. Priv. Won Dong-yeon- A young soldier that worked alongside Soo-hong, he suffers significant trouble in the military and has symptoms of mental instability Chung in contemporary society is applied to country, military, political group or designated leader. Conformity includes the concept of absolute integrity , loyalty and Confucian morality. Jeong in friends/hyo filial piety References: https://www.korea.net/AboutKorea/Culture-and-the-Arts/Hallyu https://martinroll.com/resources/articles/asia/korean-wave-hallyu-the -rise-of-koreas-cultural-economy-pop-culture/ https://lifestyle.inquirer.net/362046/what-korea-did-right-a-gong-yooor-lee-min-ho-didnt-happen-overnight/ https://www.youtube.com/watch?v=vkPQSenDlmk Discussion Questions virtual benilde 1. What differentiate Korean cultural terms from Western perspective? Why?-the basis of the interpretation of the researchers is Maslow hierarchy of needs, which is the individual physiological needs in Western context. Korean physiological needs, on the other hand goes beyond the individual, it is collective consciousness. Therefore, there is no definite equivalent of what Western view of individual against the social element of Korean culture. Virtual Benilde Vi3 2. How powerful are these Korean terms in culture industry? -based on the documentary of Discovery Channel with Sean Richards entitled Finding Hallyuwood, the terms Han,Jeong, and Deok permeates the creative process of all cultural products exported out of Korea. 3. What cultural words directly influences Korea’s cultural products? How? -Han, Jeong, and Deok, the creative processes involved in the production of cultural products take a jab of what is wrong in Korea’s socio-political landscape. All themes and topics are controversial, something that you won’t find anywhere in the world in terms of relevance, quantity, and quality. And all of this reflected the key terms mentioned above, which highlights why soap operas and films are emotionally charged and always portray vindictiveness and poetic justice. This ingredients generated mass and global appeal to viewers as if the viewers are within the sphere of experience.