Introduction &
Innovation as a Management Task
September 2020, Nico Tschanz
Agenda
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Introduction & semester information
Types of innovation
Degree of innovation and scope of innovation
Innovation triggers
1
Hello! I am Nico Tschanz.
Innovation has become my profession.
private
business
Früher: SQS
Innovation trough ICT/Software
«Family Business»
3
Startups, Young Entrepreneurs and SME in Graubünden:
«You undertake – we support!»
Dr. Nico Tschanz, Head SME-Centre
Original Slogan: Sie unternehmen - wir unterstützen!
The Graubünden SME Center is the first point of
contact for SMEs, startups and young entrepreneurs
from the canton.
• It is a cooperation between the canton and the
university of applied sciences.
• Link between university, canton and regional
economy.
• We offer practical, concrete and solution-oriented
knowledge transfer.
• We support business issues in every industry.
* SIFE = Schweizerisches Institut für Entrepreneurship
5
We Support – Startups / Young Entrepreneurs / SME
Startups
Consulting
Coaching
Innovation
•
•
Capital / Fianncing
Startup-Space
We focus on where we can make the biggest difference for
startups. We know the Grisons startups and they know us.
We communicate about events, highlights and the ‘scene’ in
Graubünden in the (social) media and thus make a contribution
to promoting Graubünden as a startup space.
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Script and Textbook
Script (mandatory)
Biechler, L., Ziltener, A. (2020):
Innovationsmanagement.
Fachhochschule Graubünden.
Textbook
Goffin, K., Mitchell, R. (2017): Innovation
Management. Effective Strategy &
Implementation. 3rd edition. Macmillan
Education Elt. London.
10
Examination
Written group work (50%)
• Description of the company
under consideration
• Demonstration of the
individual components of
innovation management
(pentathlon) in the company
• Assessment & Reflection
• Recommendations for action
18.12.2020, 23:59 Uhr
Defence of the written group
work (40%)
Reflection of another written
group work (10%)
• Presentation of the group
work
• Questions about their work
from fellow students and
lecturer
• Reflection of another group
work
• Questioning and active
participation in the defense of
the other group work
15.01.2020
13.01.2021, 23:59 Uhr
Practical application (50%)
12
Innovation!
Name various examples of innovations ….name the BEST!
Go to: www.menti.com
Code 70 27 93 4
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«Train rides at an increased speed are a thing of impossibility. Because people could not
breathe in it and would suffocate»
Dionysius Lardner, britischer Mathematiker und Physiker
15
«Anyone who's ever seen this thing realizes it's an obvious failure..»
Henry Morton, Direktor des Stevens Institute of Technology, über die Glühbirne
16
«It will never be possible to fly with flying machines heavier than air.»
Gottlieb Daimler
17
«Worldwide demand for motor vehicles will not exceed 1 million - just for lack of available
chauffeurs.»
Gottlieb Daimler
18
«Who wants to hear actors talk?»
H. M. Warner, 1927, Warner Brothers
19
«I think the world market has room for five computers – no more than that.»
Thomas J. Watson, Vorstandsvorsitzender IBM
20
How can you make a business out of search engine?
G. Kawasaki, rejecting the job as CEO of Yahoo
21
“Traditional ways of thinking do not see innovations!“
Jack Welch
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Definition “Innovation”
Innovation is a purposeful enforcement of new
- technical (Products, processes, technical knowledge)
- organisational (Structures, cultures, processes, systems)
- economic (industry structure, market structure, rules of the
game)
- social (Politics, lifestyles, social technology)
Problem-solving.
Joseph Schumpeter
(1883-1950)
Quelle: Hauschildt, J.: Innovationsmanagement. 3.
Auflage. München: Vahlen, 2004
Types of Innovation
Groupwork
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Assign the cards dealt to possible groups.
Give this groups a name (description of the type of innovation).
Write down which decisions caused uncertainty.
Discuss which of the innovations could belong to other groups.
Go to MIRO: https://miro.com/app/board/o9J_kkxD9QM=/
24
Type of innovation: Differentiation according to the subject area
Product
innovation
Business Model
innovation
Service
innovation
Environmental
innovation
Process
innovation
Social
innovation
Organisational
innovation
Hauschildt et al. (2016)
26
Innovation: Degree of novelty
Innovation is a purposeful enforcement of new
- Technical (products, processes, technical knowledge)
- Organisational (structures, cultures, processes, systems)
- Economic (industry structure, market structure, rules of the
game)
- Social (Politics, lifestyles, social technology)
Problem-solving.
Innovation is the implementation of a new or
significantly improved product (good or
service), or process, a new marketing method,
or a new organisational method in business
practices, workplace organisation or external
relations.
Oslo Manual 2018, OECD.
Hauschildt 2010
New for …
1) Experts/Individuals
2) Executives/Companies
3) Industry/Market
4) Nation (especially Patents)
5) Humanity/World
Hauschildt et al., 2016
New to…
1) the firm
2) the market
3) the world
OECD, Oslo Manual 2018
27
Differentiation according to their trigger
Market – needs-oriented
Technology – product-oriented
• Customer requirements
centered
• Market-driven
• Marketing impulses
• Experience is innovative
Memory seat
Technology push
Market pull
Comfort trend
•
•
•
•
Ressource-oriented
Technology drive
R&D impulses
“thing” is innovative
Post-it note
Gluing technology
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Auftrag
Discuss the following questions in pairs:
• What is the difference between an idea and an innovation?
• What is the difference between innovation and continuous improvement process (CIP, KAIZEN)?
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Idea vs. innovation
Innovation
Idea
Reusable glue
Product / service
Post-it note
Market
Companies,
schools, …
Invention oder Erfindung ist eine notwendige Vorstufe der Innovation. Sie beschränkt sich auf den Prozess der
Wissensgenerierung durch Forschung und Entwicklung und die erstmalige, technische Lösung einer neuen
Problemstellung. Dagegen ist unter Innovation die erstmalige, wirtschaftliche Anwendung einer neuen Problemlösung zu
verstehen. Innovation bedeutet also die ökonomische Optimierung der Wissensverwertung (Hauschildt, 2004).
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Innovation vs. CIP / KAIZEN
CIP / KAIZEN
Innovation
CIP / KAIZEN
Innovation
KAIZEN
Innovation
Small steps
Big steps
Continuously
Dramatic
Every employee
Few «chosen ones»
Maintenance &
improvmenet
Demolition &
reconstruction
Conventional know-how
and state-of-the-art
technology
Technological
achievements, new
inventions & theories
Small investment
Large investements
Source: Franz J. Brunner (2017). Japanische Erfolgskonzepte. Carl Hanser Verlag, München. S.26-28
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Innovations are uncertain, unsafe, risky…
… but essential!
32
Conveyor belt of death
Service
Distribution
Resources
Production
Idea
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Why innovate?
1.
Differentation possibilities (Economies of scope)
2.
Growth
3.
Productivity (Economies of scale)
4.
Avoidance of existential business crises (Transformation)
5.
Decreasing product life cycles
6.
Technological changes
7.
Global competition
8.
Legal Framework (e.g. environmental regulations)
9.
…
34
Pentathlon Framework: The innovation model of our lecture
Innovation Strategy
Ideas
Selection &
Prioritization
Implementation
Market
• Product
• Services
• Processes
People, Culture and Organization
Source: Goffin & Mitchell (2017)
35
Pentathlon Framework: The innovation model of our lecture
•
In the following lectures you will learn,
•
How problems and solutions can be found and selected (lecture 2)
•
How strategy influences idea generation and selection (lecture 3).
•
Which further phases an idea goes through in the innovation process (lecture 4).
•
Which culture and organisation is needed to create and implement ideas (lecture 5).
Today’s
lecture
Lecture 3
Lecture 4
Lecture 2
36
Lecture 5
Fachhochschule Graubünden
Pulvermühlestrasse 57
7000 Chur
T +41 81 286 24 24
info@fhgr.ch
Dr. Nico Tschanz
Head SME-Centre, Lecturer
https://kmuzentrum.ch/
Fachhochschule Graubünden
Comercialstrasse 22, 7000 Chur
T +41 81 286 38 65M +41 79 336 04 08 nico.tschanz@fhgr.ch
LinkedIn: https://www.linkedin.com/in/nicotschanz/
Twitter: @NicoTschanz , in busienss: @KmuStartup
Thank you for your attention.
Fachhochschule Graubünden
Scuola universitaria professionale dei Grigioni
Scola universitara professiunala dal Grischun
University of Applied Sciences of the Grisons