Running header: CASE STUDY 1.1 MEGATECH, INC.
Frawley, James
University of The Cumberlands
BADM-635-M30: Executing The Project
Dr. Dixie Overton
Jan 10th, 2020
1
CASE STUDY 1.1 MEGATECH, INC.
2
What is it about project management that offers MegaTech a competitive advantage
in its industry?
One feature that gives Megatech its edge is its narrow product launch windows; this refers
to an ideal window to launch a new concept and make the most of the idea; after a limited period,
this window begins to diminish. They shorten product life cycles in combination with this,
meaning that you need to come up with the latest products faster than that of your rivals to keep
up with other companies in this sector (Pinto, 2020). Finally, Increasingly complicated and
technical products; this means that if Megatech launches an upgrade this year for one of its models,
they must start preparing immediately to be "the next big thing" for the next one (Pinto, 2020).
There are a few more explanations for the value of programs, but this gives you an understanding
of why they are important. If Megatech can become productive in these main aspects of projects,
and seems to be doing so, they would be pioneers in their field.
What elements of the marketplace in which MegaTech operates led the firm to
believe that project management would improve its operations?
Globalization made Megatech look at its business plan and realize that inefficiencies
were present in the organization. In a short time, MegaTech needed to streamline existing
operations, adopt emerging technology, explore new markets, and react rapidly to change due to
a rapid rise in competitors (Pinto, 2020). As the global economy expanded into the company
advertised, the company had to decide to keep up with its competition.
Project management will train them to introduce creative ways to manufacture their
different products that better suit the needs of their consumers and define potential new product
requirements. Instead of merely trying to keep up with the industry's demand, they began project
CASE STUDY 1.1 MEGATECH, INC.
3
management to work on potential ideas and to jump ahead of the rest of the market (Pinto, 2020).
You have to use project management to keep a lap ahead of everyone else and start searching for
the next big thing to meet the demand for your product and set your product apart from the rest
of the opposition (Pinto, 2020).
.
CASE STUDY 1.1 MEGATECH, INC.
4
References
Pinto, J. K. (2020). Project management: Achieving competitive advantage. New York, NY:
Pearson.