PROFESSIONAL PETROLEUM
DATA MANAGEMENT ASSOCIATION
Why is Professional
Petroleum Data
Management Important?
We’ve been drilling wells for a long time, and
we’re making money, right?
So we must be doing something right!
LIFE CYCLE MANAGEMENT
Acquire
Land Rights
Identify
Opportunity
Well Planning
Form Partnerships
Interpretation
Drilling and
Completion
Ephemeral
Exploration
Persistent
Data
Information
Knowledge
Facility
Management
Well Management
Seismic
Exploration
Production
Tracking
Decommission
/ Relinquish
DATA’S ASSET VALUE AND LIFE CYCLE
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Planning
Operations
Administration
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Value
4
3
2
1
0
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Time
PROFESSIONAL PETROLEUM
DATA MANAGEMENT ASSOCIATION
Education & Certification
Qualifications
Professionalism
Career Paths
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WHY EDUCATION AND CERTIFICATION?
• Drive consistency in practice
- How should we…?
- When should we …?
- Why should we …?
• Resource pool
- Teach employees
- Access skilled contractors
- Better software products
- Consistent data products
• Career planning
- Attract
- Advance
- Retain
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STUDENTS
Current practitioners (Tried and True)
Career paths
Consultant qualification
Proof of Skill
Candidate qualifications
Young people (new blood)
Employee retention
Hire the best available
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Copyright 2010, PPDM Association. All Rights Reserved
THE PATH
• PPDM training (Current)
- PPDM Data model
- What is a Well
- Data Management, MDM …
• Petroleum Education Task Force
- DACUM process for full programme
- Define certification streams
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DESIGN A CURRICULUM (DACUM)
A job analysis tool
•
A method to identifying the knowledge, skills, tools and
attitudes required in a particular job
•
A first step in curriculum development or assessment
Ref. Marilyn Welsh,
Egenuity Inc.
1. Define job title or occupation areas
WHO? A specific occupation title
WHAT? A main verb that describes observable
performance
HOW? Some methods and techniques
WHY? A statement of purpose
Ref. Marilyn Welsh,
Egenuity Inc.
2. ESTABLISH DUTIES
A
Analyze
enterprise
business
context (trends
and business
strategy)
B
Oversee, direct
or consult E&P
software
implementation
s and
modification
activities
Identify general areas of competence
for each role/job title (5-10 duties)
Duties:
• include two or more distinct tasks
• result in product, service or decision
• have definite beginning and end
point
• can be performed over short period
of time
• can be performed independently of
other work
3. TASKS ASSOCIATED WITH EACH DUTY
A
Analyze
enterprise
business
context
(trends and
business
strategy)
A1
B
Oversee,
direct or
consult E&P
software
implementati
ons and
modification
activities
B1
Guide
projects or
high impact
work activities
A2
A3
A4
•
•
•
•
•
B2
B3
Advise on
shared
technology
solutions that
span multiple
business
areas
•
•
•
are the smallest units of job activity with
a meaningful outcome
represent assignable units of work
result in product, service or decision
can usually be observed/measured
have a definite beginning and ending
point
B4 performed over a short period of
can be
time
can be performed independent of other
work
consist of two or more steps
4. CLUSTER CONTENT
Identify common themes and shared content across
streams (clusters).
Follow these patterns to sketch out programme path for
each stream
Determine number courses/modules = certificate
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5. BUILD PROGRAMME MAP
Break it down further
List learning outcomes cluster them into
groupings (4-10 per cluster)
Draft action outcome statement for each cluster
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Copyright 2010, PPDM Association. All Rights Reserved
6. BUILD PROGRAMME MAP
Courses or modules
Break clusters into modules that students must
progress through to complete a certification path
Identify prerequisites – what must the student
be able to do/know before entering this
course?
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Copyright 2010, PPDM Association. All Rights Reserved
7. COURSE DEVELOPMENT
Subject Matter Experts
Learning Development (Instructional Designers)
• Content and context learning
• Illustrations
• Video
• Exercises
• Testing
• Web based, classroom …
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Copyright 2010, PPDM Association. All Rights Reserved
PROFESSIONAL PETROLEUM
DATA MANAGEMENT ASSOCIATION
Any Questions?
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Copyright 2010, PPDM
Association. All Rights
Reserved