Job Title: Marketing and Sales Manager
DEPARTMENT: Sales Departments
SOURCE: ONLIE
WAGE CATEGORY: Exempt
JOB ANALYST: Haiying Feng
VERIFIED BY: Haiying Feng
DATE ANALYZED: 02/12/21
DATE VERIFIED: 02/13/21
Job Summary:
Accomplishes business development activities by researching and developing marketing opportunities and plans;
implementing sales plans; managing staff.
Job Duties and Responsibilities:
1. Achieves marketing and sales operational objectives by contributing marketing and sales information and
recommendations to strategic plans and reviews; preparing and completing action plans; implementing
production, productivity, quality, and customer-service standards; resolving problems; completing audits;
identifying trends; determining system improvements; implementing change.
2. Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget;
scheduling expenditures; analyzing variances; initiating corrective actions.
3. Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions;
projecting expected sales volume and profit for existing and new products; analyzing trends and results;
establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and
demand.
4. Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating
advertising, merchandising, and trade promotion programs; developing field sales action plans.
5. Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share,
and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market
share.
6. Improves product marketability and profitability by researching, identifying, and capitalizing on market
opportunities; improving product packaging; coordinating new product development.
7. Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new
opportunities.
8. Provides information by collecting, analyzing, and summarizing data and trends.
Knowledge, Skills and Abilities:
1.
Knowledge of Financial Planning and Strategy, Marketing Concepts, Positioning, People Management,
Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product
Development, Client Relationships, Creative Services.
2. Possess strong project supervision skills
3. Knowledge of project management software
4. Possess excellent communication skills (both oral and written)
5. Possess strong analytical and organizational skills, including great attention to detail and ability
to multi-task with a proven track record of meeting deadlines.
6. Ability to communicate effectively and work collaboratively with diverse groups of people,
including customers and outside vendors
7. Proficiency in all Microsoft Office applications including Excel, PowerPoint and Word, along with
the ability and willingness to adopt new software applications, particularly databases, file
Minimum Qualifications:
Bachelor’s degree in marketing management, business administration, or related field. MBA preferred
Two to three years’ experience as project manager