EXECUTIVE SUMMARY
Safe Kids Child Care is the business that provides day care services to serves children from 3
months to 6 years of age. The service is safe and secure providing the parents with an excellent
place where their children can be taken care of.
1.1 MISSION STATEMENT
Safe Kids Child Care aims to offer safe and secure childcare at all times, close personal attention
to each child is essential to provide quality experience for all children, therefore adequate
personnel will be hired to ensure each children have proper supervision.
1.2 KEY TO SUCCESS

Quality care

Competitive pricing

Flexible hours

Maintain a reputable and untarnished reputation in the community
BUSINESS SUMMARY
Safe Kids Child Care is a start-up managed by five partners. The partners have extensive
experience in the child care industry and in addition the two members are very capable of handling
management and finance areas.
2.1 BUSINESS OWNERSHIP
This business will start as a partnership owned by its founders, as operation grows the owners will
re-register as a limited liability company to suit the future business needs.
2.2 START-UP SUMMARY
The business founders Mr. Yohana Chilewa, Miss. Paula Chongera, Mr. Paul Josephat, Mr.
Innocent Godfather and Mr. Michaeli Joseph will handle day-to-day operations of the business
and will work collaboratively to ensure that this business venture is success.
MARKERT ANALYSIS SUYMMARY
Safe Kids Child Care is a business that become necessary in today’s world due to an increasing
amount of families who have become dependent on two incomes which has created the necessity
of child care industry. There is no doubt that there is room in the market for a high-quality child
care facility.
3.1 MARKET SEGMENTATION
Safe Kids Child Care has a focus on meeting the local need for child care services within Dodoma
in which children are taken in flexibly on either full-time or part-time basis.
3.2 FULL-TIME WORKING COUPLES
The business wants to establish a large full-time regular clients base in order to establish a
healthily, consistent revenue base to ensure stability of the business. Customer relations are
extremely important as it is imperative to keep the parents pleased in order to keep their children
in the daycare center.
3.3 PART-TIME WORKERS
Is comprises customers who use safe kid’s child care when needs arises and the business
approximately to generate 20% of revenue from these customers.
3.4 MARKET NEEDS
Due to increase in demand of two incomes for family to survive the daycare for child become
necessary for families. In turn this increases the demand for child care facilities.
STR ATEGY AND IMPLEMENTATIN SUMMARY
Safe Kids Child Care will succeed by offering its clients children a safe and secure care
environment and close personal attention. The goals of the center are to help parents feel good
about the care of their children and make it safe, educational, and fun experience for child.
4.1 COMPETITIVE EDGE
Child Care competitive edge is the effort of pricing less than 5% to 10% of the competitor’s price
but also screening the performance of all individuals to meet the business objectives.
4.2 SALES STRATEGY
Even though safe kids charges less, the business will see profit due to beneficial word-of-word
mouth advertising and significant excellent care of children while the business is expecting to
double its customers every 6 months.
MANAGEMENT SUMMARY
The two principals Mr. Innocent Godfather and Miss. Paula Chongera have credentials in the
industry. This will benefit safe kids child care since the experience each has will attract new
customers
FINANCIAL PLAN
Safe Kids Child Care expects to raise its own capital of 3,000,000 Tzs and borrow 2,000,000 Tzs
guaranteed from commercial bank to meet the current financing requirement.
5.1 PROJECTED CASHFLOW
The cash flow projection shows that provision for ongoing expenses are adequate to meet the needs
of the business as it generates sufficient cash flow to support the operations.
REFERENCES