Cost & Management Accounting
Q1. Kabir Khanna is the MD of Al Farid Supermarkets and has hired you as a Management accountant
to reduce costs for his business. Post your review of the overall business costs, you prepared the Cost
sheet for Kabir and his Management Team. Please assist them in understanding the classification of
cost basis behavior briefly (Fixed, Variable, Semi-variable and Stepped costs) and advise the treatment
of the following items in the Cost Sheet:

Value of Scrap

Bad Debts

Trade Discount

Packing charges

Interest on Capital
(10 Marks)
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Q2. Modern Biscuit co has more than 8 items in their product suite. Many a times, there is an issue
faced in appropriately allocating Fixed costs to all the biscuit variants. As a consequence, the company
finds it difficult to assess the correct cost of each product. They hire Progressive partners as their
Management consultants and are advised to introduce Standard costing in their company. As a team
member of Progressive partners, please advise Modern Pharma the benefits of Standard Costing (any
5) and 3 primary differences between Standard Costing and Budgetary control. (10 Marks)
Q3.a. Roy & Saha Ltd. has made a contract with Sharma Ltd. to supply 4,800 microwaves per annum.
It is estimated that the carrying cost per microwave per annum will be Rs. 12/- and that the set-up cost
per batch is Rs. 648. Find out:
(a) Economic Batch Quantity.
(b) The time interval between two consecutive optimum runs
(c) The minimum inventory holding cost. (5 Marks)
Q3.b. Exotica Exports Ltd. has three divisions each of which makes a different product. The budgeted
data for the next year is as follows: Divisions A B C Rs. Rs. Rs. Sales 1,12, 000 56, 000 84, 000 Direct
material 14, 000 7, 000 14, 000 Direct labor 5, 600 7, 000 22, 400 Variable overhead 14, 000 7, 000
28, 000 Fixed cost 28, 000 14, 000 28, 000 Total cost 61, 600 35, 000 92, 400 The management is
considering closing down division C. There is no possibility of reducing variable costs. Advice
whether or not division C should be closed down.
Particulars
Product A
Product B
Product C
Sales
1,12,000
56000
84000
Direct Material
14,000
7000
14000
Direct Labour
5,600
7000
22400
Variable Overheads
14,000
7000
28000
Fixed Cost
28,000
14000
28000
Total Cost
61,600
35000
92400
The Management is considering closing down Division C. There is no possibility of reduction in
Variable costs in any division as they are at optimum capacity.
Advise whether or not Division C should be shut down.
(5 Marks)
International Business
1. It would be interesting to foray into the history of globalization. John Maynard Keynes referred to
the period (1871-1914) as the golden age of globalization when countries based on gold standard and
fixed exchange rates traded in a world when transportation was cheap and travel passport free. After
the two world wars and Great Depression of 1930s, the major powers of the world brought in sanity to
the financial system by constituting IMF for exchange rate stability and World Bank for providing
medium term loan to war ravaged Europe.
Discuss how the systems of exchange rate determination have evolved till now and their role for
facilitating International trade for MNCs. (10 Marks)
Q2. Use the two-country, two-sector Ricardo model of International trade theory and explain the
concept of comparative advantage using the table below:
(10 Marks)
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Q3. Read the passage and answer the questions given below it:
Foxconn will set up a new subsidiary called FuKang Technology Co Ltd as a part of their $270 million
investment to diversify production beyond China. Apple is planning to diversify its location of
facilities to reduce the impact of Sino-US trade war. Hence Foxconn that manufactures iPads and other
Apple devices is planning to shift its assembling facilities from China to Vietnam at Apple Inc.
request, said a person close to the development. According to a report by Reuters, Foxconn is building
assembling facilities for Apple tabs and MacBooks at a plant in Bac Giang province, northeast of
Vietnam. The plant will come online in the first half of 2021. The development comes as over the
outgoing Donald Trump administration pressing US firms to shift production facilities from China to
other Asian countries. The Trump administration restricted the supply of electronic components
produced with U.S technology to Chinese firms that it finds to be a risk to national security and
imposed higher import tariff on made-in-China electronics.
Hence Taiwanese manufacturer who does not want to be a pawn to the trade war wants to move their
production facilities from China to Mexico, Vietnam and India. Shifting production to Vietnam will
make the company’s first time setting up a plant outside China. The manufacturing giant is also
planning to invest $1 billion to expand its iPhone assembly line in India as ‘strongly requested’ by
Apple Inc, the unidentified source further said.
Foxconn, formally Hon Hai Precision Industry Co Ltd, the Taiwanese multinational electronics
contract manufacturer recently announced it will set up a new subsidiary called FuKang Technology
Co Ltd as a part of their $270 million investment to diversify production beyond China. Television sets
for clients including Japan’s Sony Corp will also me manufactured at its Vietnam plant with
production slated for early 2021. Foxconn Chairman Liu Young-way had earlier told investors in
August how he aims at providing two sets of supply chains will Sino-U. S trade wars impacting their
business. The company’s competitors like Pegatron Corp also an assembler for Apple Inc. are planning
to diversify its facilities by building plants in Mexico.
a. In the context of the passage, discuss the internationalization strategy of Foxconn. What are the
main determinants of this strategy? (5 Marks)
b. Discuss political risks of business environments that impact the host country attractiveness for
globalizing firms. (5 Marks)
Brand Management
April 2021 Examination
Ques 1. A leading FMCG player is focusing on the management of its brand portfolio. It intends to
leverage the market by focusing on brand extension. As a brand manager strategize a suitable brand
extension strategy with appropriate justification (10 Marks)
Ans 1.
Ques 2. Assume any new product launch in the hospitality industry & create a positioning strategy for
the brand keeping in mind its target audience & the services offered (10 Marks)
Ans 2.
Ques 3. Read the following Case & solve the questions given:
Polar industries launched COOL CATS ceiling fans decorated with cartoon characters, meant
primarily for children. The company got a noted singer to do the promotional video & conducted a
door to door promotion campaign. Polar spent substantial sums of money on advertising & marketing.
The pricing of the product was justified to ₹1200 & made metro towns its target market. Despite all
this, COOL CATS sold barely a few thousand pieces. Polar investigated why the sales did not take off.
a. In which elements of the marketing mix of cool cats ceiling fans did the Polar industry go wrong?
Justify your answer with the logical assumption (5 Marks)
Ans 3a.
Ques 3b. If you were appointed as a Brand Manager, what suggestions would you give to the polar
industry to increase the sales of COOL CATS fans? (5 Marks)
Ans 3b.
Cloud Computing
April 2021 Examination
1. Thanks to the increased demand for fashionable masks, Rupesh Enterprises has rapidly grown in last
month. Though they started with their own server infrastructure, they started having challenges in
maintaining it. You are invited by its CEO to advice for the process to follow for the implementation
of private cloud. What advice would you provide?
Answer 1
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2. Bikes 365 sells different kinds of bikes. It has grown rapidly in last four years. Now it is looking for
adoption of cloud computing. What kind of economic challenges they should anticipate?
Answer 2
3. "I am not convinced about adopting mobile cloud computing. I will like to understand both the
benefits and challenges of mobile cloud computing. Then only I can sanction the budget for it." Sharad
Tamhane, the CEO of Tamhane Enterprises was very clear in his reaction to the budget proposed by
the company IT Head, Sanika Mahajan.
a. What benefits of mobile cloud computing should Sanika present to Sharad?
b. What challenges of mobile cloud computing should Sanika present to Sharad?
Answer 3a
Answer 3 b
Commercial Banking System & Role of RBI
April 2021 Examination
Q1. One of the important mandate of RBI is prudent management of monetary policy, curbing
inflation and checking unemployment in economy. Explain how RBI achieves these diverse
parameters by use of different tools available with it. (10 Marks)
ANS 1.
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Q2. Credit appraisal is a critical analytical tool of bank. Largely the profitability of bank hinges on this
tool. Any weakness on this front is reflected on the profitability of banks and it also results in
accumulation of stressed assets. BASEL-II has given strong recommendations to check this menace.
Elaborate in details the important recommendations of this committee. (10 Marks)
ANS 2.
Q3. Regulators, analysts and investors periodically assess the financial condition of each bank. Banks
are rated on various parameters, based on financial & non-financial performance. One of the popularly
used assessment goes by acronym CAMELS, where each letter refers to a specific category of
performance.
a. Explain the importance of each letter/term and how do they affect the performance of bank. (5
Marks)
ANS 3A.
b. Do you think CAMELS rating is sufficient to judge the performance of banks or it should be
supplemented by other indicators also? (5 Marks)
ANS 3B.
Compensation and Benefits
April 2021 Examination
Ques 1. CONSTRUCTORS Pvt Ltd. is a newly set up construction company in Mumbai, and the
company is in the process of determining the organization's pay structure. For this, it is required that
the job analysis process is undertaken. As an HR Manager of the company, explain the process of job
analysis that you will undertake. (10 Marks)
Ans 1.
Ques 2. EASTEROES Pvt Ltd is a newly set up Online Education Technology Company. You are
hired as an HR Consultant, and you are expected to identify and explain to the management different
factors that influence the compensation strategies. Kindly explain these factors. (10 Marks)
Ans 2.
Ques 3. INFOTICS is well-known IT Company in India since 2000. The company is planning to revise
its compensation structure. In this background, answer the following:
3a. Explain the employer’s objectives behind establishing the pay structure. (5 Marks)
Ans 3a.
3b. Explain the objectives that employees seek to achieve through compensation. (5 Marks)
Ans 3b.
Consumer Behaviour
April 2021 Examination
The Birth of an Icon “Barbie”
In 1944, wife and husband Ruth and Elliot Handler, along with Harold “Matt” Matson, decided to start
a new enterprise that they called Mattel, a portmanteau of Matt and Elliot. Ruth Handler, was inspired
by her daughter, Barbara (Barbie) Handler, playing with cut-out paper dolls and imagining that they
were college students, cheerleaders, or adults with careers. Handler immediately identified that this
sort of imagination and “safe experimentation” about the future was a part of growing up, and wanted
to create a doll that would inspire her daughter and better allow her to imagine the possibilities of the
future. The first Barbie was brought to market on March 9, 1959 — the doll’s official birthday — at
the New York Toy Fair, where she was sold for $3 as a teenage fashion model wearing a black-andwhite striped bathing suit. Barbie was the world’s first mass-marketed doll that had an adult-look, a
deliberate decision by Ruth Handler. From her introduction to the market, Barbie was the first product
in the toy industry to be marketed heavily through television advertising. In the first year after the
release, 300,000 Barbie dolls were sold.
Over the years, Barbie dolls were sold wearing various outfits, each of which reflected her career at the
time. By 2015, Barbie had been sold representing more than 150 careers. Before long, other dolls
joined Barbie in the product line. By the late 1980s, Barbie had become a $1 billion brand. By the
1990s, sales reached a rate of two dolls every second, and in the 2000s, annual sales were more than
$3.6 billion. By 2009, Barbie merchandise represented more than 25 per cent of the U.S. market share
in dolls and accessories. As her sales and appeal grew, Barbie became more than just a doll — she
became a cultural icon, with a brand encompassing everything from dolls and accessories to animated
aerobics videos to Barbie look-alike competitions for women.
Mattel and the Toys and Games Industry up to 2014
In the decades that followed post 1965, Mattel launched numerous product line extensions for Barbie,
in addition to other popular toy lines such as Hot Wheels in 1968, and He-Man action figures in 1982.
In 1975, the Handlers left the company, and Mattel embarked on a period of expansion by acquiring
such companies as Aviva
Sports, Inc. (sports toys) and Fisher-Price (infant and preschool toys).The company also forged various
alliances that gave it the rights to produce branded products, including a partnership with Disney in
1988, Sesame Street (including “Tickle Me Elmo”) in 1996, and Harry Potter in 2000.
In 2014, the toys and games industry were worth $151.2 billion globally, with traditional toys and
games accounting for $85.1 billion and video games accounting for the remainder. Traditional toys and
games included, among other items, dolls such as Barbie, construction toys, plush toys, model
vehicles, and puzzles.
Within the toys and games industry, Mattel faced major competitors, including Hasbro and LEGO.
Mattel’s largest competitor, Hasbro, had several core brands lines, including Jenga, My Little Pony,
and Transformers. Transformers in particular performed well, largely due to the success of the
Transformers movie franchise. In 2014, LEGO saw the best performance of the big three competitors
in the toys and games industry, with annual growth of almost 16 per cent, which led to LEGO
surpassing Mattel in sales to become the world’s largest toymaker. Further, Barbie faced competition
from rising sales by brands such as Monster High, My Little Pony, and American Girl.
Although the toys and games industry faced rapidly changing consumer demands, sales of traditional
toys and games experienced growth in 2014, largely driven by consumer interest in two product
categories: construction toys, where LEGO led, and licensed products. Notably, interest in Mattel’s
licensed products received a significant boost from the Disney hit film Frozen. Although sales of
Frozen or Disney Princess dolls eroded sales of the Barbie brand, the popularity of Frozen was,
overall, a huge financial success for Mattel. Licensed Frozen products were some of Mattel’s top
performing products in 2014, with Frozen and Disney Princess dolls accounting for 7.3 per cent of
total company sales. However, Mattel suffered a major setback in 2014, when the Walt Disney
Company announced that, as of 2016, Mattel’s competitor Hasbro would take over the licensing rights
for Frozen and Disney Princess merchandise.
Despite this iconic status, sales of Barbie fluctuated, both within North America and globally. In 2012,
overall revenue from Barbie dropped 14 per cent from the previous year to $1.28 billion, largely due to
low sales in the United States, where revenue decreased 12 per cent (to $458 million) from 2011 to
2012. The trend of declining Barbie sales continued in the years that followed. By 2013, Barbie’s
market share in the dolls and accessories segment was less than 20 per cent, and sales dropped again to
$1.2 billion; in 2014, Barbie sales decreased 21 per cent in the third quarter alone, resulting in overall
yearly sales of $1.0 billion — the lowest in more than a decade.
Controversies and changing customer preferences
The Barbie Body
The factor that had perhaps sparked the most controversy about the doll was the long-standing
discussion around whether Barbie was an appropriate role model for young girls. The most widely held
concern about Barbie regarded her body aesthetic. The classic Barbie was skinny, tall, and blonde. If
Barbie were human, she would have a 16-inch (41- centimeter) waist, a waist-to-hip ratio of 0.55, and
weigh 110 pounds (50 kilograms); in addition, her shoe would be a size 3 — a size that did not exist in
the United States. The probability for a similar body shape to Barbie in real life was less than 0.001 per
cent and, when Barbie’s proportions were compared with those of average women, models, athletes,
and women with anorexia, models had the shape closest to that of Barbie.
Barbie’s Intelligence
Some Barbie products were met with criticism regarding the portrayal of Barbie’s intelligence. For
example, in the early 1990s, Mattel released Teen Talk Barbie, a Barbie who was programmed with
certain pre-recorded phrases and statements. Teen Talk Barbie was met with criticism for some of the
recorded phrases, such as “I love shopping!” and “Math class is tough!” Eventually, the latter phrase
was removed from the doll.
Shifting Retailers
In the mid-2010s, the wider toy retailing industry was also experiencing change. Consumer attention
was increasingly focusing on gender stereotypes in the toy industry and on concerns around gendered
marketing. These concerns led to several changes. Importantly, the second-biggest retailer in the
United States, Target, decided to desegregate its toys and bedding departments. Target would no
longer have separate boys’ and girls’ toy sections, previously denoted by the use of blue and pink, or
signage indicating “girls’ building sets.” Instead, toys would be arranged by interest or theme.
Although the effect of Target’s move on the wider toy retail industry was uncertain, many suspected
that other retailers might soon follow suit, simply because Target was an innovative retail leader
Next Steps:
By 2015, Barbie had represented 40 different nationalities and had been sold in more than 150
countries around the world. She had more than 150 careers, ranging from swimsuit model to flight
attendant to arctic researchers depicting a strong product line. In view of ongoing controversies and
changing consumer demands, answer the following questions keeping in mind that you are the
marketing manager of Mattel Inc.
Q1. Which psychological factor or factors of motivation, perception, learning, and attitude is Barbie
trying to target. (10 Marks)
Ans 1.
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/
Q2. Reading the case above suggests the segmentation, targeting, and positioning Barbie is trying to
achieve. (10 Marks)
Ans 2.
Q3. Given the growth potential of the industry, changing consumer preferences and its Barbie’s
declining sales
a. Discuss the traditional / modern day advertising strategies should Barbie as a brand be following as
a market leader. (5 Marks)
b. Discuss how the use of the traditional or modern-day advertising strategies can help build the
motivational factors of buying different variants of Barbie be persuaded by the tweens (girls aged
between 8-12) lifestyle. (5 Marks)
Ans 3a.
Corporate Finance
April 2021 Examination
1. The capital structure of ABC Pvt. Ltd is as follows:
Equity share capital (each share of Rs. 10) = Rs. 10,00,000
Debentures with a coupon rate of 9.5%
Reserves and surplus
= Rs. 8,00,000
= Rs. 7, 00,000
Revenue from the business activities for the company is Rs. 1.50 crores. Its variable cost is 8% of the
revenue, fixed operating cost is Rs. 48 lakhs and the company pays income tax at a rate of 25%.
a. Calculate financial leverage, operating leverage and combined leverage for the company.
b. Determine the likely level of EBIT for EPS of (i) Rs. 20, (ii) Rs. 30, and (iii) Rs. 45
2. The equity shares of a publicly traded company are priced at Rs. 450 with P/E (Price to Earnings)
ratio of 15. The announces a dividend of Rs. 9 per shares. The shareholders of the company expect the
dividend to grow at a rate of 6% every year, and the cost of equity for the company is 15%. According
to the dividend relevance approach suggested by Walter and Gordon, what would be the impact of
dividend announcement on the market price of the shares of the company if required rate of return for
investors is (i) 12%, (ii) 15% and (iii) 18%. (10 Marks)
3. A manufacturing company forecast that it is likely to sell 6,00,000 units for the year 2021. The
processing cost of an order is Rs. 150 and the carrying cost per unit of inventory is Rs. 12. The lead
time of an order is 8 days.
a. What would be the economic order quantity (EOQ) and re-order point assuming 300 days in a year.
(5 Marks)
b. The company implements business process reengineering which results in to reduction of 20% in
cost of an order, 10% in carrying cost per unit of inventory and 25% in lead time of an order. What
would be the new EOQ and re-order point. (5 Marks)
Cost & Management Accounting
April 2021 Examination
Ques 1. Kabir Khanna is the MD of Al Farid Supermarkets and has hired you as a Management
accountant to reduce costs for his business.
Post your review of the overall business costs, and you prepared the Cost sheet for Kabir and his
Management Team.
Please assist them in understanding the classification of cost basis behavior briefly (Fixed, Variable,
Semi-variable, and Stepped costs) and advise the treatment of the following items in the Cost Sheet:
•
Value of Scrap
•
Bad Debts
•
Trade Discount
•
Packing charges
•
Interest on Capital (10 Marks)
ANS 1.
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Ques 2. Modern Biscuit co has more than 8 items in its product suite. Many times, there is an issue
faced inappropriately allocating Fixed costs to all the biscuit variants. As a consequence, the company
finds it difficult to assess the correct cost of each product.
They hire Progressive partners as their Management consultants and are advised to introduce standard
costing in their company.
As a team member of Progressive partners, please advise Modern Pharma on the benefits of Standard
Costing (any 5) and 3 primary differences between Standard Costing and Budgetary control.(10
Marks)
ANS 2.
Ques 3a. Roy & Saha Ltd. has made a contract with Sharma Ltd. to supply 4,800 microwaves per
annum.
It is estimated that the carrying cost per microwave per annum will be Rs. 12/- and that the set-up cost
per batch is Rs. 648. Find out:
(a) Economic Batch Quantity.
(b) The time interval between two consecutive optimum runs
(c) The minimum inventory holding cost.(5 Marks)
ANS 3a.
3.b. Exotica Exports Ltd. has three divisions, each of which makes a different product. The budgeted
data for the next year is as follows: Divisions A BC Rs. Rs. Rs. Sales 1,12, 000 56, 000 84, 000 Direct
material 14, 000 7, 000 14, 000 Direct labor 5, 600 7, 000 22, 400 Variable overhead 14, 000 7, 000
28, 000 Fixed cost 28, 000 14, 000 28, 000 Total cost 61, 600 35, 000 92, 400 The management is
considering closing down division C. There is no possibility of reducing variable costs. Advice
whether or not division C should be closed down.
Particulars
Product A
Sales 1,12,000
Product B
56000 84000
Direct Material
14,000 7000
Direct Labour 5,600 7000
22400
Variable Overheads
Product C
14,000 7000
Fixed Cost
28,000 14000 28000
Total Cost
61,600 35000 92400
14000
28000
The Management is considering closing down Division C. There is no possibility of a reduction in
Variable costs in any division as they are at optimum capacity. Advise whether or not Division C
should be shut down.(5 Marks)
ANS 3b.
CUSTOMER RELATIONSHIP MANAGEMENT
April 2021 Examination
Q1. As a consultant to a new private bank, you have been asked to study the Indian Banking Industry
and critically analyse the changes that took place in the relationship practices of this industry. How
would this study be effective in implementing the CRM system in the new private bank (10 Marks)
Ans 1.
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Q2. Look at the current CRM practices and solutions offered by one of the leading telecommunication
services providers ‘Airtel’. Enlist their competitive advantages vis-à-vis other telecom service
providers in the Indian market. Comment on the evolution of CRM practices of Airtel in the past 5
years. (10 Marks)
Ans 2.
Q3. The OTT sector in India witnessed a 30% rise in the number of paid subscribers, from 22.2 million
to 29.0 million between March and July 2020. If you were appointed as the India Head as Customer
Engagement Manager for Zee5 app;
a. What customer relationship management strategy would you devise on the basis of Segmentation &
Selection. How would you implement the same given the fact that the competition is intense in the
OTT space? (5 Marks)
b. Create a customer profile based on the information provided in the brief given above. (5 Marks)
Ans 3a.
E-BUSINESS
April 2021
Question1. In April 2020, Facebook announced an investment of $5.7 billion to buy 9.99 % stake in
the firm that houses Reliance Jio. This deal will help billionaire Mukesh Ambani create an ecommerce giant that could rival Amazon and Walmart by linking local kirana stores and consumers
over the highly popular chat service WhatsApp. Jio-Facebook's joint platform can unlock India's
digital ecosystem and address a large market that may potentially be USD 2 trillion by 2025, across
commerce, payments and content. Customer behavior will see permanent shifts to higher digital
adoption in e-commerce/online grocery, digital payments and digital content from COVID. A platform
approach can unlock the digital ecosystem, as India has the second largest internet users (600 million
plus), fastest growing ecommerce (30 per cent annual growth), second largest smartphone users (700
million plus), deep payments network (1.5 billion transactions per month).. Jio has disrupted the
telecom business and diversified into UPI payments, Jio Mart (ecommerce), Jio Saavan and Jio
Cinema (content streaming), Jio Finance, Jio News, Jio
Engage, Jio Games, Jio Cloud. You have been appointed Chief Marketing Officer of Jio. Visit
websites and app of Amazon. Netflix and Paytm and discuss how their marketing is different from the
organizations following traditional marketing. Also discuss what practices you would like to adopt
from those organization for Jio?
Ans:
Question 2. Flipkart follows a crystal clear Business-to-Consumer model or commonly known as a
B2C model. It works as a marketplace which means that it is a middle platform that connects all
interested sellers to various customers and assists in making the sale. With over 80 categories, Flipkart
has sellers for all items, ranging from groceries, toiletries, clothes, books, shoes, furniture, electronics,
etc. The major source of income for Flipkart is coming from the sellers it enlists on its platform. It
charges a varying and minimal commission along with a convenience fee from sellers as per their sales
or revenue or a pre-established deal. Secondly, Flipkart has its own company called E-kart that
provides logistics and delivery services to the sellers on the platform. E-kart also charges a minimum
fee for its services. Thirdly, when you open the website or the mobile app, there are various
advertisements visible. Flipkart lends space for them and hence generates revenue from external
sources.
Flipkart is an online marketplace that connects sellers with buyers across the country through their
technology platform. While Meesho is an Indian-origin social commerce platform which enables small
businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook,
and Instagram etc. Meesho pivoted by morphing into India’s first online distribution channel for long
tail products, providing opportunity for individual resellers to sell these products on WhatsApp,
Facebook, Instagram and other social networks. You have been hired as an Independent consultant for
Meesho. You need to prepare a report discussing the following aspects.
•
What different types of revenue models can be used for maximizing revenue for Meesho?
•
How Meesho is selling value to its customers?
•
Compare Meesho’s value to competitor’s value.
•
Discuss about customer’s perception about value provided by Meesho?
Ans:
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Question 3
GoJek currently serves 50 cities in Indonesia. In this country, motorbikes are preferred over cars due to
traffic in the major cities and the poor quality of roads in some regions. GoJek understood this need
and outmatched its competitor Grab by offering primarily motorbike rides, in addition to the regular
cab rides. They also differentiated themselves by providing other services such as household cleaning
and at-home massages. GoJek rider is 18 to 34 years old. Most of them are married, with no children.
They have a higher education level than the average Indonesian and mostly live in big cities. 28.7% of
them live away from family and away from their hometown vs. only 11.4% of the total population of
the country. Hence they are active travelers as they need to reconnect with their family and friends
who are not nearby. It could also be related to their jobs, as 42% of them work in Sales, which often
requires travel. In addition, they like to travel for leisure. They love Facebook and Instagram and are
using them nearly twice as much as the rest of the population. Facebook Messenger is their main
messaging application. They use Twitter and YouTube significantly less compared to Facebook and
Instagram. In Singapore, Vietnam and the Philippines, the gender ratio is approximately 50-50 while in
Thailand only 37% of females are interested in ride-hailing and taxis. The targeting will consequently
be different as GoJek will have to captivate a male audience in Thailand. Thailand, Vietnam, and the
Philippines are young markets, with at least 65% between 18 and 34 years old. They live in big and
developed cities such as Bangkok, Ho Chi Minh City, and Manilla. In Singapore, people using ride
services are a bit older, with 23.6% between the ages of 35 and 44 years old. In all countries, they are
mostly alums, who had access to higher education. GoJek has started its operations in India, and now
planning to expand.
a. What different strategies can Gojek use for online marketing while expanding it’s business in India?
What segmentation they should consider for Indian market? (5 Marks) b. Discuss and evaluate product
centric marketing strategies that can be used by the Gojek while expanding into India.
Emerging Technologies IoT, Augmented Reality, Virtual Reality
April 2021
Question no 1.
1. AR has revolutionized the retail sector. A radical store re-invention will offer retailers new ways to
increase convenience and personalization, and consumers the opportunity to experience re-envisioned
shops. Product visualization, in-store navigation, and virtual product trials are some of the top ones.
Imagine the power of visualizing your backyard oasis using a mobile camera without buying a single
product. Augmented reality can help online retailers significantly reduce returns by providing an
engaging 'try-before-you buy' digital experience. There have been dramatic changes in the way we
shop by bridging the gap between the digital and physical worlds. Organizations are making
significant investments in building their digital shopping experience with integrated AR. With the help
of an example, mention how a company uses AR to enhance customer experience. What benefits do
retailers obtain by using AR?
Ans:
Question no 2. The global tourism and hospitality industry are severely affected by the ongoing
coronavirus pandemic. A pandemic impacts the tourism industry the most as it involves traveling of
people from one place to another. History has witnessed that epidemics and pandemics have an
immediate impact on the hotels and restaurants, airlines industries, travel agencies, etc., due to the
international travel restrictions, media coverage and government measures. How can Virtual Reality
(VR) be used in tourism? What are the benefits of VR in tourism?
Ans:
Question no. 3.
The world is experiencing an evolution of Smart Cities. These emerge from innovations in information
technology that, while they create new economic and social opportunities, pose challenges to our
security and expectations of privacy. Humans are already interconnected via smart phones and gadgets.
Smart energy meters, security devices and smart appliances are being used in many cities. Homes,
cars, public venues and other social systems are now on their path to the full connectivity known as the
“Internet of Things.” Standards are evolving for all of these potentially connected systems. They will
lead to unprecedented improvements in the quality of life. To benefit from them, city infrastructures
and services are changing with new interconnected systems for monitoring, control and automation.
Intelligent transportation, public and private, will access a web of interconnected data from GPS
location to weather and traffic updates. Integrated systems will aid public safety, emergency
responders and in disaster recovery. We examine two important and entangled challenges: security and
privacy. Security includes illegal access to information and attacks causing physical disruptions in
service availability. As digital citizens are more and more instrumented with data available about their
location and activities, privacy seems to disappear. Privacy protecting systems that gather data and
trigger emergency response when needed are technological challenges that go hand-in-hand with the
continuous security challenges.
a. What are smart cities? Highlight the benefits of smart cities.
b. What are some of the key elements for smart cities and also mention their importance?
FUNDAMENTALS OF BIG DATA AND BUSINESS ANALYTICS
April 2021
Question 1.
1. CJ Darcl Logistics Ltd operates is headquartered in Hisar, Haryana. The company offers freight
forwarding, project logistics, full truck load, container train, delivery, terminal access, and multi-modal
transportation services. It is one of India’s leading end to end transport & Logistics companies with a
pan India network of nearly 200 branches and a strong and experienced team of over 3000
professionals covering all major ports, cities and industrial towns in the country. The team plans to
leverage BI and Business analytics to manage the outages in supply chain related to fright and enhance
the productivity. You are hired as analytics consultant to help them identify the opportunities to use
analytics and implement a sustainable tracking mechanism around supply chain.
a) State 2 examples each for BI and BA as to how can they help achieve supply chain effectiveness?
Share domain related examples and illustrate clearly. You can make certain assumptions but highlight
them clearly.
b) Which metrics must be tracked ongoing to stay on track with expected outcomes?
Answer:
Question 2.
State 3 use-cases of business analytics within the insurance industry, highlighting usage of descriptive,
predictive, and prescriptive analytics (1 each). Give an example of how text analytics has been
implemented in the industry and the resultant impact.
Ans:
Question 3. There are plenty of cashless payment options that have grown in last 3 years — like UPI,
NetBanking, Open banking apps, USSD, AEPS etc. The driving force in the evolution of the payment
system has been the need to give users the ease of doing it as it directly affects the purchase pattern of
a customer. It is because of this reason that Mobile wallets like MobiKwik, PayTM, Oxigen, Amazon
Pay, Google Pay have become the forerunners of the digital payment industry. While these wallets are
penetrating into very small businesses and non-tier-1 cities initially with their cash-backs, they have
innovated and provided easy user experience that needs minimum learning by a user. For example,
payment via scanning a QR Code or simply entering merchant’s mobile number is easy. Sending
money to a friend to clear debts is just a click-ortwo away. To add on to this, apart from simplifying
payments, the value-added services like bill payments, ticket booking provided by these wallets have
made them the preferred payment option of the savvy Indian consumer. The future of digital payments
lies in providing further simplified and secure user experience, while increasing its adoption by leading
socio-economic changes at the grass root level. Mobile wallets are good, but still need taking out the
smartphone followed by some action by the user, which is no better than taking out the credit card for
payment. Next simplification lies in secure identification and payments (by face detection, voice,
sound) which can further disrupt and exponentially grow the digital payments wave.
a. State and explain the possible analytics solutions which can enable growth in digital payments.
b. Which business metrics can be tracked to check the status of digital payment evolution?
Industrial Relations & Labor Laws
April 2021 Examination
Q1. Mr. David wants to promote worker’s participation in his organization. However, he is slightly
unsure of what are the means of implementing this idea. Please elaborate on any 5 forms of worker’s
participation in any organization and their specific benefits. (10 Marks)
Ans 1.
Q2. Manav is a student at Labour Institute. During his first year of studies, he has to choose a topic
about labour legislation to make a presentation. He chooses to talk about the seven principles of labour
legislation. Please enumerate the seven principles of labour legislation in detail to help Manav. (10
Marks)
Ans 2.
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Question 3 Mr. Khatri is a veteran in Trade Union. He has been a Union Leader at various
manufacturing units for almost 25 years and runs a small support group as an advisor for trade unions.
He gets a lot of cases for advising the employees who want to form a trade union. Whatever the
specific suggestions that people are looking for from him, he likes to start the basics. Please elaborate
on the following points to support Mr. Khatri on his points.
a. Mr. Khatri likes to educate the employee groups about characteristics of a trade union. Please
elaborate the point. (5 Marks)
b. Most employees want guidance about the functions of trade unions. Please describe the functions of
trade unions in brief. (5 Marks)
Ans 3a.
INTERNATIONAL BUSINESS
APRIL 2021 EXAMINATION
Ques 1. It would be interesting to foray into the history of globalization. John Maynard Keynes
referred to the period (1871-1914) as the golden age of globalization when countries based on gold
standard and fixed exchange rates traded in a world when transportation was cheap and travel passport
free. After the two world wars and Great Depression of 1930s, the major powers of the world brought
in sanity to the financial system by constituting IMF for exchange rate stability and World Bank for
providing medium term loan to war ravaged Europe.
Discuss how the systems of exchange rate determination have evolved till now and their role for
facilitating International trade for MNCs. (10 Marks)
Ans 1.
Ques 2. Use the two-country, two-sector Ricardo model of International trade theory and explain the
concept of comparative advantage using the table below:
Labour units required to produce one unit of output
Food
Chemicals
Total Available Labour
EU
2
8
200
4
24
120
Kenya
Ans 2.
Ques 3. Read the passage and answer the questions given below it:
Foxconn will set up a new subsidiary called FuKang Technology Co Ltd as a part of their $270 million
investment to diversify production beyond China. Apple is planning to diversify its location of
facilities to reduce the impact of Sino-US trade war. Hence Foxconn that manufactures iPads and other
Apple devices is planning to shift its assembling facilities from China to Vietnam at Apple Inc.
request, said a person close to the development. According to a report by Reuters, Foxconn is building
assembling facilities for Apple tabs and MacBooks at a plant in Bac Giang province, northeast of
Vietnam. The plant will come online in the first half of 2021. The development comes as over the
outgoing Donald Trump administration pressing US firms to shift production facilities from China to
other Asian countries. The Trump administration restricted the supply of electronic components
produced with U.S technology to Chinese firms that it finds to be a risk to national security and
imposed higher import tariff on made-in-China electronics.
Hence Taiwanese manufacturer who does not want to be a pawn to the trade war wants to move their
production facilities from China to Mexico, Vietnam and India. Shifting production to Vietnam will
make the company’s first time setting up a plant outside China. The manufacturing giant is also
planning to invest $1 billion to expand its iPhone assembly line in India as ‘strongly requested’ by
Apple Inc, the unidentified source further said.
Foxconn, formally Hon Hai Precision Industry Co Ltd, the Taiwanese multinational electronics
contract manufacturer recently announced it will set up a new subsidiary called FuKang Technology
Co Ltd as a part of their $270 million investment to diversify production beyond China. Television sets
for clients including Japan’s Sony Corp will also me manufactured at its Vietnam plant with
production slated for early 2021. Foxconn Chairman Liu Young-way had earlier told investors in
August how he aims at providing two sets of supply chains will Sino-U. S trade wars impacting their
business. The company’s competitors like Pegatron Corp also an assembler for Apple Inc. are planning
to diversify its facilities by building plants in Mexico.
a. In the context of the passage, discuss the internationalization strategy of Foxconn. What are the
main determinants of this strategy?
Ans 3a.
3b. Discuss political risks of business environments that impact the host country attractiveness for
globalizing firms.
IT Infrastructure Management
April 2021
Question 1
Green computing is all about reducing the power consumption of the computers. Discuss the various
approaches adopted by IT organizations to implement green computing.
Answer:
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Question 2 Describe how developers can leverage Platform as a Service (PaaS) for enhanced
productivity. Support your points with valid examples.
Answer:
Question 3 Your organization has bagged a huge contract for managing the IT infrastructure of a huge
MNC. The planning and design structure of the IT infrastructure is the key driver of success in an
organization. In order to successfully execute the project, you need to brief and orient your team on the
significance of understanding the customer requirements. In lieu of the scenario, answer the following
questions.
a. What are the core ingredients that form the basis of IT design of an establishment?
b. What means of requirement gathering / elucidation process will you encourage your team to follow?
IT Project Management
April 2021
Question 1
You have been asked to develop a schedule for a project involving implementation of CRM product.
Which steps would you follow for the same?
Answer:
Question 2
A manufacturing company has just now finished the configuration of the packaged team collaboration
software product and is ready to implement it. As a project management consultant, which approach
would you recommend for the project implementation?
Answer:
Question 3
"Hoosshh.. we are finally done with this project!" Satish Ranganekar exclaimed after moving out of
the final project presentation. "This project ran for more than two years and at times it felt it will run
forever!" Satish told his wife, who was waiting for him in the car parking area. "Cool! It seems the
chapter is over now. Time to move on to next project?" asked his wife. "Well, yes and no! Next week I
will need to go to Chennai for taking charge of new project but still the post-mortem review and the
project audit will be needed to be completed for this project.". "What is this post-mortem and audit?"
Satish's wife got a little confused.
a. How will Satish explain post-mortem review to his wife?
b. How will Satish explain project audit to his wife?
Answer:
ORGANISATIONAL THEORY, STRUCTURE AND DESIGN
Applicable 2021 Examination
Q1. ‘Cool Cola’ wants to adapt to its changing business environment. Which three aspects of its
business environment should it focus on? Do a PESTEL analysis of a beverage company, in this
context. (10 Marks)
Ans 1.
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Q 2. The CEO, John Peralta, of an e-commerce company, wants to do a thorough organisational
analysis for his company. Explain how it will help the organisation. Elaborate the VRIO framework, in
this context. (10 Marks)
Ans 2.
Q3. As a Strategic Management Expert for an automotive company, Shekhar strongly believes in
understanding and differentiating business strategies at different levels. His boss, however, is unable to
comprehend how this bifurcation is feasible. So, he has asked Shekhar to make a presentation on the
company’s different strate gic management aspects. Keeping the above scenario in mind,
a. Explain how Shekhar will bifurcate the organization’s strategy at three separate levels. (5 Marks)
b. Briefly explain the role of Shekhar as a strategist and help him come up with various types of
strategies.
Answer.
RETAIL BANKING
April 2021 Examination
Ques 1. Technology has made a sea change and has revolutionized the Financial world. As a research
scholar write an article on how internet and mobile banking services are shaping the banking
experience for their customers.
ANS 1.
Ques 2. Lending money is one of the vital functions of banks. Discuss the various methods of lending.
ANS 2.
Ques 3. The Retail Banking environment has witnessed a sea change in the past few years. With the
entry of private and foreign sector banks, the Retail banking has taken a new customer centric shape
wherein the customers are given lot of privileges, options in term of products and service. Keeping
these changing dynamics in the financial world discuss the following assuming that a leading Global
MNC Bank is planning to open the branches in the metro cities of India. Based on the above case,
discuss the following:
a. The various Retail Banking products that the bank can offer to its target customers?
ANS 3a.
3b. Apart from branch operations briefly discuss the various channel partners that the bank has as an
option to reach out to these customers
ANS 3B.
Taxation- Direct and Indirect
Question 1GST registration requires getting a unique number from the tax authorities for the purpose
of collecting tax on behalf of the government. However, in certain cases certain persons are exempt
from the GST registration.
Discuss in brief, about persons who need to get the Compulsory registration under the GST, and the
persons who are exempted from GST registration even though their turnover exceeds 40 Lakhs (10
Marks) – 800 Words.
Solution:
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Question 2
Currently, 500 employees are working in your organization. You applied for Tax deduction and
collection account number so as to carry out various formalities in relation to deducting tax at source.
With reference to above, discuss, any five obligations of a tax deduct or as specified under the Indian
Income Tax Act (10 Marks) – 800 Words.
Solution:
Question 3 Mr Rahim purchased a property in Mumbai in the year 2000 for Rs. 15 lacs He sold the
property on Dec 13th 2019, for Rs. 30 lacs. The fair market value of the property as on 1.4.2001 was
22 lacs.
a. Define and Calculate the indexed cost of acquisition (5 Marks) –
Define, Calculate and indicate the amount and type of gain or loss, if any
Given the relevant assessment year is 2020-2021.
Cost inflation index for the year 2001-02 is 100
Cost inflation index for the year 2018-19 is 280
Cost inflation index for the year 2019-20 is 289
Cost inflation index for the year 2020-21 is 301
(5 Marks)
Solution3(a).
Solution 3(b).