FACULTY OF MECHANICAL ENGINEERING
EM704 - MASTERS IN ENGINEERING MANAGEMENT
MEM705 - STRATEGY AND MANAGEMENT OF INNOVATION
ASSOC. PROF. DR. MUHAMMAD HUSSAIN ISMAIL
ASSOC. PROF. TS. DR. SOLEHUDDIN SHUIB
MAR 2020 – JUL 2020
CovTracer
Contact Tracing and
Health Monitoring Apps
Leveraging the power of technology on your
fingertips to create a healthier world
Install
CovTracer Team :
Project Manager - Siti Fatimah Ahmad
Design and Development - Zuhaili Abd Malik
Sales and Marketing - Irma Amaliaputri Yusop
Data Analyst - Nur Aiman Nabihah Ahmad Sarbini
Group 3
2019760157
2019713431
2020772461
2020347839
CONTENTS
1
3
5
7
9
VISION AND
MISSION
PROBLEM
STATEMENT
PRODUCT
FEATURES
TARGET
MARKET
GAP ANALYSIS
11
2
4
6
8
10
OBJECTIVES
PRODUCT
INTRODUCTION
PRODUCT
CONCEPTS
MARKET
SURVEY
MARKETING
PLAN
CONCLUSION
01
VISION AND MISSION
VISION
± High performance application
± Accessible technology at fingertips
± Self-tracing and tracking apps for
symptoms detection and
movement
MISSION
± Application tracker and information
provider to get updates of the
COVID-19 pandemic
± 100% availability for target market
one
02
OBJECTIVES
+
To provide all information and
services of COVID-19 mapping and
health screening in one application
To notifies users who have been in
"significant contact" with those who
have tested positive for the disease
To create self awareness among
Malaysian in order to stop COVID-19,
break the chain and flatten the
curve
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03
PROBLEM STATEMENT
Due to outbreak of COVID-19 pandemic, there is
a need to trace the contacts to COVID-19
especially for self-quarantine and self-tracking
purpose.
However, the indirect contact is hard to trace as it
might be a complete strangers.
Therefore, there should be a medium to trace the
indirect contact and notify the possibility of
contracting with COVID-19 cases.
By downloading and installing CovTracer,
you are protecting your own health,
the health of your loved ones,
and your community health.
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04
PRODUCT
INTRODUCTION
CovTracer
is an application system
that can trace and record user movement and feeds
data to public health authorities so they can reach out
to potentially infected people systematically.
Product Description :
Data retrieving : 30 days
Compatibility : iOS, Android
Apps size : 100MB
Cloud size : 300MB
Hardware : Real time GPS, Bluetooth
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IR 4.0 Elements :
Cloud computing
Big data
Cybersecurity
Internet of things
System Integration
CovTracer'S CONCEPT
Lisa and Adam meet each other for
the first time and have a 10-minute
conversation. Both are practicing a
safe social distancing.
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Lisa continues her day unaware she
had been near a potentially contagious
person.
CovTracer feature of Bluetooth
makes both Lisa's and Adam's phones
to exchange anonymous identifier
beacons (which change frequently).
Lisa sees a notification on her phone.
A few days later, Adam is positively
diagnosed for COVID-19 and enters
the test result in CovTracer.
Lisa's phone periodically downloads the
Bluetooth beacon keys of everyone
who has tested positive for COVID-19 in
her region. A match is found with
Adam's random Bluetooth identifiers.
With Adam's consent, his phone
uploads the last 30 days of keys for his
broadcast beacons to the
CovTracer cloud.
Lisa's phone receives a notification with
information about what to do next.
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06
CovTracer'S FEATURES
NOTIFICATION ALERT
REAL TIME GPS
AND BLUETOOTH
GPS tracked the movement up to 30
days. The tracker allows user and selfreport update as symptoms change
and these changes are reflected on
the map.
SECURED CLOUD
The data will be stored in secure cloud.
SYMPTOMS CHECKLIST
User can take precaution measure or identify
themselves to authority :
1. Checklist items for self-quarantine exercise.
2. Checklist for symptoms monitoring and
precaution practices.
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1. If there is any case of COVID-19
reported in the visited area,
the apps will notify the users.
2. The apps will trace and notify
users who may have been
infected or have the symptom
at surrounding area with
COVID-19 by alert the users
signals from people’s phones
anonymously.
3. The application help users to
get basic information about
infection, how to prevent it and
how to defend against it.
4. The tracker also shows all the
latest news and information
about the COVID-19 outbreak.
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TARGET MARKET
1. Malaysian resident
5. NGOs
2. Age 15-59
years old
4. Government
Health Agencies
3. Smartphone user (iOS and android)
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08
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MARKET SURVEY
(1) DEMOGRAPHY
GENDER
AGE
STATE
56%
24%
Others, 13%
16%
Selangor, 70%
Perak, 6%
3%
1%
MALE : 22.8%
FEMALE : 77.2%
Kuala Lumpur, 11%
<15 years 15 - 24 years 25 - 39 years 40 - 59 years >60 years
(2) COVID-19 AWARENESS
HOURS SPENT OUTDOOR
PRECAUTIONARY MEASURE
Check the COVID-19 Status of the
area
Avoiding crowds
68%
9%
6%
16%
< 3 hours 3-6 hours 6-9 hours >9 hours
Observing social distance
Using hand-sanitizer
Using face mask
SOURCE OF COVID-19 INFO
Friends and
Family 1%
50.0%
88.5%
79.5%
Government
official website
27%
87.2%
92.3%
0.0% 20.0% 40.0% 60.0% 80.0%100.0%
News 11%
Social Media
Platform 61%
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MARKET SURVEY
(3) COVID-19 RELATED APPLICATION USAGE
MOBILE OPERATING SYSTEM
Other, 1%
APPLICATION CHARACTERISTIC
Fast loading and high performance
81.00%
Easy to Navigate
iOS, 46%
Reliable Customer Support
Android, 53%
Interesting User Graphic
60.80%
17.70%
40.50%
0.00% 20.00% 40.00% 60.00% 80.00%100.00%
COVID-19 APPLICATION
MySejahtera 14%
No
73%
Other
27%
Other 10%
MyTrace 3%
Only 21% of the respondent
believed that the apps help
them to prevent or evaluate the
risk of exposure to COVID-19
GAP ANALYSIS
Country
Name
Platform
Protocol
Functionality
Concept
09
Singapore
TraceTOgether
Android, iOS
Bluetooth
Contact tracing
Uses Bluetooth to track infected people and notify those
who were in close proximity to them during the past 15 days
California
COVIDWatch
Android, iOS
Bluetooth
Contact tracing
Uses Bluetooth signals to detect users when they are in
proximity to each other and alerts them anonymously if they
were in contact with someone who has tested positive
Israel
HaMagen
Android, iOS
GPS
Contact tracing
Allow users to know in in past 15 days close to infected users,
redirect to register for self-quarantine
German
Corona
DataSpende
Android, iOS
Smartwatch
Health monitoring
Monitor COVID-19 symptoms via health stability – pulse rate,
temperature, sleep patterns. Result redirect to health
authorities
India
Aarogya Setu
Android, iOS
Bluetooth,
GPS
Contact tracing,
Health monitoring
Uses Bluetooth and GPS to track nearby infected people.
Also has health monitoring and quarantine features
Indonesia
PeduliLindungi
Android
Bluetooth
Contact tracing
Uses Bluetooth to track nearby infected users, and redirect
to government
England
NHS
Android, iOS
GPS
Contact tracing
Uses GPS to track movement and notify those nearby with
infected users
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BENCHMARKING ON WORLDWIDE COVID-19 APPS
GAP ANALYSIS
Apps Name
09
MYSEJAHTERA
MYTRACE
SELANGKAH
FORWEN TRACKER
None
Bluetooth
Barcode Scanner
Bluetooth, GPS
Location
Coverage
Malaysia
Malaysia
Selangor
Malaysia
Application
Requirement
Android
Android
Web application
Web application/Android/iOS
Free
Free
Free
Free and fee on premium level
Collaboration
NSC, MOH, MAMPU, MCMC
NSC, MOH, MAMPU, MCMC
None
LYC Healthcare
Functionality
and Concept
1. Able to determine user health levels
2. Identify nearby hospitals and clinics
where users can get tested
3. Obtain information on what to do if
users do contract COVID-19, and
where to get treatment
1. Measure how long a user’s phone
has been in proximity with other
MyTrace users
2. If a user is diagnosed, the
government will track and contact
those who might have contracted it
from them
1. Company/shop owner registers in
apps
2. QR code will be generated
3. Customer need to scan QR using
phone and register information
before visiting company/shop
1. Customer registers into web/apps
2. QR code will be generated
3. Customer need to display QR
before visiting company or shop
Apps Response
No
No
No
Yes, other nearby non-infected users
will be trigger through SMS, email.
Protocol
Price Value
nine
BENCHMARKING ON MALAYSIA COVID-19 APPS
GAP ANALYSIS
WORLDWIDE
IDENTIFIED GAP
Web
5%
Route
Medical
tracking
Information
Reporting
3%
13%
6%
Android
18%
Contact
Tracing
59%
Self-diagnostic
19%
Android &
IOS & Web
5%
Android &
IOS
72%
MALAYSIA
SelfInformation
diagnostic
20%
20%
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Apps in Malaysia separately focusing on contact tracing, selfdiagnostic and information, worldwide apps include medical
reporting and route tracking with some combining and some in
separate apps.
Opportunity : consolidate all functionalities into one apps.
Majority countries (including Malaysia) developed apps which
can't supported by iOS.
Opportunity : apps should be able to be support by both Android
and iOS.
Forwen Tracker (Malaysia apps) triggers user on nearby infected
people through email & SMS.
Opportunity : app to notify user by auto alarm.
Android & iOS : 1 apps
Android : 2 apps
Contact
Tracing
60%
09
Website : 1 apps
Additional features in worldwide apps that not exist in Malaysia
apps, for example : Information on PPE supplier stock (facemask,
glove).
Opportunity : market opportunity for PPE supplier to be include in
apps.
ANALYSIS ON COVID-19 APPS FUNCTIONALITY
10
MARKETING PLAN
Malaysian resident, 15-59
years old, smartphone users
USER
User analytical surveys
Advertising and promotion
(pop-up booth, social media,
website, phone apps),
commission from apps, health
advertisement/information, user
subscription
COST
1. Apps/templates contents
2. Apps/developer and
analysis
3. Collaboration (MOU) :
Ministry of Health (KKM),
Malaysia National Security
(MKN), Multimedia University
4. Healthcare product provider
5. PPE supplier
Features strategy, graphic
ideology, informative and
friendly, collaboration, security
SOURCES
1. Apps benchmarking
2. Style guide/smart apps
3. Data sharing (MOU) : Ministry
of Health (KKM) Malaysia
National Security Council (MKN)
4. Registered users
Application : CovTracer
TECHNOLOGY
1. Recommendations
2. Notification pop-ups :
• CovMap
• Cov Statistic and Analysis
• CovZoning
• Latest news up-to-date
11
CONCLUSION
§ Our CovTracer act as a fast approach medium to
distribute integrated information in one channel that
will track and trace cases effectively and alert the user
on the exposure to COVID-19.
§ Value added :
1. Help to create self awareness.
2. Reduce platform to get updated and notified.
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