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Pine Valley Furniture Company
Marketing Planning and Control System
With Information Technology Infrastructure Improvem
ents
Prepared For
Pine Valley Furniture Company
Dr. Olga Petkova, Client Representative
Prepared By:
Matrix Data Systems
William M. Norton
Project Manager
William Prince
Systems Analyst
Enid Negron
Systems Analyst
Darien Karaja
Systems Analyst
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TABLE OF CONTENTS
EXECUTIVE SUMMARY......................................................................... 3
BUSINESS CASE.................................................................................
... 4
ECONOMIC FEASIBILITYANALYSIS.....................................................
... 7
Return On Investment & Break-Even Analysis........................
............
.... 7
Tangible / Intangible / Recurring Costs.................................
...............
.8
PROJECT CHARTER...........................................................................
... 9
TEAM CONTRACT...........................................................................
......
12
SCOPE STATEMENT..............................................................................
13
WORK BREAKDOWN STRUCTURE (WBS)................................................
15
PROJECT SCHEDULE............................................................................. 16
Network Diagram............................................................................ 16
Gantt Chart................................................................................... 17
RESPONSIBILTY ASSIGNMENT MATRIX................................................. 18
LIST OF PRIORITIZED RISKS.................................................................. 2
0
PRELIMINARY CASE REQUIREMENTS........................
..........................
... 21
FUNCTIONAL REQUIREMENTS............................................................... 23
NON-FUNCTIONAL REQUIREMENTS......................................................
24
FUCNTIONAL DECOMPOSITION............
................................................
. 25
SYSTEM MENU TREE............................................................................ 26
DATA FLOW DIAGRAMS (DFD)...............................................................
27
Context-Level, Current System...........................................................
27
0-Level, Current System......................................... ...........................
28
Data Dictionary, Current System.......................................................
. 29
Context-Level, Proposed System.........................................................
32
0-Level, Proposed System..................................................................
33
Data Dictionary, Proposed System......................................................
.35
ENTITY RELATIONSHIP DIAGRAM (ERD).................................
............... 38
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ENTITY RELATIONSHIP DIAGRAM METADATA.......................................
39
PHYSICAL DATAFLOW DIAGRAM .........................................................
43
DATABASE ARCHITECTURE....................................
........................
...... 45
SYSTEM INPUT FORMS & SAMPLE REPORTS....................................
......
46
INTERNET CONSIDERATIONS...............................................................
53
IMPLEMENTATION CONSIDERATIONS.................................................. 54
IMPLEMENTATION TIMELINE............................................................... 60
TESTING PLAN..................................................................................... 61
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EXECUTIVE SUMMARY
This report analyzes Pine Valley Furniture Company’
s current marketing planning and control
system and presents recommendations for streamlinin
g current operations, the reduction of labor
and administrative costs, improving sales and ultim
ately, increasing company profitability.
Pine Valley’s Current Computer Infrastructure Is Ou
tdated
Currently, Pine Valley’s Information Technology (IT
) infrastructure consists of two full-time
employees, a Systems Manager and Network Administra
tor. Also, PVF IT employs a $30,000
per year data-entry person. The systems manager un
derstands that the current OS software and
WAN system is outdated. For example, PVF utilizes
Microsoft 98 and NT for operating
software and SQL Server version 4.0 to store and ma
intain operational data. For supply
ordering, PVF utilizes a paper-based ordering and i
nvoice system (sneaker-net). The various
sales reports utilized by PVF are derived from nume
rous data sources. Furthermore, PVF’s wide
area network (WAN), which connects the three compan
y locations, utilizes slow dial-up
connectivity.
Updates Are Essential
Matrix Data Systems has been tasked with generating
a proposal for addressing Pine Valley
Furniture’s need for information technology upgrade
s and enhancements. Our goals at Matrix
Data Systems are to develop a proposal to replace e
xisting outdated hardware and software with
new updated information technology infrastructure a
nd at a reasonable cost.
Updating Pine Valley’s Marketing Planning and Contr
ol System current information technology
infrastructure will reduce data retrieval times and
the need for data entry personnel thus saving
on labor and administrative costs. Also, utilizing
newer technology will enable Pine Valley to
access newer ways of doing business, such as utiliz
ing the Internet for sales and customer access
to purchase order information via a company website
.