Ch. 1.1 (Choose 8)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Define each element of CUEGIS.
What is CUEGIS used for?
What is a business?
Discuss:
a. Inputs (4 factors of production)
b. Outputs
c. Consumer goods
d. Consumer services
e. Capital goods
Explain:
a. Marketing
b. Finance
c. HR Management
d. Operations Management
Identify and explain the main sectors of business. Give definitions and real-life examples.
Evaluate industrialization.
Why would you start your own business?
What is the role of the entrepreneur?
Entrepreneurs have:
Analyze the impact on business activity of changes in economic structure.
Explain how different groups utilize the business plan.
Ch. 1.2 (Choose 12)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Analyze the distinction between the public and private sector.
What are the advantages of a business operating in the public sector?
Explain the different types of economies.
What is privatization?
What is a public corporation?
Compare and contrast the advantages and disadvantages of a public corporation.
What is a sole trader?
Compare and contrast the advantages and disadvantages of a sole trader.
What is a partnership?
Compare and contrast the advantages and disadvantages of a partnership.
Compare and contrast public limited and private limited companies.
Discuss the advantages and disadvantages of a public limited company.
Discuss the advantages and disadvantages of a private limited company.
Evaluate the main features of the following types of for-profit social enterprises: cooperatives,
microfinance providers, public-private partnerships (PPP).
15. Discuss the 3 main types of PPP.
16. Discuss non-profits.
Ch. 1.3 (Choose 6)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
What is a mission statement?
What is a vision statement?
What is a corporate aim?
Discuss the different levels of the Hierarchy of Objectives Figure 1.3.1
What is ‘SMART’? Define the elements and state the purpose.
What is profit maximization?
How do you evaluate ethical objectives?
What is corporate social responsibility?
What is a stakeholder?
What is a SWOT analysis? Define the elements and state the purpose.
What is an Ansoff Matrix? Define 4 elements and state the purpose of each.
Ch. 1.4 (Complete ALL)
1. Who are stakeholders?
2. Who are they? Define all internal/external.
Ch. 1.5 (Complete ALL)
1.
2.
3.
4.
5.
6.
What is a STEEPLE analysis? Define all elements and state the purpose.
What is GDP?
What is the business cycle?
What is business ethics?
What is a competitive advantage?
What is outsourcing?
Ch. 1.6 (Choose 8)
1.
2.
3.
4.
5.
6.
7.
8.
9.
Define economies of scale.
Define diseconomies of scale.
What are the benefits of economies of scale?
Discuss the different types of internal economies of scale. All 7 of them.
Discuss external economies of scale.
Discuss internal/external diseconomies of scale.
Discuss organic growth.
Why do other business owners and directors of companies seek growth?
Define:
a. Merger
b. Joint venture
c. Strategic alliance
d. Takeover
e. Franchise
i. Royalty
10. What are advantages/disadvantages of franchising for the franchisee?
11. What is globalization?
12. Why become a multinational? Advantages/disadvantages?
Ch. 1.7 (Choose 6)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Explain the 4 basic elements of a project.
What is a fishbone diagram?
What are the 6Ms?
Create a sample fishbone diagram with a problem and all 6Ms represented.
What is a Lewin’s Force Field Analysis?
Create a sample Force Field Analysis with a problem with 4 forces of change and 4 forces against
change (each needs a rating).
What is a decision tree?
Review the decision tree on slides 25-28 in Chapter 1.7.
What is a Gantt chart?
Review the Gantt chart on slides 36, 40-42 in Chapter 1.7.
Ch. 4.1 (Choose 8)
1. What is marketing?
2. List and describe the management function of marketing
3. Define the 5 different market characteristics.
a. Market size
b. Market growth
c. Competitors and easy of entry
d. Differentiated or homogeneous products
e. Segmentation
4. Compare and contrast goods and services.
5. What is perceived value?
6. Compare and contrast the different marketing approaches.
7. Evaluate the 2 different marketing approaches.
8. What is social marketing?
9. What are the implications of the social marketing concept?
10. Differentiate between commercial and social marketing.
11. What is the market share formula?
12. What are the benefits to having the highest market share?
13. Discuss the marketing objectives (for-profit and non-profit organizations).
Ch. 4.2 (Choose 7)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
What are the main elements of a marketing plan?
What is a marketing mix?
Differentiate between market segments and target markets.
What is market segmentation?
Identify the 3 different consumer groups (geographic, demographic, psychographic differences).
Differentiate between mass marketing and niche marketing.
What is product positioning?
Create a Product Positioning Map for a company of your choice.
How can a product-positioning analysis be used?
What are unique selling points? Provide examples.