ASSIGNMENT
BARRIERS AND DRIVERS OF CONSUMER ONLINE ADOPTION
Rana Arslan Amir | 13027 | E-Business
MBA 7th (Evening)
BARRIERS OF CONSUMER ADOPTION
Barrier?
Marketing approach
1. Lack of Resources
Get new resources: If you have budget you need
to get new resources. the lack of resources may
cause an increasing drag on business
performance.
2. Poor Reliability
If you ask operations how reliability can be
improved, the top answer is almost always for
maintenance people to work instead of sitting idle.
3. Security & Protection concern
Businesses should learn how to defend and
protect themselves from these increasing cybercrimes, especially those that happen due to the
lack of information on the basics of web security.
4. Start-up Cost
How much money will it take to start your small
business? Calculate the start-up costs for your
small business so you can request funding, attract
investors, and estimate when you’ll turn a profit.
5. Lack of Customer Interaction
Good customer service keeps customers coming
back. Bad customer service keeps customers
away. It is important that a business have effective
and pro-active customer service personnel and a
good policy. Keeping customers happy, and
getting them to tell others about the great service
they received.
6. No perceived benefit
Consumers don’t purchase products primarily for
their functions. In fact, function is simply a means
to deliver what a customer really wants: benefit. A
customer buys a product for the perceived benefit
he will gain from it. This perceived benefit, in
addition to his opinion of the product, are what
create customer perceived value.
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DRIVERS OF CONSUMER ADOPTION
Driver?
Marketing approach
1. Improve Quality/Accuracy
We should improve the product/ service Quality and
the term “accuracy” refers to a collection of quality
measurements that reflect how well your order
fulfillment process has met a customer's need.
2. Range of product and services.
The idea of the service product range concerns the
set or mix of all service products offered by an
organization. The particular range of services
offered will be developed in response to internal
needs or to external influences.
3. Cost Reduction
to reduce their costs and increase their profits.
Depending on a company's services or product, the
strategies can vary. Every decision in the product
development process affects cost. Companies
typically launch a new product without focusing too
much on cost.
4. Choice
to offer consumers more choice, and businesses
keep expanding product and service.
5. Content
what do people want to know about our products
and services? When you are stuck trying to develop
content, a good starting place is to ask what it is
exactly that your audience wants to know. After all,
your products and services should act as a solution
to their needs.
6.Customization
delivering customized goods services to the
customers as per their needs.
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