2020 eCommerce
Marketing Calendar
Make 2020 Your Year!
We designed this calendar to help online stores and small businesses get a step
ahead of the competition. With our calendar you’ll have an easy-to-follow path to
success when it comes to planning out your seasonal promotions.
Thank you for downloading our 2020 eCommerce marketing calendar.
We hope you have a fruitful and profitable 2020!
Ronald Robbins
Founder & CEO
(720) 772-8297
info@clictadigital.com
JANUARY 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
1
FRIDAY
2
SATURDAY
3
4
5
NEW YEARS DAY
PROMOTE NOW
QUICK REMINDER
BUSINESS PREP
Celebrate a New Year!
End of Year Sales.
Consumers wait to shop
and expect to see discounts
of 40-60% on clothing,
decorations, and more.
Jan 25 is Chinese New Year
– plan your promotions
now!
Have you scheduled your
appointment with Clicta
Digital to review your goals
and how to implement
them?
7
8
9
10
EASTERN ORTHODOX
CHRISTMAS
11
12
QUICK REMINDER
Take advantage of
Groundhog Day that is
three weeks away. Think of
the date 2/2 and push sales
in pairs.
Religious Russian Holiday
13
SUNDAY
14
15
16
17
18
19
COMING OF AGE DAY
QUICK REMINDER
FOCUS NOW
QUICK REMINDER
Japanese Holiday
1 month to Valentine’s Day
– prep by researching top
keywords and exploring
Google
Australia Day is big for
online shopping and big for
target customers. Offer
special sales on products to
keep buyers coming back.
Superbowl Sunday is
America’s mini holiday.
Start promoting items that
customers would want to
buy for that day.
20
MARTIN LUTHER KING JR
DAY
American Holiday
27
21
22
23
24
FOCUS NOW
QUICK REMINDER
Back to school sales are a
major focus – make sure to
put your products out there
with promos to match!
Prep for big ticket sales on
President’s Day next month
– plan marketing!
28
29
30
25
CHINESE NEW YEAR and
CHINESE SPRING
FESTIVAL
26
AUSTRALIA DAY
Australian Holiday
Time to Celebrate for the
Chinese!
31
BUSINESS PREP
FIRST DAY OF SCHOOL
FOCUS NOW
It’s time to wrap up your
holiday accounting and
adjust your sales forecast if
necessary.
For Australia
Apex sales period runs Feb
7-11, plan digital marketing
accordingly
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
FEBRUARY 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
FRIDAY
SATURDAY
SUNDAY
1
PROMOTE NOW
Open marketing for
Valentine’s Day –
remember all audiences,
even fur-babies!
3
4
10
5
11
6
7
8
FOCUS NOW
Will you offer different
sales for Valentine’s Day
and President’s Day? Or will
you combine for one long
weekend promo?
Fatherland Day is similar to
father’s day – Russians will
be on the lookout for gifts
for the men in their lives.
Make sure to stock up!
13
14
VALENTINE’S DAY
PROMOTE NOW
Last chance for Valentine’s
Day gifts. Remember to
market and get last minute
sales!
Global celebration of love!
Launch your President’s
Day Sales offers and
discounts!
18
19
20
21
PRESIDENT’S DAY
QUICK REMINDER
BUSINESS PREP
Historical American Holiday
Mar 8 is International
Women’s Day – run a
campaign showing how
important they are to you!
Review current trends and
tips for optimizing
eCommerce product pages.
24
25
26
27
QUICK REMINDER
MARDI GRAS
ASH WEDNESDAY
BUSINESS PREP
St. Patrick’s Day is around
the corner – make sure to
offer some fun themed
promotions!
Big for celebrations in the
US and across the world!
Observed in multiple
countries around the world
Update your return policies
– those that favor shoppers
tend to get more sales!
28
9
15
PROMOTE NOW
17
Biggest sporting event in
America and American
Holiday
FOCUS NOW
12
2
US SUPERBOWL and
GROUNDHOG DAY
16
22
23
DEFENDER OF THE
FATHERLAND DAY
Russian Holiday
29
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MARCH 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
FRIDAY
SATURDAY
SUNDAY
1
CLEAN UP AUSTRALIA
DAY
Celebrated by the Aussies!
2
FIRST AUSSIE LABOR DAY
3
4
5
6
7
PROMOTE NOW
Celebrated by those in
Western Australia
St. Patrick’s Day is around
the corner. Launch your
events!
8
DAYLIGHT SAVINGS TIME
Spring forward 1 hour
INTERNATIONAL
WOMEN’S DAY
Honoring the women
across the world
9
10
SECOND AUSSIE LABOR
DAY
Observed in TAZ and VIC,
Australia
16
11
12
PROMOTE NOW
Push last minute offers on
everything that’s green and
push special discounts!
Spring Sales are a huge part
of the economy – prep your
sales for spring break!
Get it – 3.14, Pi, π??
Mother featured products –
jewelry, perfume, clothing,
candy, and more!
17
18
19
BUSINESS PREP
Easter is around the corner
– prep your banners, email
blasts and more. Try to
include an “Easter Egg”
discount!
A global event!
Everyone loves free stuff –
look in to how you can
incorporate free shipping or
items for your customers
24
31
15
PI DAY
ST. PATRICK’S DAY
30
14
QUICK REMINDER
QUICK REMINDER
23
13
PROMOTE NOW
25
20
SPRING TIME/
INTERNATIONAL DAY OF
HAPPINESS
C’mon be happy!
26
27
BUSINESS PREP
PROMOTE NOW
BUSINESS PREP
Invest in professional
product images – use it to
generate eCommerce
conversations
Easter ads should be live!
Customers don’t purchase
from websites they
consider unattractive –
make sure to update yours
to be modern!
21
22
BUSINESS PREP
UK MOTHER’S DAY
Influencer Marketing drives
sales – nearly 60% of
businesses now make this a
part of their marketing
budget
A mother’s love is timeless
– show yours some love
too!
28
29
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
APRIL 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
1
6
2
SATURDAY
3
4
5
FOCUS NOW
PALM SUNDAY
Let’s have fun!
Japanese students will soon
be returning to school – up
your marketing efforts
toward them!
A moveable feast day
7
8
9
10
11
12
BUSINESS PREP
PROMOTE NOW
GOOD FRIDAY
PASSOVER
EASTER SUNDAY
Optimize your eCommerce
platforms & learn to sell on
Amazon, Facebook &
Instagram.
Remind customers to join
your email marketing for
updates and discounts on
your Easter promotions
A religious holiday
Jewish holiday lasting until
the 27th
Observed in multiple
countries around the world
13
14
15
16
BUSINESS PREP
PROMOTE NOW
Are your marketing efforts
competitive? Call us to
make sure you’re ahead of
the curve.
Evaluate your Q1 Sales –
make adjustments for
upcoming forecasts if
necessary.
Push your Easter
promotions now – offer
expedited shipping if
possible.
21
22
17
18
23
24
25
QUICK REMINDER
RAMADAN BEGINS
ARBOR DAY
ANZAC DAY
Continue learning!
Mother’s Day is around the
corner – start prepping
your promotions and
materials.
Let’s have fun!
Observed in the USA
Celebrated in Australia
28
29
19
ORTHODOX EASTER DAY
A religious holiday
JAPAN SCHOOL START
27
SUNDAY
APRIL FOOLS DAY
BUSINESS PREP
20
FRIDAY
26
30
GOLDEN WEEK
A week long celebration in
Japan (and UK!)
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
MAY 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
FRIDAY
SATURDAY
1
4
5
6
SUNDAY
2
3
LABOR DAY
FOCUS NOW
For Russians
Australia celebrates
Mayhem Day – slash prices
in half to rake in the profits
7
8
9
10
FOCUS NOW
BUSINESS PREP
VICTORY DAY
MOTHER’S DAY
Restock after spring break
activities, analyze sales
trends and adjust pricing
Research PPC and gear up
for Memorial Day shopping
to stay ahead of the trend
Celebrated in Russia
US, Japan, China, and UK all
celebrate this day
11
12
13
14
16
17
22
23
24
29
30
BUSINESS PREP
BUSINESS PREP
SPRING BREAK UK
How are your retargeting
efforts shaping up? How do
you identify and engage
with target audiences?
Invest in reputation
management – what past
customers say about you
influences future customers
Don’t neglect your current
customers – they’re more
likely to come back and
purchase more if they have
a good experience
Spring Break for UK
students
19
20
18
21
FOCUS NOW
MAYHEM DAY
FOCUS NOW
Pump up targeting to US
and UK shoppers for
holiday events – slash 15 to
25% and highlight your
products
Celebrations in Australia
Push big ticket items to US
customers who are looking
to save extra on Memorial
Day
25
15
BUSINESS PREP
26
27
28
31
MEMORIAL DAY
QUICK REMINDER
QUICK REMINDER
PENTECOST
Memorial Day = USA
Best Friend’s Day is around
the corner along with
Father’s Day – piece your
plans together
Summer Sales Slump is real
– stay ahead of the game
by analyzing last year’s
sales
Religious Holiday
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
JUNE 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
1
2
WESTERN AUSTRALIA
DAY
Country founding holiday
8
FRIDAY
3
4
5
6
7
MOTHER’S DAY
Father’s Day is coming fast
– up your marketing for
tech, watches, auto,
cologne, and more!
France celebration to all
their mothers
9
10
11
12
QUICK REMINDER
NATIONAL DAY
Aussies start planning their
winter break events on the
21st, prep your materials to
market toward them
Amazon Prime Day is on
July 6th. Are you ready?
For Russians
16
SUNDAY
FOCUS NOW
FOCUS NOW
15
SATURDAY
17
18
13
19
14
20
21
FOCUS NOW
SUMMER SOLSTICE
FATHER’S DAY
Launch your Summer
Campaigns! Bright colors,
hot buzz words, beach
themes for days
For Northern Hemisphere –
EU countries have special
events.
Celebrated worldwide
22
23
JD SHOPPING DAY
Shop with China!
24
25
DRAGON BOAT FESTIVAL
Festival popular in UK and
China
29
26
QUICK REMINDER
Jul 4 is next week – prep
your Independence Day
deals now and get ready
to launch!
27
28
QUEENSLAND DAY
Country founding holiday
30
FOCUS NOW
Amazon Prime is next week
– make sure your analytics
are matching against
Amazon best practice
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
JULY 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
FRIDAY
1
6
3
4
5
10
11
12
17
18
19
24
25
26
FOCUS NOW
QUICK REMINDER
INDEPENDENCE DAY
Join the celebration!
2 Days to Independence
Day – everything red,
white, and blue should be
on special!
Sales will likely be slow this
weekend – travel will be a
big thing for most people
taking getaways
Fireworks across the USA!
7
8
9
15
16
FOCUS NOW
Amazon Prime Day – start
fulfilling those orders!
July celebrates many
Independence Day events
across the world – use
geotargeting to hit key
customers!
14
BUSINESS PREP
BASTILLE DAY
BUSINESS PREP
Did you hit your Q2
numbers? Do you need to
adjust forecasting to
achieve your goals for Q3
and Q4?
French Holiday
Do a website check to
ensure backlinks work,
products are updated,
themes are refreshed.
20
21
22
23
FOCUS NOW
BUSINESS PREP
FOCUS NOW
Finalize PPC campaigns and
adjust your analytics
Refresh your social media
practices – create hashtags,
review engagement, adjust
content.
Start pushing FREE shipping
on orders placed before
end of month to boost your
numbers!
27
28
SUNDAY
CANADA DAY
FOCUS NOW
13
2
SATURDAY
29
30
31
QUICK REMINDER
NATIONAL TREE DAY
American students will be
headed back to school next
month – plan out your
specials and promotions
In Australia
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
AUGUST 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
FRIDAY
SATURDAY
1
SUNDAY
2
1
2
7
8
9
14
15
16
21
22
BUSINESS PREP
Now is the time to update
your website for mobile
enhancements.
3
4
5
6
FOCUS NOW
BUSINESS PREP
BUSINESS PREP
Back to school shopping is
going to start soon. Make
sure your products are
updated and refreshed.
Ecommerce can slow in
August – now is the perfect
time to revisit analytics and
strategy.
Millennials do most of their
shopping online – if they
are not a key part of your
analytics, figure out how to
target them
10
11
12
13
QUICK REMINDER
FOCUS NOW
Chinese Valentine’s is 2
weeks away – remember
what you did in Feb and
work your magic again!
Push Summer sales by using
“24 hour only” discount or
“waived shipping” for the
weekend
17
18
US BACK TO SCHOOL
19
ISLAMIC NEW YEAR
Time to celebrate!
For the next 3 weeks
various schools will start to
bring students back.
24
25
CHINESE VALENTINE’S
DAY
A day of love on the other
side of the world!
26
20
23
QUICK REMINDER
QUICK REMINDER
American Labor Day is in a
few weeks – start
organizing your campaigns
now
Australia celebrates
Father’s Day in 2 weeks!
27
28
29
BUSINESS PREP
TOUR DE FRANCE
Invest in Email Marketing –
grow your interactions with
customers and how you
interact with them
Popular sporting event
30
31
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
SEPTEMBER 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
1
FRIDAY
2
3
SATURDAY
SUNDAY
4
5
6
FATHER’S DAY
Celebrated down in
Australia.
7
LABOR DAY
Celebrated in USA
8
US RETURN TO SCHOOL
Last scheduled first day
of school in USA.
9
11
BUSINESS PREP
The finals for this sporting
event.
Social Media Marketing is a
huge part of business
exposure – make sure your
presence is strong!
15
14
10
US OPEN FINALS
16
17
12
18
13
19
20
FOCUS NOW
FOCUS NOW
QUICK REMINDER
ROSH HASHANA
Just because everyone is
now back in school doesn’t
mean that it’s the end of
your promo season, keep
going!
Many other countries
celebrate their
independence days –
celebrate with them!
Health is a major focus for
Q4 – make sure to hit key
viewers looking to make
healthy decisions
A Jewish New Year holiday.
21
FOCUS NOW
22
23
FIRST DAY OF FALL
Fine tune colors on your
campaigns to match the
upcoming fall season
28
29
24
25
26
27
FOCUS NOW
BUSINESS PREP
YOM KIPPUR
Jewish New Year is next
week – launch your
campaigns now to secure
new clients!
Re-engage past customers
and keep them coming
back. Bulk up email
marketing and return
shopper promos.
A Jewish Holiday
30
QUICK REMINDER
BUSINESS PREP
Halloween is right around
the corner – tighten up
your inventory and prep for
massive promotions!
Q4 is around the corner
and a huge emphasis on
online shopping – make
sure your reviews are top
notch and positive!
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
OCTOBER 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
FRIDAY
1
5
6
A major event for China.
Balance out your Q3 sales
and adjust your forecasting
for Q4 to ensure you hit
your sales growth and
goals!
7
8
9
15
16
FOCUS NOW
Celebrated in Australian
territories
Make sure all your
strategies align and fit in a
funnel. Everything should
flow together and match
your growth plan.
Columbus Day is a perfect
way to unload summer
inventory – make a promo
for this!
Celebrated in USA / Major
celebration in Japan
13
14
11
17
18
QUICK REMINDER
QUICK REMINDER
Prep and push Halloween
sales materials
6 Weeks until Peak Holiday
Season – Update and plan
accordingly to maximize
sales
Plan for China’s Singles Day
20
21
22
FOCUS NOW
FOCUS NOW
Expand Halloween
targeting in UK for
additional sales
Holidays are nearly here –
target early shoppers and
offer discounts for
purchasing in advance
27
28
29
23
4
10
FOCUS NOW
19
26
3
BUSINESS PREP
BUSINESS PREP
12
2
SUNDAY
MID AUTUMN FESTIVAL
LABOR DAY
COLUMBUS DAY/
HEALTH SPORTS DAY
SATURDAY
24
NATIONAL KANGAROO
AWARENESS DAY
25
Observed in Australia for
their Roos
30
31
FOCUS NOW
BUSINESS PREP
FOCUS NOW
HALLOWEEN
Target last minute
Halloween shoppers and
clear out your inventory
China is set to outpace US
commerce again in 2020,
make sure they are part of
your marketing strategy
and analysis
Diwali festival of lights is a
huge event – target Indian
customers and show them
your promos
Bring out your costumes
and celebrate!
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
NOVEMBER 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
FRIDAY
SATURDAY
SUNDAY
1
ALL SAINTS DAY
Religious Holiday
2
3
4
5
6
7
8
14
15
20
21
22
27
28
SMALL BUSINESS
SATURDAY
Customers support their
local business owners!
FOCUS NOW
CULTURE DAY
FOCUS NOW
FOCUS NOW
FOCUS NOW
Optimize campaigns for
Single’s Day – consider
adding WeChat to your
eCommerce channels
A celebration in Japan.
Start your holiday
campaigns now – over 35%
of shoppers start before
Thanksgiving!
Manage customer
expectations – ensure
fulfillment and plan
accordingly
Consider promoting green
items for Labor
Thanksgiving Day – they
promote peace and
environmental awareness
9
10
QUICK REMINDER
Christmas and New Years
will be a major shopping
focus for all consumers –
make sure to optimize to all
viewers
16
17
11
VETERAN’S DAY/
SINGLES DAY
Observed in the USA/
Celebrated in China.
12
BUSINESS PREP
DIWALI
Stock up – intensive push
and marketing for holiday
season is at hand and you
don’t want to sell out
Explore the abandoned
shopping cart and where
they dropped off in the
process
Indians Hindu Festival of
Lights.
18
19
FOCUS NOW
FOCUS NOW
FOCUS NOW
Prep for Small Business
Saturday promotions and
offers
Release sales to UK
customers in advance for
Boxing Day
Prep for Cyber Monday
promotions and reach out
for sale items
23
LABOR
THXGIVING
DAY
CYBER
Celebrated in
MONDAY
Japan
Global Event
24
13
FOCUS NOW
25
26
THANKSGIVING
BLACK FRIDAY
Observed in USA
Big push for in store and
online shopping!
29
MOTHER’S DAY
Celebrated in Russia
30
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
DECEMBER 2020
MONDAY
THURSDAY
WEDNESDAY
TUESDAY
1
2
FRIDAY
SATURDAY
3
SUNDAY
4
5
6
FOCUS NOW
FOCUS NOW
BUSINESS PREP
Consider extending Cyber
Monday deals to capture
additional customers
Retarget customers who
have abandoned their
shopping carts and offer
additional promos on those
items
Final evaluation for your
top-down marketing
approach and ensure you
maximize your sales
7
8
14
GREEN MONDAY / FREE
SHIPPING DAY
9
15
Observed in the US / Many
merchants worldwide will
offer this – you should
too
21
10
11
FOCUS NOW
QUICK REMINDER
Boost your email marketing
efforts by 50% to keep your
company top of mind for
holiday sales
Customers are willing to
spend more if they get free
S&H or Return – consider
adding these to your policy
16
17
18
12
13
19
20
FOCUS NOW
FOCUS NOW
FOCUS NOW
Remind customers to
purchase now to ensure
their items are delivered on
time
Promote a variety of
products to showcase gift
ideas for a variety of
customers
Email customers and place
banners on website: last
chance for expedited
shipping before Christmas
22
23
24
25
26
WINTER SOLSTICE
CHRISTMAS
BOXING DAY
Observed in the Northern
Hemisphere
A religious holiday
Canada, UK, and Australia
all take part.
28
29
30
QUICK REMINDER
FOCUS NOW
BUSINESS PREP
Brace for returns! Now
through New Years
customers will want to
return/exchange unwanted
gifts
Get ready to provide
discounts – clear your
inventory and make sure
you hit your sales goals!
Get ready to balance out
your year and begin
planning for 2020
27
31
NEW YEAR’S EVE
Call or Text! (720) 772-8297 | info@clictadigital.com | clictadigital.com
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