Cash Flow Valuation and Depreciation (OVERVIEW) The paper proposes a framework for depreciation measurement and asset valuation depending on correlating the total asset value which is represented in the present value of future cash flows promised by an asset, with the market value of the asset represented in its replacement cost and its resale value. Through articulating several assumptions, the total change in the asset value is concluded to be the summation of change in asset goodwill and asset depreciation, considering the depreciation to be as a tangible component of the asset value that is represented in the change of the market value of the asset, and goodwill to be the intangible component of the asset that may or may not be susceptible to measurement and will be equal to the difference between total asset value and depreciation. Fractionating the Asset value into two major components is attributed to the interest of investors to be aware of the asset goodwill because it is subjectable to competition threats and deemed to be riskier than the resale value and replacement cost. Besides, Goodwill is generally much more difficult to estimate than the market values since it requires forecasts of the future. Moreover, the interest in displaying the total asset value in terms of market values is attributed to the nature of the asset as if there is a probability of liquidating the asset, then its resale value becomes a more relevant information, while if the asset demands replacement in the future, then its replacement cost will attract the attention of investors. However, utilizing this proposed framework depends on the availability of information where each component of proposed correlation has its own measurement implications where the application of present value theory to specific assets within the firm is difficult and sometimes impossible because of joint products, joint costs, and sloping demand curves which makes it is difficult to identify benefits earned by a firm in terms of a specific asset. Also, the use of present values introduces a large degree of subjectivity into the measurement of specific assets due to frequent requirement of highly subjective forecasts of the future. while, defining and measuring replacement costs in a world of changing technology might involve real challenges. Unfortunately, the conclusion is that the accounting depends on the information that is available as well as the information needed. However, in case of inability to measure any of these items, the historical asset cost will return to be the basis of assets recording. METHODOLOGY: The paper categorized the asset value into two main categories a) The Asset value in use by a specific firm (V). b) The market measures of asset value (S and R). Defining the three alternative concepts of asset valuation as below: R : Replacement cost (the cost of obtaining a factor of production that would offer the same capacity for production or service adjusted for any differences in maintenance costs or life). S : The resale value of the asset. V: The present value of the future services offered by the asset to a specific firm. The paper focused on the equilibrium case where V > R > S, in which the utilization of replacement cost can logically be deemed to be as a basis of asset recording, where there is no incentive to liquidate the asset neither when it is functioning nor when it wears out, also there is no prioritization to continuously get it replaced. Hence, by initially assuming that Replacement cost (R) is equivalent to the Resale Value (S) and both represent the market value, which is the tangible component of Asset value (V), and then defining (G) to be the “Goodwill”, which is the intangible component of the asset, Hence: G = V - S, or V = S + G. Taking into consideration the time periods of (V), (G) and (S) in the current and previous year’s The Asset value in previous year will be: V(t-1) = S(t-1) + G(t-1) The Asset value in previous year will be: V(t) = S(t) + G(t) Then the Total Change in Asset Value (Dt) will be defined as below: Dt = (Gt-1 - Gt) + (St-1 - St) With reference to the depreciation(dt) definition proposed by the paper to be the change in the market value, then dt = (St-1 - St) Accordingly, the Total Change in Asset Value Dt = (Gt-1 - Gt) + dt = β πΊππππ€πππ + π·ππππππππ‘πππ