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Targetting Children GrandTheftAuto_ marketing case

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Grand theft Auto San Andreas and issues targeting children
Grand theft Auto San Andreas is a Criminal craze video game. In this game, Gamers join games
shoot cops and attack women. The game can be purchased for $50, and 50 Million copies are
expected to sell. It has become a bestselling video game ever.
This game is teaching children that violence is a good way of solving the problem. It makes
children start thinking negatively.
The problem is related to Children who could buy the game from best buy/stores at the age less
than 17, and no questions were asked to them during checkout.
These games are processed differently in Adolescents and teens. It is processed in a part of the
brain where copycatting is likely to occur. However, adults process it in the forebrain, who cam
differentiate between reality and fantasy. It is a significant problem as this kind of behavior is not
suitable for the community. It introduces violence in the children and makes them think that this
is the only solution by beating/shooting people if someone troubles them.
In the video, an older man was using ‘Grand theft auto three’ as a murder and carjacking
simulator to train the team on performing this act. It is a severe threat in the area and an issue to
the safety of people.
Six major healthcare organizations, including the American medical association, have testified a
direct link between these kinds of games and teen violence. Law enforcement had found out that
young people playing grand theft auto drove a truck and ran over a man they didn't even know,
and when they came home, they thought that it's just an extension of the game. It makes the
game potentially dangerous and a serious problem.
To make the process better, Parents need to be responsive. Parents should not go along with the
children and purchase games which are rated "M - Mature".
Parents need to know where your child is going and all the activities. If parents know what
music, movies their children are watching, they should also know about the games their children
are playing to avoid these kinds of issues.
Laws must get more stringent, and stores selling those games should check Ids before giving it
to anyone. All the retailers/online providers should have a strict verification mechanism to make
sure only 17 years and older can purchase the game.
Game makers claim that the San Andreas game is for adults based and is fictional interactive
entertainment and no more than that, but the designers should think before creating these games.
They should think about how it will affect society and adverse effects. Game makers say that it is
for entertainment and relieves stress. But I feel that this is not the correct way of relieving stress.
There might be some alternative games without violence, which can also reduce stress.
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