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Lecture-Notes-Hallyu-Studies

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Discussion Questions
virtual
benilde
1. What differentiate Korean cultural terms from Western
perspective? Why?
2. How powerful are these Korean terms in culture industry?
3. What cultural words directly influences Korea’s cultural
products? How?
Virtual Benilde
Vi3
Snapshots of History
The Rise of Hallyu
Exploring Han, Jong, & Deok
in Kim Yong-Hwa’s Film
Along with the Gods: Two Worlds
-Student’s input
-Teacher’s input
Hallyu Studies
Gwanghwamun Square
Korean Wave (Hallyu)
The Rise of Korea’s Cultural
Economy and Popular Culture
N Seoul Tower
Gyeongbokgung
Palace
The Korean Wave (Hallyu)refers to the global popularity of South
Korea’s economy exporting pop culture, entertainment, music,
soap operas, and movies.
Hallyu is a Chinese term
when literally translated
means Korean Wave.
N Seoul Tower
5 Factors that Contributed to
the Rise of Korean Wave (Hallyu)
1.
2.
3.
4.
5.
Lifting of ban on foreign travel of local Koreans
Restructuring of Korean Chaebols
Banning censorship laws, 1996
Increased focus on infrastructure-internet
Invest on startups (venture capital)
Another interesting characteristic of Hallyu
development is public-private partnership
(PPP).
Through
Korean
Brand
and
Entertainment Expo (KBEE), the government
gives incentives to small and medium
enterprises (SMEs) to produce Hallyu-based
commodities (cosmetics, fashion, lifestyle,
medicine/medical
supplies,
agricultural
supplies) and services (content, medicine,
tourism, education, finance, logistics, trading,
intellectual property rights).
This creative economy synergizes mutual
sustainability of the culture and business
sectors, and eventually contributes to the
stability of the nation.
Read
more:
https://lifestyle.inquirer.net/362046/what-korea-did-right-a-gong-yooor-lee-min-ho-didnt-happen-overnight/#ixzz6mfmAGmtl
Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook
Kyung Min Bae
Asst. Prof. UP Department of Linguistics
In addition to movies, Korean pop music by Korean music bands have
also skyrocketed across the last 10 years. One does not need to be a
K-pop fan to have heard of bands like Big Bang, Super Junior, PSY or
Girls’ Generation. These four most popular Korean music bands have
cumulatively sold more than 238 million records worldwide.
Today, there are at least 115 active K-pop groups with an online presence
and amongst these, 92 have debuted in 2010 or later.
According to a report by the Korean Foundation, there were 89 million
hallyu fans in 113 countries in 2019. Out of these, over 70 million live in
Asia and Oceania, 11.8 million live in the Americas and 6.6 million in
Europe.
This speaks volumes about the explosiveness and the way that Korean
pop music has proliferated the globe in the last 15 years.
Exploring Han, Jeong, & Deok
in Kim Yong-Hwa’s
Definition of terms
Jeong-han-passive acceptance and resignation
Won-han –revenge or justice-transformation
oriented.
Jeong -emotional links among individuals tied to each other
by a feeling of we-ness and constitutes a display of human sideMo-Jeong -motherly/fatherly, Jeong-siblings, U-Jeongfriends
Deok/as chung, hyo, myeon, ye and cheol. But for the
sake of this lecture will only expound on chung (loyalty) and hyo
(filial piety).
Note on Western Interpretation
At the base of Maslow's hierarchy of human needs we find
the physiological level, which encompasses the basic, yet
self-preserving needs, such as sleep, water, and shelter.
The ability to work our way further up the hierarchy, to
satisfy our more complex needs, is based on fulfilling the
physiological needs.
Sean Richard: Where is this passion coming from?
Finding Hallyuwood: Inside the Pressure Cooker that’s The Korean Wave
Park Yong woo
Korean actor
Kim Ja-hong A firefighter that sacrificed
his life in the line of duty. He is named a
paragon for his selfless action, but must
still undergo seven trials to determine
his ultimate fate.
Jeong-han-passive acceptance and resignation
Jeong-han-passive acceptance and resignation
Kim Soo-hong, Kim Ja-hong’s brother
who served in the army and is about to
be discharged when he was accidentally
shot, and was buried alive that made him
a vindictive spirit.
-His death compromised the trial of his brother. Why?
His character reflected Won-han –revenge
or justice-transformation oriented.
Sean Richard: What is that Korean X-factor
Finding Hallyuwood: Inside the Pressure Cooker that’s The Korean Wave
Yoon Mi Rae
Artist/Super Star K Judge
The trial in itself is Won-han
Gang Lim, Lee Deok-choon, Haewonmak
So is the existence of the Guardians. Won-han
Mo-Jeong/Jeong emotional links among individuals tied
to each other by a feeling of we-ness and constitutes a display
of human side.
“A sin that has been forgiven in the living world, shall not be judged in the
afterlife.” -King Yeomra
Deok/as chung, hyo, myeon, ye and cheol and
Jeong. But for the sake of this lecture will only expound on
chung and hyo.
Priv. Won Dong-yeon- A young soldier
that worked alongside Soo-hong, he
suffers significant trouble in the military
and has symptoms of mental instability
Chung in contemporary society is applied to country, military,
political group or designated leader. Conformity includes the
concept of absolute integrity , loyalty and Confucian morality.
Jeong in friends/hyo filial piety
References:
https://www.korea.net/AboutKorea/Culture-and-the-Arts/Hallyu
https://martinroll.com/resources/articles/asia/korean-wave-hallyu-the
-rise-of-koreas-cultural-economy-pop-culture/
https://lifestyle.inquirer.net/362046/what-korea-did-right-a-gong-yooor-lee-min-ho-didnt-happen-overnight/
https://www.youtube.com/watch?v=vkPQSenDlmk
Discussion Questions
virtual
benilde
1. What differentiate Korean cultural terms from Western
perspective? Why?-the basis of the interpretation of the
researchers is Maslow hierarchy of needs, which is the
individual physiological needs in Western context. Korean
physiological needs, on the other hand goes beyond the
individual, it is collective consciousness. Therefore, there
is no definite equivalent of what Western view of
individual against the social element of Korean culture.
Virtual Benilde
Vi3
2. How powerful are these Korean terms in culture
industry?
-based on the documentary of Discovery Channel with Sean Richards
entitled Finding Hallyuwood, the terms Han,Jeong, and Deok permeates
the creative process of all cultural products exported out of Korea.
3. What cultural words directly influences Korea’s cultural products? How?
-Han, Jeong, and Deok, the creative processes involved in the production of
cultural products take a jab of what is wrong in Korea’s socio-political
landscape. All themes and topics are controversial, something that you
won’t find anywhere in the world in terms of relevance, quantity, and
quality. And all of this reflected the key terms mentioned above, which
highlights why soap operas and films are emotionally charged and always
portray vindictiveness and poetic justice. This ingredients generated mass
and global appeal to viewers as if the viewers are within the sphere of
experience.
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