Som Kids Shop Company
Som Kids Shop Company
Som kids Shop Company, Mogadishu-Somalia,
Contact us; tell: (0617071544)/ (0616007044)/ (0619959537)
Gmail: somkids4u@gmail.com/
or
somkidsco44@gmail.com
somkids557@gmail.com
Company profile:
Company Name
Som kids shop co
Type of the company
Private limited co.
Established date:
January by four partners.
Main service area
Somalia –Mogadishu
Contact Top three managers of company as a detail:
1) Layla A/rahiim
maane
2) maryama ahmed
hussein
3) Muuse maxamed
maxamuud
4) Abdimahad ali abdule
0617071544
0616007044
0619959537
0616068000
or
Som Kids Shop Company
Table Contents
Company Profile ........................................................................................................................................... 5
A). vision and mission Statement ......................................................................................................... 5
VISION ......................................................................................................................................................... 5
MISSION ...................................................................................................................................................... 5
B). Goals and objectives ............................................................................................................................... 5
Goals ..................................................................................................................................................... 5
Objectives ............................................................................................................................................. 5
Company Founding ....................................................................................................................................... 6
Business Strategy .......................................................................................................................................... 6
SWOT Analysis .................................................................................................................................... 6
Strengths ............................................................................................................................................... 7
Weakness: ............................................................................................................................................. 7
Opportunity: .......................................................................................................................................... 7
Threat: ................................................................................................................................................... 8
Competitive strategic .................................................................................................................................... 8
Competitor’s analysis.................................................................................................................................... 8
Industry profile and overview ....................................................................................................................... 9
Stage of growth ............................................................................................................................................. 9
Market strategy ............................................................................................................................................. 9
2.1 Segmentation Targeting and Positioning ............................................................................................ 9
Market Segmentation .................................................................................................................................... 9
Market Targeting ........................................................................................................................................ 10
Positioning statement .................................................................................................................................. 10
Company’s product ..................................................................................................................................... 10
Advertising and promotion ......................................................................................................................... 13
Media costs ................................................................................................................................................. 13
Frequency of usage ..................................................................................................................................... 13
Key owners resume ..................................................................................................................................... 13
Key managers and employees ..................................................................................................................... 14
Som Kids Shop Company
Their backgrounds ...................................................................................................................................... 14
Experience, skills, and know-how they bring to the company ................................................................... 14
Plan of Operation ........................................................................................................................................ 15
a)
Form of ownership .......................................................................................................................... 15
b)
Organizational Chart ....................................................................................................................... 16
Financial Forecasts...................................................................................................................................... 17
Projected Income statement .................................................................................................................... 17
Projected Balance sheet .......................................................................................................................... 18
Projected Cash flow statement .................................................................................................................... 19
Investment request and proposal ................................................................................................................. 20
Som Kids Shop Company
Company Profile
Our company’s profile consists of the following points Such as vision, mission, goals and
objectives of the company.
A). vision and mission Statement
VISION
To be distinguished kid-wear retailer and the leading for the quality kids product
MISSION
We are an environmentally and socially conscious grower, retailer, and marketer of Kids wear
and continuallyoffer value added products to our customers.
B). Goals and objectives
Som Kids Shop’s overall goals and objectives are in the following points
Goals
Establish a solid reputation
Develop a kids store environment and decoration which will attract parents to bring the
kids in the store and shop with comfort
Become a profitable business with expansion potential
Objectives

Establish a unique Kids Shop retail business in Mogadishu, Somalia

Find customers and keep them coming back.

Offer excellent products to low price

Make products according to the needs of the customer.
Som Kids Shop Company

Achieve the largest market share in the country

Acquire products at cheap price from the providers

Achieve a profit margin of 50 percent

provide excellent value to our customers, and a fair return to the Co-owners
Company Founding
Somali kids shop is retail store for kids wear with good quality and latest trends, we present an
extensive range of kids wear that are made from different cotton silk wool, fabric and others.
Som Kids Shop was established in January ,2021. The founder of this company is four person,
and they are Layla A/rahiim maane, maryama ahmed hussein, Muuse maxamed maxamuud
Abdimahad ali abdulle. It operates in Banadir region, and it’s headquarter office is MAKAH AL
MUKARAMAH road.
Business Strategy
SWOT Analysis
Som Kids Shop Company
SWOT analysis is about the strengths, weakness, opportunity, and threats which effect the
performance of our firm, strengths and opportunity are internal examination inside our company
that effect the performance of our company positively, whereas weakness and threats are external
things that are going on outside our company, thateffects us negatively.
Strengths
 good marketing strategic

Discounts are available for bundle buying.

Expertise in getting new products to the market quickly

Expertise in providing good customer service

High-quality product

Skilled labor force and strong management team
Weakness:
o New in business as compare to competitors
o Huge capital required to start business as credit is not easily available from
supplier in start
o to establish brand name requires lot of advertising
o Aggressive expectations for initial sales
Opportunity:
 Girls’ wear demand is huge so adding value in this category will be the great advantage
 High birth rate since past years is another opportunity for kids wear section
 Animated movies increased the demands and popularity of printed shirts for kids
Som Kids Shop Company
 Look to expanding into new markets in the future.
 Look to expanding into new markets in the future.
 increasing technology and government deregulation
 Growing online shopping company
Threat:
 Competition is high

People are more conscious for pricing

Potential obstacles which comes from the kids product importers.

New kid shops that may or may not open in the future
Competitive strategic
Som Kids Shop Company uses Focus differentiation strategy, stylish clothes that will attract
parent’s attention, also we pay extra customer services which is our competitors can not give,
and the additional service that we will offer to our customers includes on time delivery
likebringing their goods on time,warranty, and good packages.
Competitor’s analysis
Som kids shop is a company will going to cover what children’s need and want to service in
Somalia with in that in Somalia there is no pure competition who provide this service as a special
may be there is some companies who provide some service and we different for that and in
Somali there is no wide company who works like our company so with in that our company will
have monopoly market and there is no company who works like who we going to work.
Som Kids Shop Company
Industry profile and overview
Som kids Shop Company is who provide service and the company established in March, 2019
and this company provide service who is focus in children and which cover what they need .
Stage of growth
Som Kids Shop Company is a start-up business in the stage of growth it was founded in this year
and we hope that our company makes more development both near future and long-term future.
Market strategy
2.1 Segmentation Targeting and Positioning
Market Segmentation
Our market segmentation is to get our customer high quality products so that we want to serve
our customers according to location based in the regions of Somalia and demographic
segmentation which is to offer women, kids, and men products

Awdal (Borama)

Bakool (Bakool)

Banadir (Mogadishu)

Bari (Bosaso)

Bay (Baidoa)

Galgaduud (Dhusamareb)
Som Kids Shop Company

Gedo (Garbahaarreey)

Hiiraan (Beledweyn)

Lower Juba (Kismayo)

Lower Shabelle (Jowhar)

Middle Juba (Bu'ale)

Middle Shebelle (Afgooye)

Mudug (Galkayo)

Nugal (Garowe)

Sanaag (Erigavo)

Sool (Las Anod)

Togdheer (Burao)

Woqooyi Galbeed (Hargeisa)
Market Targeting
After segmented,we targeted geographically 1.) Banadir (Mogadishu) 2) Lower
Shabelle (Jowhar) and 3) Middle Shebelle (Afgooye) and demographically we target kids
market and its niche market thuswe are going to provide full quality products in order to
attract our target customers.
Positioning statement
“For young parents, Som Kids Shop Company is what makes your kids super kids, the best
delivers on the best kid products because Som Kids Shop Company, and only Som Kids Shop
Company is where your kids gets satisfied.”
Company’s product
Som Kids Shop will offer the following Kid-oriented products at every child’s age and size:

Jackets.

Sweaters.
Som Kids Shop Company

Shoes.

Shirts.

Shorts.

Hats.

Pants.

Bags.

T-shirts.

Dresses and skirts.
Som Kids Shop Company
Som Kids Shop Company
Advertising and promotion
In order to meet the desires of the consumers and to fulfill their needs, Som Kids Shop Company
must use a well-organized distribution channel.
The main objective of our Advertising massage is to create awareness about our Company’s
offerings, so to inform our target customers, we would use media such as radios like Kulmiye
radio as it has many listeners so we can notice many customers. Television; Universal TV since
it has many viewers.
Media costs
Som Kids Shop Company pays $100 and $150 as advertising expense for radio Kulmiye and
Universal TV respectively per month, and if we calculate it as yearly it would become $3,000
which is $250 times 12 month of the year.
Frequency of usage
Regularity of the advertising of the Universal TV is, it will repeat two times a day before News,
during children shows. And Kulmiye radio will broadcast three times a day, so the total releasing
of advertisement for Som Kids Shop Company would reach their customers wherever they are.
Key owners resume
Our business will be retail sales of kids wear and associated products, Owned by four persons
who are Layla A/rahiim maane will hold 51 percent ownership, and will hold Abdimahad ali
abdulle 21 percent ownership. And Muuse maxamed maxamuud 15 percent lastly maryama
ahmed hussein hold 13 percent of ownership.
Som Kids Shop Company
Key managers and employees
Som Kids Shop Company’s employees and employers has strong commitment toward their
business and they have complementary skills and abilities and everybody knows their duties and
responsibility in order to reach the goal of their company
Now the over-all employees of the company are 10 person including top manager middle level
and lower level managers .our employees are fulltime as a whole they work eight hours per day
and also there are 4 managers of the company includes the four partners of the company and they
work together from the highest top managers up to lower level of management.
Their backgrounds
The background of our employees are educated people, the top manager of our company is Miss
Layla A/rahiim maane
and she holds a degree of Islamic banking supply from Hourmud
University and her high school certificate is from Imamu-shaafici School. The deputy finance of
our company is ……….... The operating manager of our company is …………… The chief
cashier ……………………..
everyone who includes the middle manages has master or
bachelor which is related to their jobs and lower level of the management anyone of the lower
level are batch level of Business management or other fields which related their jobs .So our
company is professional company.
Experience, skills, and know-how they bring to the company
If we are Som Kids Shop Company our employees are well qualified people. Our top managers
has more than 3 years of working experience and also middle managers have 1 to 2 of working
experience and lower levels have 0 to 1 of working experienced. Our employees they have
Som Kids Shop Company
different skills and they lead to our company good performance, customer satisfaction and
loyalty.
The top manager of Som Kids Shop Company, Layla A/rahiim maane is a conceptualize
manager who can solve problems which our company can face and she has the ability to
coordinate the company’s human capital.
……………..is someone who is good at many jobs such as research and development, marketing
and she has a negotiation skills when it comes to purchasing sector.
The deputy finance of our company ………….has financial management of the company and she
always attempts to prevent employee theft and she is so good when it comes to auditing. The
chief cashier………………….
Also there are managers who are good at many jobs such as customer relationship
managementand many other jobs and they have different skills which leads to our company good
performance.
Plan of Operation
a) Form of ownership
The form of ownership of Som Kids Shop Company is partnership specially general
partnership, the driver behind this form of ownership is its Easy to establish when it is
compared to the corporation companies and the second reason is we would get a
complementary skills from partners and lastly we would get a larger pool of capital.
Som Kids Shop Company
b) Organizational Chart
The organization chart is an illustration presenting graphically the relation of one official to
another. Som Kids Shop Company’s organizational chart is a Hierarchical form which begins
from the top manager to the lower level managers or from top to bottom level departments.
Cheif Executive
Officer
Finance
Manager
Accounting
supervisor
Marketing
Manager
Auditor
purchising
manager
sales Manager
Som Kids Shop Company
Financial Forecasts
Projected Income statement
Som Kids Shop Company
Income Statement
for the Year Ended 31st December 2020
Total Revenue
$80,000
Cost of Goods Sold
($20,000)
Gross Profit
$60,000
Operating Expenses
Salaries
$10,000
Rent
$10,000
Utilities
$ 5,000
Depreciation
$ 5,000
Total Operating Expenses
($ 30,000)
Operating Profit (EBIT)
$30,000
Interest Expense
($ 5,000)
Earnings before tax (EBT)
$25,000
Taxes
Net Income
($10,000)
$15,000
Som Kids Shop Company
Projected Balance sheet
Som Kids Shop Company
Balance Sheet
for the Year Ended 31st December 2020
assets
Cash
Accounts Receivable
$15,000
8,000
Inventory
20,000
Supplies
4,000
Land
120,000
Buildings
36,000
Equipment
5,400
Total assets
$208,400
Liabilities & owner’s equity
Liabilities
Accounts payable
Notes Payable
Total liabilities
$25,000
75,200
Som Kids Shop Company
$100,200
owner's equity
Som kids Shop Company's equity
$108,200
Total Liabilities & owner’s equity
$208,400
Projected Cash flow statement
Som Kids Shop Company
Cash Flow Statement
for the Year Ended 31st December 2020
Cash Flows from Operating Activities:
Operating Income (EBIT)
Depreciation Expense
$15,000
0
Increase in Accounts Receivable
-8,000
Decrease in Accounts Payable
−2,300
Net Cash Flow from Operating
$4,700
Activities
Cash Flows from Investing Activities:
purchase of Equipment
($5,400)
purchase of Land
-120,000
purchase of building
-36,000
Som Kids Shop Company
Net Cash Flow from Investing
-161,400
Activities
Cash Flows from Financing Activities:
Payment of Notes Payable
Net Cash Flow from Financing
Activities
Net Change in Cash
Beginning Cash Balance
Ending Cash Balance
-43,000
-43,000
($204,400
)
15,000
($189,400
)
Investment request and proposal
If we are som kids Shop Company we request additional amount to expend our company and
also to do our objective we requested $400,000 this amount we want to cover many things
include to purchase new equipment and also to open another branch and this amount requested
by our top management of the company and this amount helps us a lot of things if we got our
request we are going to do above the activities and the other activities we are going to do include
to opening another office.
Som Kids Shop Company