LEZGO TRAVEL AND TOURS CORPORATE STRATEGIES & PRIMARY ACTIVITIES CORPORATE STRATEGIES PRIMARY ACTIVITIES Inbound Outbound Marketing/Sales Operations Goods & Services Inventory Conversion Period Automated Customer Service Acknowledgement Mobile Application Maintain and encourage Customer Loyalty Valued Customer Feedback Business Collaboration Enhanced Customer Monitoring Define and Improve Distribution Channels Customer Relations Officer Multiple Services Partnerships Inventory Management Backup storage for outgoing receipts and other related services Automated System Advertising and Marketing Good Client to Company System Connection Automate Transaction with Business Partners Quality Assurance Brand Positioning Extensive and Effective Advertising Friendly and Knowledgeable Staffs Partnership with known or established brands (Growth) S/O Strategies S/T Strategies High Mobility/Accessibility everywhere (Growth) Business Expansion (Stability) W/O Strategies W/T Strategies Stable Operating System – Provide backup software/platform when airline industries’ system is shutdown (Growth) Brand Recognition LEZGO TRAVEL AND TOURS FUNCTIONAL STRATEGIES, IMPLEMENTATION, BUDGET AND PROCEDURE IMPLEMENTATION STRENGTH-THREATS PLAN OF ACTION PRIMARY ACTIVITIES FUNCTIONAL STRATEGIES Programs Inbound Outbound Business Collaboration Collaboration is a working practice whereby individuals work together to a common purpose to achieve business benefit. Collaboration enables individuals to work together to achieve a defined and common business purpose. Enhanced Customer Monitoring Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments Budget Procedure P 30,000 / Year The firm should conduct a Team Building to increase the Chemistry and Teamwork on their personnel for them to work better P 5, 000 / Year The firm should train their personnel to know how to handle and enhance their performance in customer monitoring Marketing/Sales Improve distribution channels To develop a robust distribution channel strategy, the firm should identify which channel works best for their product. Operations Customer Relations Officer Execute and maintain a Customerrelationship Management process that is producing results. P 15,000 / Year Multiple Service Partnership Service partners offer you the opportunity to supplement your resources by providing skills or services that your business does not have. Partners can also reduce your costs by carrying out specific services more efficiently than your own staff. P 10, 000 / Year Goods & Services P 20, 000 / Year Evaluating the performance of each channel is critical to improving your strategy. Many businesses evaluate their channels using the Strategic Profit Model, which examines key metrics of a channel's financial performance (such as its return on investment and liquidity), and logistics performance metrics, which examine how effective intermediaries are in delivering your product. The Officer should be trained extensively in the art of maintaining a good relationship between the customer and the firm and whom is assigned should be careful and meticulous in regards maintaining the relationship between the firm and the customer The firm should maintain a good relationship to their partners IMPLEMENTATION WEAKNESS-OPPORTUNITIES PLAN OF ACTION PRIMARY ACTIVITIES FUNCTIONAL STRATEGIES Programs Inbound Outbound Marketing/Sales Inventory Management The firm should put together a definitive guide to inventory management to level the playing field and help grow the firms brand with speed, scalability, and smart insights. The firm should find everything they need from inventory control basics to best practices and formulas to advanced automation processes. Back-up storage for outgoing receipts and other related services Data backup is crucial for protecting your business's continuity. Automated system advertising and marketing The Advertising Procedure utilizes your company’s advertising resources to reach the target market in the most cost effective manner. The advertising procedure provides a framework for setting and achieving advertising objectives and enables advertising measurement so that your company knows what works and what doesn’t. Budget Procedure Training and Seminars P10,000 / Year As a part of your supply chain, inventory management includes aspects such as controlling and overseeing purchases — from suppliers as well as customers — maintaining the storage of stock, controlling the amount of product for sale, and order fulfillment. Software and Licensing P10,000 / Year The firm can simplify backups by keeping all the files that will need to be archived on a single drive on your computer. For instance, suppose you need to back up accounting files, word-processing documents, spreadsheets, photos, and email. Software and Licensing P30,000 / Year Any automated system is constantly making data-backed decisions, and the best systems would use data to help buyers secure placements and help users build effective creatives and headlines. This would take away the hassle of manual media buying, allowing buyers to buy more and better placements. Operations Friendly and knowledgeable staffs A great customer service reputation is a powerful differentiator in a competitive market where consumers have a lot of product/service options. Goods & Services Automate transaction with business partners Many companies are increasingly using automated software tools that help reduce the risks of errors and speed up the process. Training and Seminars P10,000 / Year Software and Licensing P30,000 / Year To Attract and Maintain Customer Retention Practice good customer service, Create payment scheme strategies to become more competitive, Offer alternative solution, Give emphasis to product quality delivery and lead time, Maintain a quick response in after sales service, Conduct Customer Satisfactory Survey for monitoring and feed backing, Consider customer’s request and be open for complaints and recommendations, Maintain and keep track of the clients’ information for future plans (orders, complaints, suggestions/feedbacks, etc.) Automation can help to simplify and speed up the firms transaction, while still ensuring accuracy and freeing up time in the department. Software can deal with repetitive tasks like transaction matching, giving you the ability to drill down on open entries or exceptions that require additional attention, and also to develop strategic, qualitative activities. IMPLEMENTATION STRENGTH-OPPORTUNITIES PLAN OF ACTION PRIMARY ACTIVITIES FUNCTIONAL STRATEGIES Programs Budget Procedure Free Closely monitoring of various stocks needed for operation Inbound Inventory Conversion Period Adopt a just-in-time service process. Outbound Automated Customer Service Acknowledgement Adopt a server for automated sending of itineraries and booking tickets 25,000 per year Subscribe to a platform for automation of customer services Mobile Application Adopt a card-based customer loyalty program for discounting and various rewards 50,000 for App development and 6000 per year cloud hosting fee. Develop an application for Customer bookings, request and or suggestions. Marketing/Sales Operations Maintain and encourage customer loyalty Goods & Services Valued Customer feedback Adopt a platform which easily recognize bookings and request. The platform will automatically acknowledge the bookings and send additional request to the company for prompt actions. Strengthen service customer after sales 5 000 per year 2000 for necessary items. Increase average purchase value with more ratings and better rewards Monitoring Database of Customer IMPLEMENTATION WEAKNESSES-THREATS PLAN OF ACTION PRIMARY ACTIVITIES Inbound FUNCTIONAL STRATEGIES Quality Assurance Outbound Brand Positioning Marketing/Sales Friendly and knowledgeable staffs Programs Budget Procedure Strict raw materials quality (papers, prints, etc.) additional 3,000 per year Strictly buy,procure high quality raw materials for customer consumption/use. 7,000 per year Giveaway free travel journals and 2 to 3 mins. Video and photoshoot edit after their booking/travel 10,000 The company will conduct a semiannual training for staffs with regards to Customer Handling and Service management Unforgettable travel experience. Research and Training programs for Personnel Operations Goods & Services Extensive and effective advertising Partnership with known or established brands. Youtube ads. Contract signing with business partners for advertising sponsorship 5,000 per year Craft a 30-sec advertising video and advertise on Youtube. 10,000 for contract notarizations. Make an agreement to various famed brand companies with regards to service partnership, in return, both of the parties brand logo will be displayed together in every advertising.
