How useful are the video reviews for your services/products?
The digital age has helped create a global platform for people to share their talents and
their creations with the world. Internet has helped create a larger market for businesses.
With the increasing dependency on digitization, it has become necessary for businesses to
create an attractive presence on the internet. Companies, brands and individuals with an
online site have more probability of garnering customers. Video reviews have now become
an essential part of marketing which affect the growth of a brand. A good video review has
the ability to influence and gather fresh customers. Showcasing a customer talking about
the uses and benefits of one’s products is a strong way of incurring greater sales.
IMPORTANCE OF VIDEO REVIEWS AND MARKETING
Results of searches have now made available the inclusion of videos to them, which make
visual representation of a brand or service quite important when searched for by a
customer. Video marketing and reviews now have the ability to increase the growth of a
business by a large fold, influencing the viewers.
People prefer visual representations when compared to texts as it is easy to understand
and more comprehensible. Hence video reviews are viewed and taken into consideration
by a large part of the audience. Video reviews give a more humanized perspective of a
particular product or brand, helping customers to connect with them. They give the people
an opportunity to see how the products work and let them see the various colors, size and
the texture of the product in all angles. Youtube channels and other social media pages
have begun reviewing products which in turn have brought a larger audience to brands
with positive product reviews. A demonstration of the product while in use attracts the
attention of people who are interested in the product.
Videos help give customers a visual representation of the product, giving them a
personalized experience that makes it easier for them to trust the brand and purchase the
product. For example, Lenskart's online site allows customers to try out spectacles online
by making a personalized video which enables them to check various products and view
glasses through all angles. This helps customers get a personal view and allows them to
review better. It creates an engaging platform that is open to a two way form of
communication. In regards to electronic gadgets, video reviews help showcase the different
features of the gadget while being used and comparisons with previous models or other
brands spark more interest among the customers. Studies show that most people take into
consideration video recommendations while shopping online, which makes it an essential
tool for brands.
A doubt often found in the minds of the people is that there is a possibility that individuals
leave reviews online using multiple aliases, since the internet allows users to create
multiple accounts. Video testimonials eliminate this doubt as it gives a face to the reviewers
and helps establish the authenticity of the review.
USE OF VIDEO TESTIMONIALS TO CREATE BRAND AWARENESS
For individuals and brands that offer various services be it in the health department, event
management or any other personal service, video reviews help create a greater reach. They
not only help emphasize the positives but also allow the inclusion of their work in order to
ensure that the customers thoroughly understand the service. Videos that include the
individuals while in work, enables the viewers to garner more understanding about the
service and the quality offered. Video reviews are useful in attracting customers who are
acquainted with the individual reviewing. Reviews by influencers and individuals of a
greater following help widen the marketing platform. Since these are individuals trusted by
their followers, they bring in a loyal consumer market. Video reviews can range from brief
views to detailed views of the service, letting people select reviews according to their
preference.
Brands have now begun collaborating with famous personalities, as inclusion of their
products in online posts and videos is a cheaper but effective way to advertise themselves
to the people. Additionally, when customers share their reviews on their respective social
media platforms, it enables the products to have a larger exposure. There are sites available
that are solely dedicated to showcase customer reviews about different products and
brands. Inclusion of product or service reviews in such sites is a direct way to target people,
as their audiences are people who are looking to make a definite purchase.
Creating a video review feature that is easy to use will help more consumers submit
reviews, which in turn will positively influence other customers to purchase from the
particular brand. The more reviews that a site has, the more chance it has of coming across
as a legitimate and concrete organization. A visual review is important as it helps build trust
among the audience, showcasing the product and the brand, which in turn contributes to
build a loyal relationship between the brand and the consumer.
Blog Source URL: https://www.feedfleet.com/blog/2020/11/06/how-useful-are-the-videoreviews-for-your-services-products/