TECHNOLOGY oppotrunıtıes - More accessible internet -New& improved chrome and app extensions -Amplified internet infrastucture Strong algorithims of recommendation in order to give more individual experience TECHNOLOGY THREATS -New platforms such as Amazon Prime Video -Intense competition ECONOMY OPPORTUNITIES -Rise in subscriptions due to lock-down -Promising economical growth rate ECONOMıc THREATS - Exchange rates - Personal ans third party cost - Rise in expediture legal opportunıtıes and threats -User privacy -Protection of User Data -Damage to brand’s reputation -In 2016 Netflix suffered a costly PR misstep over a consumer lawsuit. *Raising subscription prices *Confusing customer contracts -Copyright and copyright access from other countries -With getting into international markets, they face with new legal restrictions. *Licensing, streaming, taxes, and privacy (can cost a lot) *Restrictions and regulations on the content Political Opportunities and Threads -Streaming services company = tech company *Government Scrutiny *Data collection and the actions the company takes - Netflix has to rearrange the services and content according to the region -Taxation * Increasing the tax liability of such companies SOCIAL OPPORTUNITIES - Global audience -Age, race, preference -Content that spans several genres and languages -Wide range of content -Relax and interesting work area -Student scholarship SOCIAL threats -Losing identity -Competition- better content -Content may annoy some audiences -Mainly teenagers EnvironmentalOpportunities and threats OPPROTUNITIES *Covid-19 Epidemic Due to the Epidemic a lot of people has to stay at home and in such time the tendency of people choosing online platforms like Netflix to have fun while at home has increased. THREATS *Natural Resources Although Netflix is an online platform it still consumes resources It is why Netflix aspires to understand its environmental impact and minimize it as much as possible. While its dependence on the environment for raw material is very low still the brand consumes electricity heavily in its operations. *Internet Traffic Companies like Netflix has to use internet to obtain customers. Netflix accounts for more than one-third of the internet traffic in North America. With this, the company has been approached by numerous campaign groups to push towards using renewable energy for its data centres. Currently the company has been rated 'D' by an independent energy group for their lack of commitment to offset its carbon footprint. EthicalOpportunities Pressure Groups support Netflix supports pressure groups like LGBTQ+ hence they support Netflix back in such situation people that support such pressure groups would be happy to watch Netflix shows. To show the world what we have in everyday life Netflix has a high range of customers and their shows are watched by numerous people. A wide viewer number can provide Netflix the change to show the evil and good in everyday life. Hence it would attract people and teach people important moral values. EthicaL THREATS Conflicts between Pressure Groups Minors We are all aware that minors are capable of reaching content all over the internet (even it is not necessarily appropriate for them) in such conditions they have acces to Netflix shows that are not appropriate for their ages hence there are a lot of parents that would not want to purchase a Netflix account. Sexual Content Such online platforms may choose to involve sexual contents in their shows to make it more realistic and interesting but not all of the society likes the idea of having shows that includes such content. There are so many people that don’t want to purchase Netflix account because of this particular reason.
