3 MOST SUCCESSFUL RETENTION
STRATEGY FOR DIGITAL MARKETING
AGENCY DURING COVID-19
INTRODUCTION
Many businesses are suffering, and digital marketing
agencies are not exemptions in this as we face a global
crisis. But that does not mean agencies are without
alternatives. We have already seen some amazing creativity,
as agencies shift their tactics, product lines, service
offerings. To make it through the COVID-19 pandemic, and
their whole business operations. During Covid- 19, there is a
certain strategy to retain Digital Marketing Agency Dubai.
RETENTION STRATEGIES FOR DIGITAL MARKETING COMPANIES
Focus on the given challenges with optimism and innovation, times
are trying but rather than looking at the adverse impacts and
possibilities. We are familiar with being on our toes and we do well
in this as it is frequent in our profession, as agency owners and
client account managers.
Platforms occur, ad placement pop up, tactics development and
testing and optimization are constant. Add the state of current
events to the mix and how it has obstructed consumers’ demands,
and brainstorm ways with your teams and your clients on how
everyone can sustain and even pull ahead.
1
SAVE AND SURVIVE
The greatest part of client retention for us and
several others we have spoken with at agencies
has been valuable communication, variability,
empathy, and understanding. We succeeded to
keep our almost lost clients on our roster by
introducing them to different options for
campaigns, budgets, tactics, and suggestions of
how they can change their messaging in the
last few weeks. To remain in business these
clients can adjust up their manufacturing
operations. We also collaborated on
brainstorming ways that upon discussion and
completion, both remained as clients.
2
BE LENIENT AND UNDERSTANDING
On last-minute budget modifications, pulling back
on campaigns, postponing launches, we have been
lenient. And a client or two when they required a
few extra days to pay an invoice. It is essential to
be much more flexible than usual if there is an
open line of interaction and transparency as
things are so touched and go, day today.
3
FOREGO PRICING INCREASES
You may choose to postpone if you were planning
any price rises taking place in the coming months
and had already declared. It was attached to your
percentage of the management fee, if you were
considering budget rises with a client beforehand.
To maintain them as a client, you may need to
discuss this with your clients as well and do what
is in their greatest interest.
CONCLUSION
During a pandemic, client retention is the main
concern so that you need to forget or skip price
increasing and should be lenient with the client
because survival is the main concern.
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