Social responsibility theory is also known as "actor responsibility theory" or "character
responsibility theory".The idea of social responsibility emerged in the 1920s. Since the industrial
revolution factors such as social development, multimedia and intellectualism, people began to
question to the theory of liberalism. Soon as the end of the Second World War, the "Committee on
Freedom of the Press" chaired by President Hutchins of the University of Chicago in the United
States, after investigation, published "Free and Responsible Press", "Freedom of the Press: Outline
of Principles" and other investigation reports, applying the concept of "social responsibility
theory" .They think that for all aspects of a problem, the necessity of real and complete report and
the privileged position of the press in the United States constitution, must always be committed to
social responsibility means that the press.（next）
According to the social responsibility theory, freedom is accompanied by obligations, and
take social responsibilities as the basis of newspapers and periodicals business policies. The liberal
theory holds that the press is free, without any censorship and free from government interference
and control. However, the theory of social responsibility emphasizes that the press should serve the
political and economic systems, be responsible to the society, implement "controlled freedom of the
press" and the government can "intervene and control" the news activities. （next）
Last, this theory further promotes the ethical dimension of the principle of social
responsibility, including the acceptance and fulfilment of certain social responsibilities such as
setting high standards in terms of truth, accuracy, objectivity, balance and information and selfregulation by law. Media pluralism, the diversity of voices also represents different views such as
responsibility to society, media and other aspects. People have a right to expect them to behave with
credibility. The media is entrusted to perform certain public interest functions that are essential to a
democratic society, and giving the trust, society has the right to judge whether this trust has been
fulfilled (Okunna & Omenugha, 2012).（next）
Description
With the modernization of society, network technology and information technology are
spreading more and more widely, affecting and free. Therefore, the media should not only spread
news or information, but also adhere to the social responsibility put forward higher requirements
(Sociology). In addition, while adhering to social responsibility, we should use modern media to
guide public opinion, form a good social atmosphere and create a social environment of positive
energy. Media practitioners must steer the direction of public opinion and prevent the fake
information. News and information reports have also become more timely, transparent and open. In
this way, the public can understand the news according to their own needs and give trust and
recognition to the authority of news and information. Therefore, media practitioners must strive to
improve laws and regulations related to the responsibilities and obligations of the media
People can communicate on the Internet which has become the main way for many people
to understand and go deep into the society. In addition, many people are able to stick to their main
points of view, which fall within the scope of objective evaluation, and have a certain degree of
responsibility. The public can speak freely , so that people can expatiate on the relevant events at
any time and any place, so as to truly realize the discourse power of the people.
Last but not least, people can also put forward relevant opinions and suggestions to the
government in view of the current events in the society, so that the government can better understand
the situation of the people. This will attract the attention of relevant departments and draw
conclusions through careful investigation to answer questions and doubts to the public.（Next）
Due to the globalization of the Internet, people can know people culture and regions from different
countries throught online communication.Meanwhile, the communication ability and
communication skills of individuals are improved and the traditional communication mode is
changed. They use the power of the Internet to expand their social circle and improve their
interpersonal communication skills. Last ,the Internet has also made it easier for people to express
their views, opinions and express their mood. That all for my part I past the next
presenter.