ShangPin the Leading Fashion Luxury Platform in China
Company Profile
In 3 years, ShangPin Becomes
Fashion Online Benchmark in China
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First online retailer to sell “in-season” and full priced in China
Online shopping mall with curated brand mix
Highest online average sales with VIP customer base
Sales & delivery to 400 cities across China,
from 1st tier to 4th tier cities
ShangPin History
In 2004, ShangPin’s CEO, David Zhao, returned to China after working in the USA
determined to launch a new e-commerce business model to sell
high-end “branded” goods
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David’s idea was to launch e-commerce stores on the websites of Chinese banks that could
leverage off their customer base that trusted in the products that the banks sold.
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ShangPin was launched in 2010 as a private members shopping for the VIP credit card
customers of our banking partners that is now called Aolai.com
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We made fashion history in China in2012 by being the 1st online retailer to sell in-season
contemporary and designer brands
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ShangPin still operates the e-stores of Chinese banks and has 10 years experience in
serving VIP customers online- a track record that is unmatched in China
ShangPin Milestones
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Investors
$60 Million in Venture Capital
to be China’s leading online shopping platform for
fashion and lifestyle
World’s Most Exciting Online Marketplace
CAGR: 500% Previous 3 years: Projected 300% Next 3 years
2015 RMB 4.0B
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2015
2014 RMB 1.4 B
2014
2013 RMB 500M
2013
2012 RMB 120 M
2012
2011 RMB 30M
2011
2010 RMB 3M
2010
Launched in July ,2010
2010
ShangPin Customer Base
Customers in every province with deliveries into 400 cities across China
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85% of customers are between 20 – 45 years old
60% Female vs 40% Male
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51% of customers in 1st tier cities
49% of customers are located in 2nd and 3rd tier cities
ShangPin Group
Retail Platform
Online Shopping
Mall
◆Multi-brand retailer
with curated mix of
trendy brands
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◆ International Brand’s
E-Flagship Stores
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◆AoLai Members-Only
Private Event Sales
Mobile
Commerce
◆WeChat
◆MicroBlog
Services for Brands
China All Online Partnership
◆Manage Brand’s multiple online e-stores
◆Manage Brands digital marketing & PR
◆Monitor brand’s pricing across e-channels
ShangPin Online Shopping Mall
E-Store
Multibrand
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Full price
3 million customers
In-season
Average sale RMB 2000
E-Flagship
Shop-in-Shop
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Full price
3 million customers
In-season
Average sale RMB 5000
Aolai.com
Event Sales
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Off-season
5 million customers
Membership Only
Average sale RMB1000
ShangPin.com
China’s Leading Online Shopping Mall for Fashion & Lifestyle !
ShangPin.com
E-Flagship “Shop-in-Shop”
Online Concession for International Brands
LANVIN E-Flagship
LA PERLA E-Flagship
Aolai.com
Members Only Flash Sales on ShangPin.com Platform
Why ShangPin Is Unique in China
China’s Only B2C Site with High End
Customers
Highest Average Online Sale Price in China: x10 Multiple of China Average
Highest Average Sale Price
RMB 2000
High conversion rate
5%
We Invest in VIP Customer Acquisition
Target premium credit card users via Bank Partnerships to reach affluent
customers
in 400 cities across China
10 Year Track Record Serving VIP
Customers of Banks
Since 2004, operating the e-stores of 3 leading Chinese banks with ability to run
banner ads, direct marketing, and other cross marketing opportunities
Partnership with Brand Marketing
Investment
ShangPin invests in building your brand’s awareness in China
The First Chinese Partner of CFDA
ShangPin as Marketing Partner
ShangPin Invest in Building Your Brand in China
Strategic Partnership with Top Women’s Fashion Media
ShangPin Invest in Building Your Brand in China
Strategic Partnerships with Top Finance & Mens Magazines
Brand Building with Top Key Opinion Leaders
and Celebrities
贾静雯 Jia Jingwen
孙茜 Sun Qian
李东学 Li DongXue
周韦彤 Zhou Weitong
ShangPin Mobile Commerce
China is World’s Largest Mobile Market
China’s Booming Mobile Commerce Market
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Engage & Educate & Convert Customers by Mobile
Mix & Match Styling Campaign with QR codes to convert to mobile sales
ShangPin Mobile Sales
Multibrand & Mobile Flagship stores available on mobile
platform for brand partners
ShangPin
Average
Transaction
more than desktop
shopping
￥3,000+
tablet PC/ APP
Over 30% sales
from
Mobile
Aolai.com Mobile Sales
Outlet Shopping App for Flash Sales
Aolai
Flash
Sales
Average
Transaction
￥1200
65 % repeat
customer
ShangPin Services for Brands
China All Online Partnership
Online Management Across Multiple Platforms
Centralized ERP with mix of SKUs selling on the most appropriate
online store
Brand
Basic
Tmall.com
Basic
Trendy
Banks platform
Old stock Aolai.com
Fashion forward
most updated
ShangPin.com
ShangPin Services for Brands
Mobile Commerce by ShangPin
ShangPin Mobile Services
Brand’s M-Flagship Store on ShangPin Mobile Platform
• M-Flagship on our Multi brand Mobile Commerce
Platform on ShangPin APP & WeChat
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• Turn key solution from marketing, to fulfilment, to
customer service.
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• In-store promotions & nearest store locator for OSO
integration
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• Payment via WeChat, Alipay, etc
ShangPin Strategic Partners
Provide Brand Partners Special Synergies within our Network
ShangPin International Media
Women’s Wear Daily
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Please visit our media room @ http://as.shangpin.com/static/about/media.htm
ShangPin International Media
Forbes Asia
Feb 2013 Magazine Feature Story
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Please visit our media room @ http://as.shangpin.com/static/about/media.htm
ShangPin International Media
Financial Times
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Please visit our media room @ http://as.shangpin.com/static/about/media.htm
ShangPin International Media
Channel News Asia
Perspectives: How Do Brands Enter China
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Please visit our media room @ http://as.shangpin.com/static/about/media.htm
ShangPin International Media
South China Morning Post
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Please visit our media room @ http://as.shangpin.com/static/about/media.htm
ShangPin Management Team
David Zhao
CEO
Jacky Zhang
PRESIDENT
M. Claire Chung
VP OF GLOBAL
BUSINESS
DEVELOPMENT
Winnie Foon
VP OF GLOBAL
MERCHANDISING
Li Ming
VP OF MERCHANDISING
Joanna Zeng
VP OF MARKETING
ShangPin Awards
GIECF
▪Awarded 2012 Most Trusted E-Commerce Sites in China
@ GIECF (Global Internet E-Commerce Forum)
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CCEI
▪Awarded The Top 10 Most Innovative Enterprises of
2012
@2012 Chinese Consumer Electronics Industry Forum
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AA
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▪AA Credit Evaluation issued by Internet Society of
China
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Join Us !
Let’s Make Fashion Online History in China
Together
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www.shangpin.com