LLD100WB
S. Stranahan
Company Assessment Report (CAR)
General Purpose: What are you looking for in an employer? Many students face the problem
of making a good choice when selecting a company to work for upon graduation.
The objective of this report is twofold:
1. To understand industries pre and during the COVID pandemic
2. To assess your fit with your chosen companies
For this report you will select two companies that you would consider working for (excluding
Facebook, Apple, Alphabet, and their subsidiaries).
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Research and analyze the industries of your selected companies
Choose the 2-3 criteria that are most important to you, such as pay, flexible work
environment, the opportunity for advancement, ethical management, diverse workforce,
community involvement, social justice policies etc. Then, research each company to
evaluate how well it fulfills your criteria.
In conclusion, if both companies made you a job offer, which one, both, or neither would
you accept? Be ready to defend your decision.
This report will be developed from a Work Plan through three drafts. Significant revisions are
expected on each draft. This report focuses on key concepts that you will use in future classes
and later when you write on-the-job. These concepts include purpose, audience awareness,
summary, research, conclusions, analytical thinking, format, and clear/concise writing.
CAR Final Draft
CAR 2nd Draft for
Instructor Review
CAR 1st Draft for Peer
Review
Specific purpose: To analyze an industry
and the fit between your criteria and your
chosen companies in order to convince the
audience that you have made the right
decision.
Research: You will be expected to research
a minimum of 5 quality business sources
across a variety of types (e.g. financial
reports, journals, web).
Audience: Your classmates, instructor, and
Career Development Counselors at SJSU
Approach: Direct
CAR Work Plan
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LLD100WB
S. Stranahan
Assignment
Work Plan & Draft Bibliography
Report
# Words
approx. 300
900– 1,700
Format
See Work Plan Outline (Canvas)
Memo. APA for citations
The draft bibliography contains a minimum of five quality business sources in APA format.
Only one source may be the company’s website. Use in-text citations for these sources. You will
update the draft report with the sources you actually use for the final version.
Grading:
Report 65 pts (13% of final grade)
(Work Plan Final-10 pts; Draft for Instructor Feedback-20 pts. Final CAR-35 pts.)
Evaluation Criteria
The report will be evaluated on completeness of content per instructions; quality and quantity of
research to support conclusions; format and organization; writing conciseness and clarity;
accurate citations, grammar, mechanics, and usage. See rubric on Canvas.
Report Outline
Introduction (Short and concise. Split into paragraphs as needed.) Include this information
Geography and/or other
• Problem Statement
(what is the need to write
the report?)
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Purpose
Scope: Names of 2
companies -why
chosen; Top 2-3
criteria – why chosen;
limitations.
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Sources and methods
of data collection
Industry snapshot
Conclusion (your
decision if a job offer
was made)
Body (Organize the evidence clearly to support your conclusion.)
• Industry Analysis
• Company #1 findings and your conclusions based on your criteria
• Company #2 findings and your conclusions based on your criteria
• Or organize by Criteria.
Closing
• Decision- Which company would you work for, if either, and why?
• Support your decision
References: List 5+ quality business sources that are cited in the report. For reference page
and in-text citations, use APA format. Put references on a separate page.
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