The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/0143-5124.htm Moving toward democratic-transformational leadership in academic libraries Daniel Earl Wilson Library and Learning Services, American InterContinental University, Schaumburg, Illinois, USA Moving toward democratic 731 Received 13 March 2020 Revised 9 June 2020 Accepted 26 July 2020 Abstract Purpose – The purpose of this paper is to explore academic library leadership behaviors and the methods for integrating the democratic and transformational leadership styles. Design/methodology/approach – Eleven structured interviews were conducted with academic deans and directors. A thematic content analysis was conducted on their responses, analyzing the frequency of certain topics and identifying emergent themes. These themes were then used to construct a democratic communication model. Findings – The interview responses were grouped into five general leadership themes: participation in decision-making, relationship building, frequent and honest communication, equality and knowing the environment. Research limitations/implications – The structured interview format did not permit for unplanned followup questions, and some topics may not have come up in every interview unless specifically asked by an interview question. Due to the qualitative nature of this study, the perspectives of the participants may not be generalizable to the larger population. Practical implications – This study identifies core themes of leadership practice that extend beyond the focus of transformational leadership alone. It suggests a democratic communication model to assist in integrating democratic leadership methods with transformational practices and goals. Social implications – This study suggests a greater emphasis on the communication and engagement practices of democratic leadership. In doing so, it suggests that the American Library Association’s emphasis on transformational leadership alone should be reconsidered and that library science schools should increase focus on democratic leadership practices. Originality/value – Most library leadership style studies emphasize transformational leadership. While there are some studies that explore elements of democratic leadership such as engagement and a flattening of organizational hierarchy, there is limited research on the integration of democratic and transformational leadership practices. Keywords Leadership, Transformational, Communication, Academic, Participative, Democratic Paper type Research paper Introduction Academic library leadership faces a challenging professional environment confronted by continual change but wherein there are also notable organizational and cultural differences between academic institutions. This produces a dynamic and situational leadership environment that the existing literature fails to comprehensively explore. In the 2000s, libraries began facing challenges recruiting new leaders, and a number of researchers found that a lack of agreed upon core leadership skills was hindering leadership development (Mason and Wetherbee, 2004, p. 192; Garrett, 2009, p. 26). Although research attention has increased, a recent review of the literature found only 303 articles published on academic library leadership, since 1974, while education as a whole boasts 39,250 articles published, since 1881 (Wilson, 2019, p. 19). The American Library Association suggests that librarians should be trained in transformational leadership, and the existing library leadership literature has a notable emphasis on that style (2009, Section 8. Administration and Management). Nevertheless, a 2019 dissertation found that academic library leaders seem to make the most use of Library Management Vol. 41 No. 8/9, 2020 pp. 731-744 © Emerald Publishing Limited 0143-5124 DOI 10.1108/LM-03-2020-0044 LM 41,8/9 732 democratic and democratic-transformational styles, rather than a purely transformational approach (Wilson, 2019, pp. 63–65). Academic library leadership requires an understanding of communication, motivation and relationship skills that can be more effectively met through an intentional combination of the democratic and transformational leadership styles. Literature review Democratic and transformational leadership Academic librarianship has been shifting toward models of shared leadership that require communication, flexibility and trust. As libraries continue to focus on building lifelong learners that can exercise leadership without formal authority, it becomes increasingly important that both administration and staff be willing to lead and follow (Boatright, 2015, pp. 343–344). Albert (2014) notes the importance of building trust through maintaining an open and positive dialog that informs evidence-based decision-making (p. 634). Democratic (also called participative) leadership focuses on engaging with followers as equals. It de-emphasizes organizational hierarchy and stresses the importance of allowing workers to voice their opinions and contribute to institutional decisions (Vann et al., 2014, p. 31; Woods, 2005, pp. 13–14). According to Woods (2005), democratic leadership requires a dispersal of leadership opportunities throughout the organization. Democratic leaders must allow followers to initiate and vote on matters of their own accord (p. 14). Academic libraries are not only shifting in their organizational structures. Libraries are organizations where technology, methodology and finances are regularly in flux. This level of change presents a challenge that library leadership must help navigate. It must also be remembered that adapting one’s behavior and practices is an exercise in learning. Andragogy is the practice of teaching to adult learners and suggests that adults are self-directed, internally motivated and value factors such as job satisfaction and self-esteem (Knowles, 1990, p. 63). Therefore, leadership approaches that foster satisfaction and esteem may work well in rapidly changing environments. Schreiber and Shannon (2001) suggest that involvement in decision-making can enhance a librarian’s sense of professionalism, accountability and commitment (p. 38). Providing effective communication and involvement throughout the library organization can help build the accountability, commitment and self-direction that are needed to navigate institutional change. While democratic leadership focuses on communication and engagement, transformational leadership seeks to create relationship connections that increase motivation and morality in both leaders and followers. Transformational leadership relies on personal charisma, intellectual stimulation and individualized consideration of followers’ needs in order to build that person to their highest level of potential (Northouse, 2016, p. 162). According to Hanaway (2019), transformational leaders strive to engage, support and empower their employees in order to inspire them through vision and passion (p. 30). Hersey et al. (2007) note that transformational leaders focus on structuring follower beliefs through providing information, communicating their vision, forming organization and providing resources that inspire individual and organizational transformation (p. 307). While engaging and communicating are essential aspects to this form of leadership, the end-goal is a change in follower behavior. The transformational approach is the most researched style for use in librarianship. Existing research suggests that continuous changes within an organization, such as those facing libraries, can be effectively navigated using transformational leadership (Carter et al., 2013, p. 942). The existing research also suggests a number of critical leadership skills that fall into democratic and transformational leadership to varying degrees. These skills include communication, interpersonal skills, team-building, relationship-building, strategic planning and assessment and commitment to quality (McNeil and Giesecke, 2017, p. 167; Hernon et al., 2003, p. 70). Wilson (2019) suggests that democratic leadership places a greater emphasis on communication and collaboration, as its core goal while transformational leadership can require a greater level of direct leader involvement in order to motivate and align follower practices (p. 72). Wilson conducted a survey on the perceptions of leadership behaviors by academic librarians and found that democratic and democratic-transformational leadership behaviors were used more often than transformational leadership behaviors alone. Furthermore, the author notes that while democratic and democratic-transformational behaviors are correlated with perceptions of job satisfaction and job autonomy, transformational leadership behaviors are correlated only with perceptions of job satisfaction (pp. 66–67). Research suggests that transformational leadership is effective, but it may have room for improvement through increased focus on communication and follower autonomy through democratic practices. Communication and relationships While the focus of each varies, democratic and transformational leadership rely heavily on communication and relationships. Hanaway (2019) suggests that communication is the “one skill which is fundamental to successful leadership,” and that it is an effective way to make people feel valued (p. 88). Good communicators must share meaning, express their vision, give credit and praise and remain approachable (Martin, 2018, p. 809). Furthermore, it is essential that communication remain consistent, clear and bidirectional between leadership and staff (p. 810). Bolea and Atwater (2014) suggest that conversation is the method for creating a shared context and future (pp. 216, 219). In order to focus on the future, it is important that primary communication methods allow the leader to balance time spent on the past, present and future; be authentic; focus on what they are experiencing; acknowledge and discuss possibilities and listen for new ideas and information (pp. 224–238). While it is important to understand the purposes and uses of communication, it is just as critical to understand the channels through which leadership can use communication. Hersey et al. (2007) discuss four types of organization communication: from leader to followers, from followers to leaders, through systems that rise to meet a person’s needs and through networks built through regular interactions (pp. 225–226). A purposeful approach can help navigate these systems and build work relationships. Carter et al. (2013) suggest that frequent communication, support and trust are important to forming high-quality relationships. They conclude that such relationships are strongly tied to performance when change frequency is high (pp. 945, 951). While communication is critical to providing support and building relationships, there are many other elements vital for fostering high-quality work relationships. A leader must understand not only the methods and goals for communication but also the stage of relationship they have with their followers. Ferris et al. (2009) suggest four stages of relationship building: initial interaction, development and expansion of roles, expansion and commitment and increased interpersonal commitment. Instrumentality, trust and respect are the most common dimensions for the first two stages, but the types of communication and important dimensions of communication will vary as your relationship develops (pp. 9–13). Trust and emotional intelligence are common elements mentioned in the literature. Calvert (2018) suggests that people tend to seek collaboration with those who share their views. He notes that a lack of trust can inhibit open communication (pp. 84–85). While some might reflect follower views to make them more comfortable, trust and legitimacy are built through authentic behavior and consistency (Hanaway, 2019, p. 43). Moving toward democratic 733 LM 41,8/9 734 Martin (2018) notes the importance of emotional intelligence for library leadership and that librarians value leaders who are empathic and build relationships (p. 807). Without the ability to understand emotions and maintain relationships, leaders can struggle to effectively communicate and motivate. Motivation is multifaceted and involves more than effective communication and high quality relationships. Reiss (2004) describes 16 basic desires that motivate people, including desires for autonomy, social standing and attention, social contact and safety (pp. 186–187). Engagement, autonomy and job satisfaction There are potentially many different leadership outcomes that can be tied to librarian motivation and performance. Engagement, autonomy and job satisfaction are not only frequently mentioned in existing library literature but also in the literature of other professions. Psychologist Douglas McGregor developed the concept of Theory X and Theory Y to examine two ways that managers view their followers. Theory X managers assume that followers abhor and avoid work whereas Theory Y managers believe that people find work to be a natural and satisfying part of their lives. Theory Y managers adopt more participative leadership approaches as they view workers as highly valuing autonomy and self-direction and are primarily motivated by social, esteem and self-actualization needs (Hersey et al., 2007, pp. 44–45). Engaging an employee in their work can be vital to motivating them to higher levels of success. Morgan (2014) suggests that “[l]ibrarians are happy in their work almost precisely to the extent that they are connected to it and can see its results” (pp. 656–657). Singh (2016) studied the intrinsic and extrinsic motivators that affect employee engagement and found that 34% of employees emphasize the importance of engagement in their work. Other significant factors include recognition, dignity, respect, the freedom to work without constant supervision, having an established rapport with someone who can answer questions and work autonomy (pp. 202–203). There are a few definitions of autonomy. Wilson (2019) defines autonomy as “the affective product of leadership’s efforts to empower their followers” (p. 47). Peng et al. (2010) argue that job autonomy “may be particularly important in situations characterized by turbulent or uncertain environments, such as university libraries” (p. 292). The varied and regularly changing environments of university libraries require trusting, participatory relationships that enable librarians to retain individual responsibility and initiative in their roles (Smith and Hughey, 2006, p. 159; Peng et al., 2010, p. 289). These motivational factors do not exist in isolation. Bernstein (2011) notes that job satisfaction is not only important to a librarian’s professional success but that it is also closely tied to their sense of involvement with the institution’s mission (p. 6). Wilson (2019) finds that job autonomy is also correlated to job satisfaction (p.67). Haque et al. (2012) note that lopsided and infrequent communication can be a core cause of staff job dissatisfaction (p. 58). This reiterates that leaders must consider many motivational factors and emphasize the methods of communication that work for themselves and their followers. Structure in communication is important for pursuing desired leadership outcomes. Leadership challenges It is important to understand the challenges inherent in the academic library landscape before discussing application of leadership techniques. For academic libraries, the 21st century has delivered diminishing budgets, rapid technological development and frequent changes to the academic environment (Soehner, 2014, pp. 2, 7; Schreiber and Shannon, 2001, p. 36; Evans and Alire, 2013, pp. 292, 294). These challenges come to a profession that has taken time to form its own traditions and models and which still faces disagreement over the status and role of academic librarians (Meyer, 1980, p. 277; Weiner, 2004, p. 5). Furthermore, librarians are older than workers in many other professions. Library leaders also have to navigate between the needs of multiple groups of internal and external stakeholders, within administrations that often seek to outsource tasks or to replace librarians with paraprofessionals (Hernon, 2013, p. 31; Smith and Hughey, 2006, pp. 159–160). Library leaders also face challenges in finding suitable middle managers and future leaders. Librarians tend to avoid adopting leadership roles, and this produced a number of calls for leadership training throughout the 2000s (Hernon, 2007, pp. 4–5; Romaniuk and Haycock, 2011, p. 32). In order to face these challenges, future library leaders need to have an emphasis on communication and the ability to create and sustain change. Leaders should adopt a people-first mindset, demonstrate strong interpersonal skills and remain both supportive and empathic. It is important that leaders empower their followers by establishing a mutually trusting and engaged relationship with them (Martin, 2018, pp. 811–812). Methodology This thematic content analysis of 11 structured interviews was conducted with academic library deans and directors. The researcher intended to expand on and contextualize their existing dissertation work on librarian perceptions of leadership behaviors. Through considering the views of library leaders, the researcher sought insight into the manner through which democratic and transformational leadership behaviors function together. A call for participation was distributed to the collib-l college librarians and uls-l university librarians through listservs in July of 2019. Each interview consisted of 12 questions (Appendix 1) and was conducted by phone or Skype based on participant preference. The initial call requested only deans or directors of academic universities and received 22 responses via Google form. Of the 22 respondents, 11 followed through with setting up and participating in interviews. Responses were coded by category and frequency then considered for emergent themes. Limitations The interviews used a structured format, and unplanned follow-up questions were not asked to explore any responses. As such, some topics may not have come up for each interviewee unless specifically referenced by one of the predetermined questions. In addition, due to the qualitative nature of this study, the perspectives of the participants may not be generalizable to the larger population. Findings Eleven library leaders were interviewed, and their responses were categorized into five leadership themes: participation in decision-making, relationship building, frequent and honest communication, equality and knowing the environment. The general themes are defined as: (1) Participation in decision-making is essential to generating buy-in, a positive library work environment and ensuring that a leader fully capitalizes on their staff’s experience. (2) Building relationships with staff is a vital step in leadership. These relationships should be adapted to what works for the leader and their followers. Moving toward democratic 735 (3) Frequent and honest communication is a fundamental requirement for recurring topics such as providing feedback and giving public praise of accomplishments. These are elements that interviewees found to be most impactful on follower motivation. LM 41,8/9 (4) It is important to treat all staff equally regardless of their level in the organizational hierarchy. Leaders must include and respect followers in order to build a sense of community, drive engagement and benefit from their experience. 736 (5) Most leadership practices cannot be universal and will need to vary based on the environment and individuals staffing the library. In order to identify these themes, interviewee responses were analyzed and classified into 19 categories (Figure 1). The first theme is participation in decision-making. The first interview question asked leaders if they consider staff involvement in decision-making to be a core focus of their leadership practices. Interviewees expressed the importance of engaging followers in the decision-making process as a means of generating buy-in, creating a positive work environment and ensuring the leader fully capitalizes on their experience. When asked about how those leaders involve their followers, interviewees recommended communicating, listening, knowing their staff and their strengths and weaknesses and making sure that the leader remains approachable. The second theme is building relationships with staff. The third question of the interview asked if relationship-building is a core focus of the interviewee’s leadership. Every interviewee suggested that relationship-building was also a significant focus. Some interviewees proposed that work relationships need to be adapted based on the type of relationship that works for the leader and the follower. There were many differing comments regarding methods for building and maintaining positive relationships, but concepts such as transparency, trust and communication came up several times. It is noteworthy that categories such as feedback, communication, frequent interaction and listening skills are amongst the top categories across all interview responses. Feedback 11 Communication 9 Recongnition 9 Frequent interaction 9 Listening Skills 9 Relationships 9 Knowledge of Environment 9 Category Budget Issues 7 Approachability 6 Intrinsic Motivations 6 Getting Buy-in 5 Transparency 5 Conveying the Big Picture 5 Explaining Library Value 5 Trust 4 Resistance to Change 4 Personal Enthusiasm 3 Authenticity Figure 1. Category vs frequency 2 Shared Vision 2 0 2 4 6 Frequency 8 10 12 The third theme is frequent and honest communication. While there was no one interview question that requested information on communication methods, the interviewees repeatedly reflected on the importance of communication skills. The communication and listening skill categories were each mentioned nine times across the interviews. In particular, communication was mentioned as a means to involve staff in decision-making, build relationships and motivate followers. The fourth theme is treating staff equally. While some of the questions inquired about interviewee views on inclusion and equality, it was notable that many took that opportunity to discuss hierarchical equality. Several interviewees were emphatic about the importance of not only treating paraprofessional staff equally to professional librarians but also on including them in library decision-making. A few interviewees suggested that librarians can be more resistant to change paraprofessional staff and that everyone’s experience can be applicable to many library decisions. Most notably, some interviewees stressed the importance of including people and treating them respectfully in order to build a sense of community. The fifth theme is about knowing the environment. Knowledge of the university culture was mentioned in multiple interviews, but several of the interviewees also emphasized the importance of knowing one’s followers. In discussing approaches for building relationships, one interviewee noted that “everyone comes to work for different things.” Interviewees suggested that every university is different and has its own culture and practices that a library leader must adapt to. They also pointed out that every staff member is different, and it is important to know their individual desires, aspirations and motivations. Interviewees were also asked about how they would measure their leadership effectiveness. Five of the interview responses were categorized as staff-focused, four were mixed between student and staff, one was student-focused and one was classified as focused on organizational processes. There was a clear emphasis on staff-based metrics with suggested metrics including the number of personnel issues reported, professional growth and success, the positivity of the environment, employee trust, employee retention and employee satisfaction. Interviewees described what they viewed to be the greatest challenges facing library leadership. Budget and finance problems were mentioned six times, while communicating the library’s value was mentioned five times. As a part of the need to communicate value, one participant suggested the importance of turning all library staff into library advocates. It is notable that the top nonfinancial challenge is related to communication. Finally, interviewees were asked about methods to motivate their library staff. While communication and listening skills were mentioned across several interviews, the most common theme was acknowledgement of efforts and achievements. In particular, several interviewees noted the importance of public acknowledgement. Discussion Academic librarianship exists within a unique environment that lacks a comprehensive set of leadership practices. In order to build a thorough understanding of the leadership principles most applicable to academic library situations and provide suitable leadership training, there must be a greater focus on examining library leadership at a practical and granular level. The existing literature does not provide a sufficient understanding of how to apply leadership in specific, daily library situations (Hernon, 2013, pp. 33–34; Hernon and Pors, 2013, p. 33). This research illustrates a number of core themes contextualizing the ongoing leadership discussion. Much of the existing library research emphasizes the importance of transformational leadership without thorough consideration for other leadership Moving toward democratic 737 LM 41,8/9 738 approaches. Wilson’s (2019) study of academic librarian perceptions found that democratic and democratic-transformational leadership is more prominent in academic libraries and may be more strongly correlated with job satisfaction and autonomy (pp. 63–67). The results of this study have further contextualized those findings by illustrating the importance of democratic (participative) involvement, relationship-building, communication and equality from the view of library leaders. While low-frequency categories should not be viewed as unimportant, this study illustrates where some academic library leaders’ thoughts and intentions are focused. Although relationship-building is a cornerstone of transformational leadership and communication is an aspect of it, some of the dominant themes and topics found herein fit more specifically within the democratic leadership style. Feedback, communication, recognition, frequent interaction and listening skills are all aspects exalted by that style. These leadership behaviors and skills are critical to empowering workers and building relationships. Conger and Kanungo (1988) note many factors that make people feel powerless including bureaucracy, authoritarian leadership, denial of self-expression, negative manipulation, nonmeaningful work goals, inefficient communication and lack of access to resources (p. 471). Engaging workers democratically and providing avenues for them to communicate, express themselves and set meaningful library goals can help to combat these barriers to empowerment. Research also suggests that effective communication can enhance worker commitment to their institution. Employee-supervisor relationships strongly affect performance, job satisfaction and employee retention. Trust is a vital aspect for building these relationships, and communication is a powerful component for building that trust. Many library leaders, however, are challenged by the plethora of communication options available to them (Mayfield and Mayfield, 2002, pp. 89–90). While democratic and transformational leadership are traditionally considered to be distinct leadership approaches, there are studies that consider their joint application. This study suggests that each has a significant role in the leadership of academic libraries and may work best when used together. Democratic leadership emphasizes involvement, empowerment and communication. The practices of democratic leadership can be seen as the vehicle for navigating the change process toward the desired relationship and developmental outcomes of transformational leadership. Key components of democratic-transformational leadership This article proposes that academic librarians and library degree programs consider a democratic-transformational approach to leadership. While transformational leadership may include communication and participation, it can be used in a more authoritarian fashion as well. Daniel Goleman (2000) describes authoritative leadership as one that aligns followers toward a vision and helps people understand what they do and why it matters (p. 8). These are concepts that align well with transformational leadership. Goleman (2000) notes the importance of listening to concerns and including followers in the decision-making process when leading democratically (p. 11). This level of engagement is important to academic librarians and their motivations, but there is limited research on how to integrate democratic methods with transformational leadership. This article suggests the use of a new democratic communication model to navigate towards transformational goals. This model is designed based on some of the key themes of this study and other factors that are critical for democratic-transformational leadership in academic libraries: adaptation, communication, engagement, empowerment and relationship-building. As noted by some of the library leader interviewees, every library situation is different. The university cultures, financial resources and staffing situations are different. Hersey et al. (2007) speak on three general core competencies that they consider to be the foundation of all leadership practices: diagnosing one’s situation, adapting one’s behaviors and resources and then communicating effectively (p. 6). Effective communication is a prerequisite of success in leadership. It is also the key to proactively addressing core leadership concerns such as appreciation, emotional connections, autonomy, status and follower role (Hanaway, 2019, p. 97). Whether verbal, nonverbal or electronic; communication paths must be identified and utilized to translate the leader’s vision to their followers. The types of communication and relationships utilized must be carefully selected and adapted, as the leader learns more about their followers’ motivations and preferences. In the context of democratic-transformational leadership, the transformational goals can be seen as the leader’s vision, which must be communicated through the action plan that is democratic leadership. Communication must be purposeful in order to navigate between democratic plan (engagement) and transformational vision (development). The democratic communication model Communication can be a complicated process. There are many options for how one communicates with followers and selecting the ideal methods requires knowledge of culture and individual preferences. The ideal methods also vary based on the information to be delivered, the situation and your relationship. Furthermore, communication is complicated because leaders do not always think about it in terms of reaching specific leadership goals. In the case of democratic-transformational leadership, these goals include using communication to build relationships, foster engagement and participation, align followers to the vision and develop followers to higher levels of performance and commitment. Not all communication requires a plan. However, leaders should create an overall communication plan for how they will pursue their core leadership goals. This can help leaders identify democratic and transformational leadership practices critical to their success. These may include staff meetings, one on one meetings, mentoring activities or other practices core to those leadership styles. Democratic-transformational leaders should then identify the methods of communication necessary to inform, organize, explain and instill the value of their vision to their followers. These methods will likely evolve over time as the leader learns more about their followers and forms closer relationships with them. Throughout this process, library leaders should aim to empower and engage their followers while keeping in mind the outcomes that they are reaching for. These likely include individual improvements in motivation, commitment, relationships and alignment with the library vision. These outcomes may be able to be assessed using feelings of empowerment, autonomy, job satisfaction and trust as metrics. Active listening is another critical consideration for planning communication. Active listening requires paying attention not only for the content of someone’s message but also their feelings. It depends on a person’s emotional intelligence, ability to acknowledge verbal and nonverbal cues and reflect their understanding of the speaker’s words (Hersey et al., 2007, pp. 222–223). This means that electronic communications are at a notable disadvantage though they still have a place in organizational communication. Hanaway (2019) notes that a leader can use active listening to create a rapport, build trust, show a genuine attempt to understand, demonstrate respect and interest, reveal what really matters to the speaker and enable the speaker to hear their own words (p. 93). In addition, Moving toward democratic 739 LM 41,8/9 740 engaging in purposeful communication and active listening can reveal the values of one’s followers, enabling the leader to further adapt their approach in the future. According to Calvert (2018), there are also organizational and structural considerations for planning communication. Building collaboration requires not only the creation of a compelling vision that can engage followers but also on due consideration to the size, culture, and location of those followers. The number of collaborators, their proximity to one another, their existing communication systems and their cultural norms can make the leader’s communication structure more complex (pp. 81–83). The leader should give considerable thought to the group size and communication methods needed, knowing that increased physical distance between followers will make collaboration efforts more challenging (p. 83). These issues have gone into the creation of the eight-step democratic communication model (Figure 2). In order to model an effective and thoughtful approach to library leadership, leaders need to consider their own personal values and preferences, review the library’s (cultural) vision and value statements, list follower locations and how distributed or remote they are, list communication options for reaching different groups of followers, evaluate the objectives of their communication efforts, integrate what they know about their followers’ values and preferences, plan an overall communication roadmap with consideration for critical information needs and then assess the desired outcomes of their leadership efforts. This model illustrates the steps for answering and planning for the following communications question: (1) Where are your workers? (2) How can you reach them? Consider personal values Assess leadership outcomes Review cultural value statements Plan communication roadmap List follower locations List communication options Integrate follower values Figure 2. Democratic communication model Evaluate objectives (3) What do they value? (4) What groups do they associate with? Moving toward democratic (5) How can you get them to engage? This is an iterative process that evolves as the organizational needs and relationships change over time. Relationships develop, as it can take a considerable amount of time to learn about one another and build trust. A new leader will begin with a dearth of information on existing practices and follower values. New leaders should be patient, test out multiple communication methods, engage directly with their followers, be transparent, remember core themes of authenticity and clarity in communication and iterate on the model often. Conclusion The literature around academic library leadership emphasizes transformational leadership where a merged democratic-transformational leadership would serve better. This study finds that the interviewed library leaders most emphasized a combination of democratic and transformational themes including participation in decision-making, relationship building, frequent and honest communication, equality and knowing the environment. In particular, the interviewees repeatedly expressed concern for providing feedback, maintaining communication, giving recognition, frequent interaction and emphasizing listening skills. 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Interview questions Introduce yourself and thank the interviewee for their time. Read the following: Your interview responses will be keyed to an interview number in order to maintain your anonymity. You may, of course, choose not to answer any question at any time or to withdraw your participation. For these questions, the term staff is used to refer to all library employees – not just librarians. Do you have any questions for me before we get started? Q1. Do you consider staff involvement in the decision-making process to be a core focus of your leadership practices? If so, how do you try to accomplish that within your library? Q2. For newer academic library leaders seeking to involve their staff in the decision-making process, what things do you think are most important for them to learn? Q3. Do you consider relationship-building and professional development to be core focuses of your leadership practices? If so, how do you try to accomplish those within your library? Q4. For newer academic library leaders seeking to establish and maintain positive relationships with their staff, what things do you think are most important for them to learn? Q5. With academic libraries using many different kinds of staff (including librarians, nonlibrarian staff and student employees) are there any ways that you vary your approach based on the level of the staff member that you are dealing with? Q6. Are there differences in the challenges you have faced dealing with librarians compared to nonlibrarian staff? Q7. If you had to measure the effectiveness of your leadership efforts, what outcomes would you want to be measured on? Q8. In your experience, what are the greatest challenges facing academic library leaders and how can a leader best address those challenges? Q9. How much time do you spend, in the average month, considering your approach to interacting with your library followers? 743 LM 41,8/9 Q10. How important do you think it is to create an environment where your staff feel included and respected as individuals? Q11. Do you have any recommendations for practices that help staff feel included and respected within your library? Q12. How do you go about motivating your staff? 744 Corresponding author Daniel Earl Wilson and can be contacted at: danielewilson@outlook.com For instructions on how to order reprints of this article, please visit our website: www.emeraldgrouppublishing.com/licensing/reprints.htm Or contact us for further details: permissions@emeraldinsight.com