Marketing mix – Place
1. Who is the final person in the methods of distribution? (1 mark)
2. Who is the person who makes the product or service? (1 Mark)
3. What are the advantages to a producer of using a channel of distribution as shown
below? (4 marks])
Producer - wholesaler - retailer –consumer
4. (14 marks)
5. Why might a different marketing mix be used for the same product in different countries?
(6 marks)