The Law of Demand is that… “as the price of a good falls, More the good will be demanded” Case Study: Torquay Tomatoes A Devonshire farmer grows tomatoes for sale in a small farm shop. They have analysed the volume of tomatoes they sell when they are priced differently, and the information is show below: Price of Tomatoes (per kg) Kilos sold £0.50 £1.00 £1.50 £2.00 £2.50 100 80 60 40 20 Use the graph paper below to plot a graph: Price 2.50 2.00 1.50 1.00 0.50 0 20 40 60 80 100 Quantity Demanded Complete these sentences… A Demand curve usually slopes from _top_____________ to _Bottom_______________ (Hint: look at the one you drew…which direction does it slope??) Using the data provided before…at a price of £1.25 per kilo, how many kilos of tomatoes will Torquay Tomatoes sell? _______________________50 tomatoes________________________________________ Torquay Tomatoes are likely to sell only 40 kilos of tomatoes if they charge how much? _______________________________________________________________________ Looking at the diagram below, we can see how a change in price will affect the quantity of a good that is demanded: In summary - for most goods, as the price increases, the quantity demanded decreases! Price P1 P D Q1 Q Quantity Demanded