Retain
Happy customer gives a
testimonial or case study
Sucessful customer actively
promotes your brand
Expand
Upsell
Core Offer
Prospect sees add, finds you in
search, hears about you
Customer gets actual value from
the initial transaction
Prospect reads a blog, engages on
social media, watches a video etc
Prospect makes small
purchase/takes a demo.
Commits time or $
Prospect opts in to gated content