Name: RENACIA, Salve Regina G.
Subject: Guided Research
BEHAVIORAL
Date: March 05, 2020
Schedule: SAT 10:00am – 12:00pm
ENTITLEMENT MENTALITY AMONG THE GENERATION Z IN
CAGAYAN DE ORO CITY
INTRODUCTION
Entitlement mentality is a state of mind in which an individual comes to believe that
privileges are instead rights, and that they are to be expected as a matter of course. Entitlement,
or sense that we have the right to have something, can be a healthy expectation but the definition
of what Entitlement Mentality is that it could lead to an unhealthy outcome as it means that one
has the right to something and that this right is not based on having earned the right. This right
exists regardless of one having to do anything (Dictionary.com). This mentality often shows up
as: expecting something for nothing; the expectation that one can achieve something with
minimal or no effort and believing that another person or people owe one something.
Some people say that Generation Z has a huge entitlement mentality. Generation Z are the people
born in the late 1990’s and early 2000’s who are perceived as familiar with the Internet from a
very young age. Pew Research defines members of Generation Z as anyone born between 1997
and 2012. That means the group spans ages 7 to 22 in 2019 (Manson, 2020). Mark Manson says
that entitlement is the consequence of advertising and fake self-help telling you that yes, “you’re
special” and yes “you deserve it”. The world's teens and youngest adults have been behind
many of the biggest fashion trends, political movements, and memes of 2019.
Since Generation Z is notable for being the first generation to be totally immersed in the
world of the internet since birth, they have developed a fear of missing out on current
styles, issues, and events. Teens have become expressive with the use of internet and the
amount of followers or likers they have may become an ego booster. Such things can be
overwhelming thus becoming one of the contributors to entitlement mentality.
One of the current core causes of the Filipino problems is the hyped sense of entitlement among
its people (Chino, F. 2013). Sense of entitlement can be defined as the belief that Filipinos
should have what they want, even if there is no proof that they deserve it. This Entitlement
Mentality stems from early childhood. Aside from Social Media, one of the things that propelled
this idea of entitlement is that when most of our parents asked for something from their parents,
they didn’t get it. During our generation, our parents provided us with things that we didn’t
necessarily ask for primarily for our convenience. The idea that our parents pampered us so
much that we felt like we deserved such treatment. You can say that the parents are the people
that can have the most influence in a person’s character and his/her perspective of the world.
Since Entitlement Mentality has been labelled as the “Deadliest Mindset of All” and has been
observed around most of countries including Philippines, the assessment of how entitled the
generation Z are in Cagayan de Oro City has been less studied therefore this study will be
conducted, (Lafferty, 2017)
STATEMENT OF THE PROBLEM
This study aims to uncover the Entitlement Mentality rampancy to the members of the
Generation Z at Cagayan de Oro City and how it affects them in this era. Specifically, it seeks to
answer the following questions:
1. What is the Socio-Economic Status of the members of the Generation Z?
2. How severe is the case of Entitlement Mentality observed among the Generation Z in
Cagayan de Oro City?
3. To explore the influence the Entitlement among the Generation Z if it has any?
4. What are the effects of Entitlement (independent) Mentality (dependent) to a member of
the Generation Z in terms of:
a. Media Life
b. Dating/Relationship Life
c. Finances
d. Family
OBJECTIVES
This study aims to:
1. To determine the Socio-Economic Status of the members of the Generation Z.
2. To measure the severity of Entitlement Mentality observed among the Generation Z in
Cagayan de Oro City.
3. To identify the kind of Entitlement Mentality a member of the Generation Z has.
4. To know the effects of Entitlement Mentality in their
a. Social Life
b. Media Life
c. Dating/Relationship Life
d. Finances
e. Family
METHODOLOGY
This chapter presents the method that was used in this study. It includes the research design,
locale of the study, sampling procedure, instruments that were used and procedures.
Research Design
This is a Qualitative study particularly employing an experimental study to assess the
severity of Entitlement Mentality among the Generation Z.
Locale of the Study
Figure 1: Map of Divisoria, Cagayan de Oro City
This study will be conducted at Divisoria, Cagayan de Oro City. Cagayan de Oro is a
coastal highly urbanized city in the Northern Mindanao region. The highly urbanized city also
serves as the provincial capital as well as the regional center of Northern Mindanao. The city has
a land area of 412.80 square kilometres or 159.38 square miles. Its population as determined by
the 2015 Census was 675,950.
Research Instruments
The instrument that will be used is the Likert scale as this question type is appropriate
when the researcher would like to identify how respondents feel about a certain issue. The scale
typically ranges from Strongly Disagree, Disagree, Neutral, Agree, to Strongly Agree (Munir,
2014). The Likert scale will be used as it is designed to measure people’s attitudes, opinions, &
perceptions.
LITERATURE CITED
Chino F. May 6, 2013. “Sense of Entitlement: A core cause of Filipino Dysfunction?” Retrieved
from from https://www.getrealphilippines.com/2013/05/sense-of-entitlement/ on March 4, 2020
Cooper, Oliver JR. “Entitlement Mentality: What Created It?” Retrieved from https://www.self
g
growth.com /articles/entitlement-mentality-what-created-it on March 4, 2020
Debczak, Michele. December 6, 2019. “Revised Guidelines Redefine Birth Years and Classifica
t
tions for Gen X, Millennials, and Generation Z”. Retrieved from https://www.mentalfloss.
C
com/article/609811/age-ranges-millennials-and-generation-z on March 4, 2020
Luna, Altheia. “16 Signs You Have a Sense of Entitlement Complex”. Retrieved from https://lo
n
nerwolf.com/sense-of-entitlement/ on March 4, 2020.
Sean. July 16, 2019. “Podcast: Why are Millenials Entitled and What can we do About it?”
Retrieved from https://seansi.org/tag/entitlement-mentality/ on March 4, 2020
Surendran, Anup. February 6, 2017. QUANTITATIVE DATA: DEFINITION, TYPES, ANAL
Y YSIS AND EXAMPLES. Retrieved from https://www.philstar.com/lifestyle/business-life/2
0
017/02/06/1669346/deadliest-mindset-all-entitlement-mentality on March 4, 2020
APPENDICES
A. Likert Scale Questionnaire
Good day! I am Salve Regina G. Renacia, pursuing Masters of Arts in Sociology from
Xavier University, Ateneo de Cagayan, under the department of Sociology and Anthropology. I
am conducting a study on “The Assessment of the Entitlement of Generation Z and the Effects
Therewith, in Cagayan de Oro City”.
With the help of your answers, I will be able to gain data for my thesis proposal. I hope
you will answer my questions as honest as you can for I can assure you that your answers will be
kept under strict confidentiality. Thank you!
I.
Profile
Name (Optional):
Birthday:
Age:
Sex:
Occupation:
Siblings:
Father’s Occupation:
Father’s Age:
Father’s Highest Educational Attainment:
Mother’s Occupation:
Mother’s Age:
Mother’s Highest Educational Attainment:
II.
No.
Likert Scale:
Questions
1.
2.
3.
4.
5.
6.
Do you have a fear of missing
out on current events?
You spend your parents’
income.
Do you buy things you don’t
need but bought it because it
was the trend?
Is it a right to go to school?
If you and your friends are
caught in doing something
wrong, do you own it up?
It is a right of every child to
Strongly Agree
Agree
Neutral
Disagree
Strongly
Disagree
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
have “Baon” instead of
privilege?
I want sympathy from people
whenever I feel sad that’s
why I post my sadness on
Social Media.
My world revolves around
me!
I get sad/angry if my family
and friends don’t meet my
demands.
In order to “succeed” in life,
you believe in going to any
lengths despite what other
people say.
You constantly see other
people as competition or
“threats”.
People always seem to be
offended or upset by what you
do or say.
You crave admiration and
adoration.
You like to assert your
dominance or superiority over
other people
In friendships and
relationships, I am more of
a giver.
In friendships and
relationships, I am more of
a taker.
I have to take care of myself
first before anyone else.
I somehow always wanted to
dominate.
I am confident that I am better
than other people.
I always get what I want.
Even if other people don’t
like how I get it.
You like to play fair.
I always want to be in control.
You’ve been called a bully or
manipulator.
If you don’t get what you
want, you will act out
melodramatically to gain
sympathy from others.
I usually find myself with a
lot of long term friends.
26.
27.
28.
29.
30.
I usually find myself alone.
You threaten people until they
give you the treatment that
you desired.
You are willing to stop at
nothing to achieve your goals
even if it is at the expense of
other people.
You give people the silent
treatment as punishment for
not being able to give you
what you wanted.
I live for praise and
admiration.