Do Now! • Please take a magazine – any magazine – • Look through the magazine at any of the advertisements you see. • Choose two and identify the type of appeals: ethos, pathos, logos. Be ready to ‘show and tell’ with the class. Propaganda Techniques How authors persuade you to believe whatever they want Video to watch for general ideas • https://www.youtube.com/watch?v=ohoXZ 6EcneA • Pausing to take notes • Valid 2018 video • https://www.youtube.com/watch?v=C8qxE _pFJ7U • 18 minutes • https://www.youtube.com/watch?v=4hscu3 7fa-c • 7 minutes: older political posters Red Herring Propaganda Technique Red Herring Definition -Distracting with an unrelated point https://www.youtube. com/watch?v=exdK7 -"winning" an argument by leading attention away Lirngg from the argument and to example another topic. https://www.youtube.com/watch? ( 3 minutes) To 2 minutes v=GsO3kjQZJe8&list=PL0nC9d GvhYsAptg0h6EqqJeZovYvf2vO n&index=2 Red Herring What is this an advertisement for? Shoes! Perfume! Circular Reasoning: a logical fallacy Definition: States a conclusion as part of the proof of the argument https://www.youtube.com/watch?v=8NqTr2067YA https://www.youtube.com/watch?v=8CVbku6nxhU (Seinfeld) Stereotypes/ Sweeping Generalization Propaganda Technique Stereotypes https://www.youtube.com/watch?v= 9muXE23epKc https://www.youtube.com/watch?v= pem_FwggPsM Definition -When you make a generalization or an assumption about a group of people. Stereotypes Stereotypes “Blonds are dumb.” “Athletes are bullies.” Testimonial http://www.mybigcampus.com/libr ary/5236?veeb52980-c718-012cbdfc-001676580d24 for Michael Jordan Testimonial Testimonial Propaganda Technique Testimonial Definition -using a celebrity to sell/convince https://www.yo utube.com/wat -if a celebrity (who has it ch?v=0nBxcMI together) like this, then there mubk must be something to it Repetition Propaganda Technique Repetition Definition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true Repetition https://www.youtube.com/watch?v=f _SwD7RveNE&list=PLCCBFCEA8 309982A8 Bandwagon Bandwagon Propaganda Technique Bandwagon Coke For Everyone http://www.mybigcampus.com/library/265073 P Diddy Pepsi https://www.youtube.com/watch?v=zPBs5_ZY Trg&list=PL2Rf1R6EcGZQt1pYA4_T7MUh2z GhVlqDY Definition -Following the crowd -Doing it because everyone else is Bandwagon Name Calling Plain Folks Propaganda Technique Plain Folks Definition the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns. Plain Folks Transfer Propaganda Technique Transfer Vintage Pepsi commercial http://www.mybigcampus.com/libr ary/30234 https://www.youtube.com/watch? v=fCayrGzv75Y Definition presents a positive image or idea and attaches the positive feelings to another idea. Glittering Generalities Glittering Generalities • https://www.youtube.com/watch?v=oLPHJ PYt_hc with explanation • https://www.youtube.com/watch?v=Ky7ic1 Ro9yw&list=PLknUw0JPRT6kBKsxX_1mCElLcimbiaAR http://www.mybigcampus.com/libr ary/192526 Castro GTX Glittering Generalities Propaganda Technique Glittering Generalities Definition -Using vague slogans or catchphrases without supporting info or reason (freedom, honor) Name Calling Propaganda Technique Name Calling https://www.youtube.com/watch? v=_8G3AwfbT48&index=5&list =PL7WDKo0_txo_VLn25RrF1B c-7lB4FoL9I Definition Labeling people with negative words Often in politics or wartime - “Commie” or “terrorist” Card Stacking • • https://www.youtube.com/watch?v=zYJgbRrdTZs&list=PL7AD8AD7C2EE1C84F https://www.youtube.com/watch?v=xiWTcVHdSFo Windows and PC • a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics. Appeal to Number, Facts, & Statistics” LOGOS “Coroners have found that 80% of people’s colons are blocked with waste.” -“On average, 6 out of 7 dentists prefer Colgate.” Appeal to Number, Facts, & Statistics Propaganda Technique Appeal to Number, Facts, & Statistics Definition -Using large numbers or misleading facts and statistics to confuse Emotional Appeal Propaganda Technique Emotional Appeal Definition -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product Emotional Appeal http://www.mybigcampus.com/libr ary/21135 for Blackberry commercial Army Strong http://crackle.com/c/Commercials/Army_Strong_Commercial/1634956 They connect a feeling with this organization. Army strong http://www.mybigcampus.com /library/87390 Fear Propaganda Technique Fear Definition -Scaring people in order to make them believe in what you are saying or selling. Fear Marine commercials • https://www.youtube.com/watch?v=inSzBL aTiNI To review • https://www.youtube.com/watch?v=59hzN_Q1kg Deconstruction • http://medialiteracyproject.org/deconstructi ons/splenda/ • For Splenda ad • http://medialiteracyproject.org/deconstructi ons/neuro-drink/ • For Neuro ad Create an Counter Ad Create a Counter Ad Kool Cigarettes Dr. Pepper Counter Original
