Cost and benefits assignment Hercules MTB launched its latest range of city gear cycles. The demand for these cycles has spiked up. Hercules is making a lot of profits and so are the consumers benefiting from their purchase. It not only helps them to travel shorter distances quicker but also it helps them to stay fit. The car users have dropped and the city is witnessing a drop in the traffic and pollution levels. Define : (i) Private cost- The private cost is any cost that a person or firm pays in order to buy or produce goods and services. Ex: The driver of a car pays for the insurance, road tax, petrol and cost of purchasing the car. (ii)Private benefit- Private benefit is the benefit derived by an individual or firm directly involved in a transaction as either buyer or seller. Ex: A car owner gains benefits of driving the car and owning a means of private transport. (iii)External cost- An external cost occurs when producing or consuming a good or service imposes a cost (negative effect) upon a third party. Ex: A car driver does not pay for the cost of air pollution created when driving the car. (iv) External benefit- An external benefit occurs when producing or consuming a good causes a benefit to a third party. Ex: The sight and smell of a well-kept garden gives pleasure to the neighbour or a person walking past. Identify: (i) Private cost- “The demand for these cycles has