 951.314.4893
 tiffany_jones68@hotmail.com
www.Linkedin.com/in/JonesTiffany
Currently reside in Grand Rapids, MI; open to relocation and demanding travel schedule.
EXPERIENTIAL MARKETING STRATEGIST AND EVENTS DIRECTOR
leveraging marketing expertise to produce enterprise events, increasing brand loyalty, audience engagement and optimizing profitability
executive summary
Multiple award-winning experiential marketing and event production expert targeting senior-level roles in organizations
requiring an enterprising leader to drive new business and expand market share through brand-rich audience engagement
strategies. High–energy “intrapreneur” and cross-functional team leader with 15+ years in the B2B and B2C marketplace
producing hundreds of unique events supporting participant audiences of 100 to 7,000. Adept at spearheading strategic,
and profitable events and translating psychographic data into highly successful experiential marketing campaigns fostering
brand loyalty and participant engagement. Lead cross-functional teams executing on enterprise vision and strategy with
sustainable quality improvement processes, mitigation of legal risks and improvements in operational efficiencies.
critical skill set
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Enterprise Event Planning/Production
Strategic Planning/Execution
Social/Digital Media Integration
Quality Assurance Processes
Business Development
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Cross-Functional Team Leadership
Event Branding/Management
Sponsorship Activation/Sales
Risk Mitigation and Audit Compliance
Marketing Communications
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Resource/Budget Management
Experiential Marketing Strategies
Integrated Portfolio Management
Talent Management/Coaching
High-Stakes Vendor Negotiations
professional employment history
SPECIAL EVENTS MANAGER
Amway Corporation
2011 – Present
Lead event department operations, including coaching seven event planning professionals and
managing a combined budget of $22M. Drive regional integration and marketing communications via
digital platforms, social media and traditional channels. Supervise cross-functional event strategy and
implementation teams with full accountability for event production, branding, program content,
logistics, global policies, vendor engagement and performance metrics.
 Realigned corporate event strategy team objectives by integrating consistent branding
across functions, accommodating increased demand for global portfolio of 40+ incentive
trips, marketing programs and special events annually and achieved 89% to 94%
satisfaction rating for all events.
 Developed and executed integrated event communications and promotional plan for topproducing entrepreneurs through traditional print, social media, blogs, event applications,
text messaging and email campaigns with specific focus on mobile optimization to reach
diverse target markets.
 Piloted social media initiatives at Amway business conference resulting in 6.7 million
impressions and 898 unique visitors exceeding both performance goals by over 500%.
Event Marketing, Event
Management, Meeting Management,
Event Production / Producer, Event
Logistics, Brand Management,
Business to Business Marketing,
Business to Consumer Marketing,
Business Development, Program
Design, Client-Side Marketing,
Agency Marketing, Sponsorship
Sales, Sponsorship Activation,
Process Improvement, Budget
Management, Project Management,
Risk Mitigation, Marketing
Communication, Resource
Management, Profit and Loss
Responsibilities, Experiential
Marketing, Team Leader, Thought
Leader (Leadership), Event Planning,
Implementation, Social Media
Marketing, Strategic Marketing,
Strategic Planning, Content
Programming, Integrated Program
Management, Portfolio
Management, Coaching, Global
Marketing, Regional Marketing,
Vendor/Supplier Negotiations,
Vendor/Supplier Relations,
Operational Efficiencies, Performance
Metrics, Direct Marketing, Lifestyle
Marketing, Public Relations, Market
Research, Contract Negotiations,
Creative, Innovative, Advertising
Tiffany Jones | Page 1 of 3
SPECIAL EVENTS MANAGER (continued)
Amway Corporation
2011 – present
 Mitigated legal risks by directing cross-functional teams in tax, legal, procurement and
audit functions to establish robust guidelines for corporate policy, improved financial
reporting and budget management.
 Trained and coached associates on event marketing and current best practice methods in
event production, ensuring consistency in delivery and bottom line impact.
PROGRAM AND EVENTS DIRECTOR
Cushman & Wakefield – Promenade Shops at Dos Lagos
2007 - 2010
Reporting to the General Manager, led full planning cycle for experiential programs and event
marketing that drove consumer traffic to upscale Dos Lagos retail outlets and restaurants. Created
high-impact live engagements and grew social media network connecting to targeted affluent
consumers. Leveraged vendor relationships, marketing partners, business owners and community
advocates to heighten brand awareness and increase retail sales.
 Executed innovative, tactical advertising campaign for programs attracting an incremental
30,000+ visitors annually to the Center, raising 32% of the program budget by creating
robust sponsorship and advertising packages and securing business with companies such
as Coca-Cola, Marriott brands and local media outlets.
 Developed and implemented strategic event marketing plan to increase sales through
retailers, sponsors and local businesses with the additional benefit of building community
relations.
 Collaborated with non-profit partner for concert, raising music education funds for
underprivileged children in the community.
 Designed performance management process by tracking and reporting event metrics and
advising sponsors and retailers on establishing measureable goals, defining success metrics
and creating ancillary revenue streams.
 Increased brand exposure and consumer traffic to upscale shopping and lifestyle center by
creating popular concerts, large-scale community events and unique experiential
programs.
CHIEF EXPERIENCE OFFICER
OneSource Marketing, Inc.
2000 – 2007
Self-employed entrepreneur advising clients across industries on global marketing strategy, creative
conceptualization, revenue enhancements and experiential program design for major events.
Advocate and partner for economic development, profitable business growth and community
initiatives. Directed the event cycle for company-produced projects, sponsorship sales, advertising,
operations, content development, competitive research and public relations while overseeing 75+
paid and volunteer staff.
 Developed and executed robust event management business by producing high-impact
proprietary programs for clients such as Hewlett-Packard and Urban Marketing
Corporation of America.
 Produced $300k+ annually for signature programs by leveraging relationships with
corporate sponsors, including Marriott, KB Homes, Charter Communications, AnheuserBusch, Diageo North America and City of Riverside.
 Produced activation report for all sponsors including local city council demonstrating an
annual economic impact of $219k.
 Spearheaded community and non-profit partnerships, events and programs with Keep
Riverside Clean and Beautiful, Boys and Girls Club of Fontana, Riverside Chamber of
Commerce, Home Depot and Frito Lay generating positive press in local media.
 Managed strategic planning and tactical execution of Hewlett-Packard Media Division's
global tradeshow program increasing overall show presence by 42% by penetrating
internal obstacles and driving communications of the organization’s value proposition.
Tiffany Jones | Page 2 of 3
previous career experience
SERVICES MARKETING MANAGER | Xerox Corporation
MARKETING COMMUNICATIONS MANAGER |Xerox Corporation
Completed executive leadership training while advancing through several promotions at Xerox Printing
Systems Division. Combined responsibilities included accountability for marketing, promoting and
executing tradeshows, conferences, learning forums and special events within North America.
awards, recognition and community
 Presented with Living History Maker Entrepreneur Award from Wells Fargo Bank and
Turning Point Magazine for producing Riverside Jazz Festival.
 Honored as one of 51 People to Watch in the 951 from 951+ Magazine for producing
Riverside Jazz Festival.
 Received Best Downtown Activity Award for producing Riverside Jazz Festival.
 Voted “Best Place for Jazz” from Inland Empire Magazine and So Cal's “Best Music Venue”
from Time Warner Cable, for the Dos Lagos Amphitheater.
 Earned Gold Seal Award from City of Corona for contributing to the economy by opening
Lakeside Pavilion at Dos Lagos.
education, professional development and affiliations
 Master of Business Administration (MBA) in Marketing and International Business – Loyola
Marymount University
 Bachelor of Science in Business Management – Pepperdine University Graziadio School of
Business and Management
 Emerging Leader Program – Xerox Corporation and Center for Creative Leadership
 Project Management Professional Training – New Horizons Computer Learning Centers
 International Special Events Society – Member
 Meetings Professionals International – Member
“Tiffany is a creative and dynamic individual who is able to tackle all challenges that accompany a leadership
role. She has the skills, experience and personality traits necessary to meet the demands of a growing
company.”
– Steve Naval, Regional Director of Property Management, Kimco Realty
contact
 951.314.4893
 tiffany_jones68@hotmail.com
www.Linkedin.com/in/JonesTiffany
Currently reside in Grand Rapids, MI; open to relocation and demanding travel schedule.
Tiffany Jones | Page 3 of 3