COLLEGE OF BUSINESS
COURSE NAME: ENTREPRENEURSHIP
SEMESTER: FALL
ACADEMIC YEAR : 2020/2021
COURSE SYLLABUS
Course Code:
ENTP401
Prerequisites:
MNGT 201
Number of Credits: 3
Room:
B-216
Time:
17:30 – 18:45
Instructor:
Antoine Abou-Samra
Instructor Profile:
Antoine Abou-Samra is a seasoned Entrepreneur and C-Level
Executive with more than 25 years of international experience.
Office:
N/A
Office Hours:
Fridays from 13:00 to 14:00
Email:
antoine.abousamra@pu.edu.lb
Required Text:
Entrepreneurship and Small Business Management, Global Edition, 2/E, Steve Mariotti, Caroline
Glackin
Course Description:
This course provides an overview of the entrepreneurial process and prepares students for an
entrepreneurial mindset. Content-wise, we will begin the class with discussions of the entrepreneurial
process. Then we systematically walk through the entrepreneurial process of searching opportunities,
assembling resources, launching new venture, running the business and harvesting the rewards. This
course engages students through a variety of learning activities.
Learning Outcomes:
By the end of the semester, students are expected to be able to do the following:
1. Describe what it takes to be an entrepreneur; describe multiple ways to become an
entrepreneur (including but not limited to lifestyle/family, social, corporate, or growth
oriented ventures).
2. Identify opportunities using ideation and trend-spotting techniques. (Spot significant
trends in society which lead to high potential business opportunities).
4. Define a business concept based on trend analysis.
5. Articulate the core components of a business model and what makes an idea a good
opportunity.
Students’ Duties:
-
Keep an open mind during class sessions
Be sure your books, copybooks and stationery are with you in class
Switch your mobile off
Present a diversity of challenging techniques to grasp the objectives
Share in all activities and participate in all class discussions
Be creative and productive
Learn new methods of researching
Make-up exams are done upon the Department’s approval
Grading Scale:
Letter Grade
A
AB+
B
BC+
C
CD+
D
DF
Quality points
4
3.82
3.66
3.33
3
2.66
2.33
2
1.66
1.33
1
0
%
A ≥ 96
90 ≤ A- < 96
87 ≤ B+ < 90
83 ≤ B < 87
80 ≤ B- < 83
77 ≤ C+ < 80
73 ≤ C < 77
70 ≤ C- < 73
67 ≤ D+ < 70
63 ≤ D < 67
60 ≤ D- < 63
F < 60
Course Policy:
-
60 is the minimum passing grade.
Punctuality is also crucial. If you are late more than 10 minutes to class, you are considered
absent
Students are required to submit all assignments on time.
Keep a folder for portfolio assessment that includes the course syllabus, handouts, homework
assignments, comments, quizzes, drafts and texts of research and proposal etc.
Avoid plagiarism, redundancy and basic research errors
Write effectively and show proficiency in citation of sources
Behave with academic integrity and maintain a positive attitude
Students must take all scheduled tests. Make-up tests are given only at the instructor’s
discretion if the student presents a valid excuse for his/her absence from the test within
one week of that test
Grading policy:
Your work will be assessed in a variety of ways: participation in class, completion of tasks according
to deadlines, homework(s), midterm, final exam etc.
•
•
•
•
Attendance and Participation
Tasks (project, homework, quizzes, classwork, etc.)
Mid-Term
Final Exam
15%
20%
30%
35%
The course grade is subject to normalization of grade distribution in the class. Thus, each
student’s final course grade may be equal, higher, or lower than the grade computed on the basis
of the above grade distribution.
Week
Week 1
W
F
Topics
Chapter 1 Entrepreneurs Recognize
Opportunities
Assessment
Lecture
In class discussion
Week 2
W
F
Chapter 2 Franchising
Chapter 3 Finding Opportunity in an Existing
Business
Lecture
In class discussion
Week 3
W
F
Chapter 4 The Business Plan: Road Map to
Success
Chapter 5 Creating Business from
Opportunity
Lecture
In class discussion
Week 4
W
F
Chapter 6 Exploring Your Market
Chapter 7 Developing the Right Marketing
Mix and Plan
Lecture
In class discussion
Week 5
W
F
Chapter 8 Pricing and Credit Strategies
Chapter 9 Integrated Marketing
Communications
Lecture
In class discussion
Week 6
Revisions
Week 7
W
F
Midterm examination
Week 8
W
F
Chapter 10 Marketing Globally
Chapter 11 Smart Selling and Effective
Customer Service
Lecture
In class discussion
Week 9
W
F
Chapter 12 Understanding and Managing
Start-Up, Fixed, and Variable Costs
Chapter 13 Using Financial Statements to
Guide a Business
Lecture
In class discussion
Week 10
W
F
Chapter 14 Cash Flow and Taxes
Chapter 15 Financing Strategy: Debt, Equity,
or Both?
Lecture
In class discussion
Week 11
W
F
Chapter 16 Addressing Legal Issues and
Managing Risk
Chapter 17 Operating for Success
Lecture
In class discussion
Week 12
W
F
Chapter 18 Location, Facilities, and Layout
Chapter 19 Human Resources and
Management
Lecture
In class discussion
Week 13
W
F
Chapter 20 Leadership and Ethical Practices
Chapter 21 Franchising, Licensing, and
Harvesting: Cashing in Your Brand
Lecture
In class discussion
Week 14
Revisions
Week 15
W
F
Final examination
Note: Alterations to the above literature may occur through the semester and additional handouts or
films/slides may be utilized.
Class Rules & Discipline
Classroom Etiquette
Cellular phones must be turned off during instruction in the classrooms and laboratories. The first
failure to respect this rule results in a warning. If a student chooses to disregard the warning the
student will be dismissed from class.
Students are also required to use proper social and professional etiquette when using e-mail. Use of the
Phoenicia University network implies consent for monitoring of traffic, which is necessary for smooth
administration of the resource. Phoenicia University does not overlook the use of inappropriate
language when writing messages to instructors, staff, or students. Student initiated messages to mass
audiences that are not part of the normal instructional process are prohibited.
ACADEMIC INTEGRITY
CHEATING
Cheating on exams or other work submitted in fulfillment of course requirements will result in
disciplinary action. Cheating discovered during an exam will result in the exam being collected and
the student being dismissed with instructions for a meeting with the faculty member.
PLAGIARISM
Plagiarism is the presentation of someone else’s ideas or words as your own. Paraphrasing or extensive
rewriting of another’s work is still plagiarism if credit is not given to the author and a citation of where
the information can be found is not listed. This also applies to ideas or words borrowed from the
Internet.
A student who presents a plagiarized work is subject to disciplinary action. A faculty member who
discovers that plagiarized work has been submitted in fulfillment of course requirements will
immediately inform the student and will give the student an opportunity to explain. Students guilty of
plagiarism will be severely penalized. Penalties range from a failing grade to suspension.
SABOTAGE
Students destroying, damaging, or stealing another’s work or working materials (including laboratory
experiments, computer programs, and term papers etc..) are subject to appropriate disciplinary
measures.
FALSIFICATION
Students who misrepresent material or fabricate information in an academic exercise or assignment
(e.g., false or misleading citations, falsification of experiments or computer data) will be held
accountable.
STUDENT ATTENDANCE
Students are expected to attend all classes, laboratories, or required fieldwork. Adequate measures will
be taken concerning unjustified attendance as per the University’s rules and regulations. No student
is allowed to attend a class if his/her name does not appear on the class roster. If a student is absent
for more than 25% of the class sessions, he/she will receive a ‘W (Withdraw)’ or ‘WF (Withdraw Fail)
grade for the course. Any student who will be absent for more than 25% of the course will need the
approval of both the College and the Office of the Registrar to continue the course.