COMMERCIAL BANKING ASSIGNMENT
BANK: ALLIED BANK LIMITED (ABL)
GROUP MEMBERS:
 HARIS KHAN (2017-BBA-049)
 SHOAIB ASGHAR (2017-BBA-001)
Overview of ABL:
The Bank started out in Lahore by the name Australasia Bank
before independence in 1942; and became Allied Bank of Pakistan in 1974.
In August 2004, because of capital reconstruction, the Bank’s ownership was
transferred to a consortium comprising Ibrahim Group; therefore, it was renamed as
Allied Bank Limited in 2005.
Today, with its existence of over 75 years, the Bank has built itself a foundation with a
strong equity, assets and deposit base. It offers universal banking services, while
placing major emphasis on retail banking. The Bank has a large network of over 1350
online branches & 1500+ ATMs in Pakistan and offers various technology-based
products and services to its diverse clientele
Vision
To become a dynamic and efficient bank providing integrated solutions in order to be
the first choice bank for the customers.
Mission
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To provide value-added services to our customers.
To provide high-tech innovative solutions to meet customers’ requirements.
To create sustainable value through growth, efficiency and diversity for all
stakeholders.
To provide a challenging work environment and reward dedicated team members
according to their abilities and performance.
To play a proactive role in contributing towards the society.
Core Values
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Integrity
Excellence in Service
High Performance
Innovation and Growth
PRODUCT AND SERVICES (PERSONAL BANKING):
1. Everyday Accounts
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Current Account
Allied Youth Account
Allied Asaan Account
Allied Express Account
Allied Rising Star
Allied Senior Citizen Account
Allied Bharosa Account
2. Savings & Term Deposits
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Allied Term Plus Deposits
Allied Express Plus 1 Term Deposit
Foreign Currency Term Deposit
Allied Advance Profit Plus Payment
Platinum Rewarding Profit Account
3. Digital Banking Services
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myABL Digital Banking
myABL Personal Internet Banking
Voice Assisted Banking with myABL
myABL PFM – Personal Finance Management
Allied Bank Open Banking
Biometric ATM Service
4. Credit & Debit Cards
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Allied Visa Premium Debit Card
Allied Visa Classic Debit Card
Secure Online Shopping (Verified by Visa)
Allied Visa Credit Card
Deals and Discounts
Allied UPI PayPak Classic Debit Card
5. Consumer Finance
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Allied Car Finance
Allied Home Finance
6. Theme Branches
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Village Branch
Women Banking
Youth Banking
Solar-powered Branch