Key Website Quality Indicators Assignment
I am evaluation the website: https://www.bhphotovideo.com/ using the
key quality indicators
Please see the table below for summary of scores:
Item
Reputation/recognition
Access speed
Content
Simple page layout
Navigability
Ecommerce capabilities
Shopper friendliness
Service orientation
Customization/Personalization
Connectivity to other users and sites
Community
Global perspective
Effective fulfilment capabilities
Trust indicators
Total
Score
3
4
3
2
4
5
4
3
4
3
4
4
5
4
52
Final Score = (52/70) * 100 = 74.29%
Interpretation of results
Score of 0 – 40 = Poor
Score of 41 – 50 = Average
Score of 51 – 69 = Good
Score of 70 – 81 = Very good
Score of 82+
= Excellent
Conclusion:
Based on the final score, we can interpret that the score obtained is in the
very good range. The website specialises in the audio/video equipment
and electronics. It rates highly on e-commerce capabilities offering
shoppers with their unique account allowing them to place and track
their orders. They also have an option to place the items in cart and order
them later. The graphical interface of the website is attractive where
users can navigate to the section of their choice or use the search bar to
quickly find the item they are looking for. Customer can also view
interesting deals on the home page. The website also offers a live chat
option along with the phone number to contact customer care in case of
any issues. The website also offers worldwide shipping and supports 20
other major currencies. It provides links to other helpful and affiliate
websites like Student Advantage and Corporate page further increasing
the range of services offered by B&H. We can see the website is safe
and trustworthy from the Norton Secured and BBB trustseals on the
webpage. I have personally used the website and had a great experience
with B&H.
Suggestions/Advice:
The main suggestion I have for the website is regarding the recognition
and reputation of the website. I have only heard about it from a friend
who used it before. It should focus on brand recognition and invest on
marketing to achieve it. They can also use Google Ads and SEO to reach
wider range on audience. I also have a suggestion to declutter the
webpage by removing some aspects such as hourly social media updates
on home page and moving it to a different section. There are a lot of
click baits in this section that can potentially lead to impulse buying
behaviour which in turn can lead to higher returns. With these small
corrections, I see a great potential in the website to be successful.