The Under-the-Radar Streetwear Brands Your
Favorite Stars Can't Stop Wearing
Add a little street cred to your wardrobe.
BY MARIANNE DABIR
OCTOBER 31, 2013
PHOTOS: COURTESY OF SOPHIE ELGORT;GETTY IMAGES; SPLASH NEWS
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Our favorite style stars know a thing or two about putting together the perfect outfit, but being
a trendsetter takes more than just having fashion know-how—it’s about being one step ahead
of the crowd, and discovering cool new brands and designers before anybody else. And lately,
the likes of Rita Ora, Selena Gomez, and Cara Delevingne have been turning to ultra-edgy
streetwear to rev up their looks. Though they haven’t gone totally mainstream just yet, these
subversive labels are already putting a fresh twist on classic athletic fare—think skaterapproved sweatshirts, beanies, and T-shirts in unexpected prints, silhouettes, and lots (and
lots!) of logos.
Take a look to see which under-the-radar designers they’re loving. Who knows? Your new
favorite brand might be one you haven’t even heard of yet....
PHOTO: COURTESY OF SOPHIE ELGORT
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Becky G. in a Dimepiece beanie
This L.A. label, which was founded by two friends in 2007, has since evolved from a small
collection of graphic tees to a major fashion force—think snapback hats, high-low skirts, and
plenty of crop tops emblazoned with edgy graphics and cheeky slogans. The girl-power
approved "Ain't No Wifey" is a favorite among celebs and street style stars alike.
PHOTO: COURTESY OF GETTY IMAGES
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Rita Ora in a The Black Score T-shirt
A sure sign that you’re officially an It girl? When The Black Score puts your likeness on the
front of one of their covetable tees. This small, boutique line creates hand-printed shirts with
exclusive, limited-edition designs. Fashion industry darlings like Susie Bubble, Georgia May
Jagger, and, of course, Cara Delevingne, are among the brand’s favorite faces.
PHOTO: COURTESY OF SPLASH NEWS
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Selena Gomez in a Joyrich hoodie
Thanks to its mix of vintage influences and West Coast edge, this label's signature prints pack
a super stylish punch. A-listers like Selena love the brand's oversized loungewear, rad
minidresses, and sporty-chic tops (and, A-lister or not, you will too!).