Section I:
EXECUTIVE SUMMARY
Master Tech Computer Repair Shop will provide computer and
technical consulting (repairs) to local small businesses as well as
home PC users. The company will focus on marketing,
responsiveness, quality, and creating and retaining customer
relations.
Master Tech Computer Repair Shop is formed as a sole
proprietorship. Master Tech Repair Shop will at first be a home
office start-up, utilizing one studio room in the owner's home and
serving customers in the local Cabadbaran City area. In the third
month of our plan, we will move into a leased office space and hires
second technician. As sales increase, we will hire additional
personnel.
Start-up Financial Plan
To get PC Repair started the owner is providing cash and assets.
Our conservative sales forecasts, based on industry research within
the local area, project hefty sales in year one, steadily increasing
through year three. To reach these goals, we will use an aggressive
advertising campaign to exploit our competitors' weaknesses. With
good cost control, we will see a modest, yet comfortable, net profit
the first year, even after moving into a leased space and hiring
additional technicians.
Objectives
1. To provide the best service available to the community at an affordable
price.
2. To generate substantial market share so that Master Tech Repair Shop is
a common name.
3. Constant growth in sales from start up through year three.
4. To generate customer satisfaction so that at least 40% of our customer
base is repeat business.
1
Section II:
BUSINESS/INDUSTRY OVERVIEW
Technology such as computer has exploded globally. Tech Industry has
taken a large role on the economic growth worldwide such as Computer,
PC’s and other gadgets. People nowadays are really willing to spend more on
devices. Consider the rapid growth of computer repair in the Philippines.
GDP
6.7% CAGR
44% DEBT/ GDP RATIO
22 MEDIAN AGE
6.8%
UNEMPLOYMENT
Driven by increased
government spending
foreign remittances and
increasing personal
consumption
Government id
reducing debt burdens,
Inflation and lending
rates are expected to
reduce
Philippines growing
youth and working
class population you
will contribute to
“demographic sweet
spot”
Typical developing
nations, Philippines has
high levels of
unemployment and
poverty.
POSITIVE
NEUTRAL
POSITIVE
NEGATIVE
Describe your business and how it fits in the industry
Master Tech is a Computer Repair Shop in which it fixes
computer problems. Cabadbaran City is a newly urbanized city.
There’s not much building and big companies yet specifically
Computer Repair Shop that is why we aim to build a Computer
Repair Shop Business. For many years, technology evolve such as
computer which is the fundamental tools for human and it is very in
demand nowadays.
Existing Competition
There are few shops that offer Computer Repair and other services.
Master Tech Computer Repair Shop targeting those home PC
owner and small business clients. Our business offer house to house
service that can make us unique from other competitor. Aside from
that, we also offer 20% discount for the first three months to every
services that our business offered.
2
Section III:
Market Analysis and the Competition
1.1
Target Market Segmentation
Master Tech Repair Shop specified target those home PC owners and
small business clients in Cabadbaran City and its neighboring
municipalities.
1.2
Market Need
Computer Repair Shop business is in need with the innovation of
technology in today’s generation. Master Tech Repair Shop offers and
tends to fill the need of every PC owners and small time business
clients.
1.3
Competition
Customer chooses computer repair based on reputation, previous
experience and price. Right now in Cabadbaran City there is a main
competitor for computer repair and services business in the area.
1.4
Competitor A
They are well established provider for computer upgrades and other
services. In line with that they also sale different kinds of computer
parts. However, they do not offer house to house consultation which is
we think our upper hand in the business.
1.5
Barriers to Entry
We considered the consumers attachment to existing competitors as
our barrier entry. We know that not all customers well trust us right
away but we will show that our business can be trusted because of our
guaranteed services.
3
Section IV:
Sales and Marketing Plan
Master Tech Repair Shop offers the following services:





Virus & Spyware Removal
Operating System Installation
Broken Laptop Screen
Hard Disk Recovery
Home & Office Networking
It will give customers a great satisfaction and we guarantee that our
services are trustworthy to satisfy the needs of our customers. We also offer
house to house services where in our technician will be the one to visit their
house and consult the problems and to attend to the customers need.
Our pricing strategy would be based on how damaged customers PC’s or
Computer. The pricing minimum for every services start at ₱300.00. At the
first three months of our start-up of our business we will offer a 20%
discount to every services that Master Tech Computer Repair Shop offered.
We will utilize social media platforms and referrals to accept and generate
future customers. We will let choose either they avail with our house to
house services or they will personally meet and come to our5 shop.
To advertise our services we will use the means of social media such as
creating a facebook page and we will be sending out flyers to attract
customers. As stated we will be having a 20% discount in the first three
months of our business. And that’s what we think is our upper hand with the
other competitors.
Approximately the budget for our advertising would not cost high. We will
be sure to use any means of advertising for customer to visit us.
4
Section V:
Ownership and Management Plan
1.1
Ownership Structure
Master Tech Repair Shop is a sole proprietorship.
Organizational Chart
Owner/Manager
Head Technician
Assistant Technician
1.2 Management Team
Owner/Manager – Shiela Flor B. Paquez
Head Technician – Rowelyn S. Limitares
Assistant Technician – Ronwel S. Limitares
1.3 External Resources and Services
Master Tech Computer Repair Shop has a three Computer Consultants.
5
1.4
Human Resources
No.
Position
Amount of Salary
100%
45%
1.
Manager
2.
Head Technician
30%
3.
Assistant Technician
25%
Total
100%
6
Section VI:
Operating Plan
1.1
Production
It may take hours to repair a damage PC parts if the service is being
rushed.
For example, a consumer wants an immediate service we will
accommodate them by checking first the problem and identify the
damage if it is repairable or not.
1.2
Facilities
A home-based computer repair shop located at P-6 Brgy. Tolosa,
Cabadbaran City.
1.3
Staffing
Our employee salary depends on their capacity and relevance with the
work that time. The minimum salary per repaired unit range between
300- 500 pesos.
Our staff’s minimum qualification is NC II holder or any courses related
to Computer.
1.4
Equipment
Master Tech Repair Shop requires specialized tools and equipment.
Among the tools needed are:
screwdriver of various sizes,
soldering iron,
long nose pliers
millimeters
Portable External Hard Drive 1tb
7
Section VII:
Financial Plan
The total project cost of the business amounted to ₱9,300.
Master Tech Repair Shop
Total Project Cost
Investment Items
Total Cost
Fixed Assets
Land
₱0
Building
₱0
Tools &
₱7,000
Equipment
Total Fixed Assets
₱ 7,000
Working Capital (1month)
Raw Materials
₱0
Labor
₱500
Factory Overhead
₱300
Cash Operating
₱1,000
Expenses
Total Working Capital
₱1,800
Pre-Operating Expenses
₱500
Total:
₱9,300
8
1.1 Income Statements
Income Statement for Master Tech Repair Shop
For the First Month
Income:
Service (Labor) Rendered
₱300.00 - ₱500.00
Expenses:
Salaries
Advertising Cost
Electricity Cost
Utilities
₱300.00
₱300.00
₱250.00
₱7.000.00
For the first month on our opening the salary of our technicians will
depends on the service that we catered. The minimum salary will be
up to ₱300.00 a day.
1.2 Cash Flow Projection
March
February
January
40%
60%
80%
On our first month out of 100% we are targeting 40% customers.
And on our second month the estimated target will be 60% out of 100%.
Lastly on our third month we are highly targeting 80% customers.
9
1.2.1 Cash Flow Projections
Cash Inflows:
Income
Total Inflows:
January
February
March
40%
40%
60%
60%
80%
80%
Total
Cash Outflows:
Payroll
₱12.000.00 ₱18.000.00 ₱22.000.00 ₱52,000.00
1.3
Balance Sheet
Balance Sheet
Total Assets: ₱9.300.00
Liabilities: ₱300.00 (Day)
Equity: 40%
10
1.4
Breakeven Analysis
₱25 000
₱20 000
₱15 000
PESO
Fixed Cost
Variable Cost
₱10 000
Revenue
₱5 000
₱0
5
10
15
20
25
30
35
40
45
50
60
Service/ Labor
11
Section VIII:
Appendices and Exhibits
1.1 Site/Building/Office Plans
Paquez’s Resident
12
1.2 Marketing Brochures and Other Materials
Brochures
(FRONT)
(BACK)
FLYER/S
13
1.2
Computer Repair Tools and Equipment

Screwdriver of Various sizes

Soldering Iron

Long Nose Pliers

Multimeter
Portable External Hard Drive 1tb
14
SHIELA FLOR B. PAQUEZ
09381573348
P-6, Brgy. Tolosa, Cabadbaran City, ADN
shielapaquez16@gmail.com
COMPUTER SYSTEM SERVICING
CHARACTER OBJECTIVES
To find a job that will allow me to excellently utilize my skills and capabilities
to, where I can also grow professionally and improve in actual field works thus
contributing to company’s success.
EDUCATION
Bishop Haden Institute, Inc.- SHS
S.Y. 2019-2020
T. Curato Street, Brgy. 12, Cabadbaran City, Agusan Del Norte
San Vicente National High School- JHS
San Vicente, Jaboanga, Agusan Del Norte
S.Y. 2017-2018
San Vicente Elementary School
San Vicente, Jaboanga, Agusan Del Norte
S.Y. 2013-2014
AWARDS AND RECOGNITION

With Honors
ADDITIONAL SKILLS


Dancing
Singing
CHARACTER REFERENCES
Maria Dona Mae L. Deloso
English Teacher, BHI
09072716445
Luzmindo A. Paeste
Principal, BHI
I hereby certify that the above information is true and correct.
15
ROWELYN S. LIMITARES
09093750358
P-4, Brgy. Comagascas, Cabadbaran City,AND
limitaresrowelyn@gmail.com
COMPUTER SYSTEM SERVICING
CHARACTER OBJECTIVES
To find a job that will allow me to excellently utilize my skills and capabilities
to, where I can also grow professionally and improve in actual work thus
contributing to company’s success.
EDUCATION
Bishop Haden Institute, Inc. – SHS
T. Curato Street, Brgy.12, Cabadbaran City, Agusan Del Norte
S.Y. 2019-2020
Bishop Haden Institute, Inc. – JHS
T. Curato Street, Brgy.12, Cabadbaran City, Agusan Del Norte
S.Y. 2017-2018
Comagascas Elementary School
P-3, Brgy. Comagascas, Cabadbaran City, Agusan Del Norte
S.Y. 2013-2014
AWARDS AND RECOGNITION
 RSPC Contestant
 With Honors
ADDITIONAL SKILLS
 Journalist
CHARACTER REFERENCES
Maria Dona Mae L. Deloso
English Teacher, BHI
09072716445
Luzmindo A. Paeste
BHI Principal
I hereby certify that the above information is true and correct.
16
RONWEL S. LIMITARES
09272655536
P-4, Brgy. Comagascas, Cabadbaran City,AND
ronwelicious@gmail.com
COMPUTER SYSTEM SERVICING
CHARACTER OBJECTIVES
To pursue a challenging career in the field of IT working in a dynamic
and equally driven team that would offer opportunities to develop
leadership, critical-thinking and interpersonal skills.
EDUCATION
Bishop Haden Institute, Inc. – SHS
T. Curato Street, Brgy.12, Cabadbaran City, Agusan Del Norte
S.Y. 2019-2020
Bishop Haden Institute, Inc. – JHS
T. Curato Street, Brgy.12, Cabadbaran City, Agusan Del Norte
S.Y. 2017-2018
Comagascas Elementary School
P-3, Brgy. Comagascas, Cabadbaran City, Agusan Del Norte
S.Y. 2013-2014
AWARDS AND RECOGNITIONS
 With Honors
ADDITIONAL SKILLS
 Singing
 Dancing
 Writer
CHARACTER REFERENCE
Marife C. Polia
Science Teacher, BHI
09271125134
Roxanne Mello
Filipino Teacher, BHI
09338712935
I hereby certify that the above information is true and correct.
17
Table of Contents
I.
EXECUTIVE SUMMARY
1
II.
BUSINESS/ INDUSTRY OVERVIEW
2
III. MARKET ANALYSIS AND THE COMPLETION
3.1 Target Market Segmentation
3.2 Market Need
3.3 Competition
3.4 Competitor A
3.5 Barriers to Entry
3
3
3
3
3
3
IV.
SALES AND MARKETING
4
V.
OWNERSHIP AND MANAGEMENT PLAN
5.1 Ownership Structure
5.2 Management Team
5.3 External Resources and Services
5.4 Human Resources
5
5
5
5
6
VI.
OPERATING PLAN
7.1 Production
7.2 Facilities
7.3 Staffing
7.4 Equipment
7
7
7
7
7
VII. FINANCIAL PLAN
8.1 Income Statements
8.2 Cash Flow Projection
8.3 Balance Sheet
8.4 Breakeven Analysis
VIII. APPENDICES AND EXHIBITS
Marketing Brochures and Other Materials
Computer Repair Tools and Equipment
Curriculum Vitae
8
9
9-10
10
11
12
13
14
15-17
Bishop Haden Institute, Inc.
T-Curato Street, Brgy. 12, Cabadbaran City
Business Plan
For
MASTER TECH COMPUTER
REPAIR SHOP
FEBRUARY 28, 2020
P-6, BRGY. TOL
OSA, CABADBARAN CITY,
AGUSAN DEL NORTE
09093750358
MasterTech@gmail.com
FB page: MasterTech
Presented to:
Department of Education
Caraga Region
Schools of
Divison of Cabadbaran City