RV UNIVERSITY
BALE ROBE CAMPUS
DEPARTEMENT OF BUSINESS ADMINISTRATION
ASSIGNMENT OF STRATEGIC MANAGEMENT
NAME
Rihana Jeylan
ID
0068/19
Company Background
Name
Ethiopian Commercial bank
Logo
Industries served
Geographic Areas served
Financial Services
Ethiopia
Headquarters
Addis Ababa
Current CEO
Abie Sano
Revenue
Birr (1.4 billion dollar) 37.24 billion (As of June 2018)
Net income
Birr 10.32 billion (As of June 2018)
Total assets
Birr (20 billion Dollar) 565.50 billion (As of June 2018)
Total equity
Birr ------ billion (As of June 2018)
Employees
Main Competitors
34,879 permanent
Cooperative Bank of Oromia
The Commercial Bank of Ethiopia (CBE) is the largest and leading commercial bank in Ethiopia.
As of June 2015, it had about 303.6 billion Birr in assets and held approximately 67% of deposits
and about 53% of all bank loans in the country. The bank has around 22,908 employees, who
staff its headquarters and its over 1000+ branches positioned in the main cities and regional
towns. The latter include 120 branches in the national capital Addis Ababa. With the opening of
a branch in the Gechi in the Illubabor Zone of the Oromia Region, CBE's banking network has
reached online 783 branches. The bank has reached 1284 branches as of 10 August 2018.
COMMERCIAL BANK OF ETHIOPIA'S MISSION STATEMENT
"Under Promise and Over Deliver" - Going beyond the expectations of Customers and the
market, based on supported business models (win-win), with highly qualified, motivated staff
that generate offers of value and unique solutions for our Customers.
Evaluation
Does it Include.....?
Customers
Yes
Products/Services
No
Markets
No
Technology
No
Concern for Survival
No
Philosophy
Yes
Self-Concept
Yes
Concern for public Image
No
Employees
Yes
Does it Mention values like......?
Customer-oriented
Overview
CBE mission lacks the answers about technologies and social responsibilities, which is one of
the key characteristics that have to be in successful statement. It also lacks all the values pointed
out in the guidelines that are used by successful companies in their statements. It is also
Customer-oriented.