FINANCIAL COMPARISON How did it all go wrong? Master All Your Money Moves VISION We are building: The first to market real-time home loan bidding platform An unbiased, consumer-centric financial comparison website HOME LOAN BIDDING Step 1 Set-up your mortgage auction “Only a fool goes out and searches for home loans on his own - a wise man lets lenders & brokers come to him” Step 2 Watch banks bid Step 3 Pick your preferred loan option UNBIASED FINANCIAL COMPARISON Credit Cards +14 sub-categories Loans +8 sub-categories “You shall have all the weapons to master your money moves.” Calculation Functionality Comparison Functionality Investing +5 sub-categories Insurance (coming soon) +8 sub-categories Utilities & More (coming soon) +4 sub-categories Sort Functionality Filter Functionality Ratings WHY SINGAPORE? Essential hub to penetrate greater South East Asia We are live in: Markets we want to enter: Favourable ecosystem of investors Friendly government regulations Unrivalled physical and digital infrastructure Singaporean fintech companies raised = US$735 million in 2019, a 69% increase compared to the same period last year MARKET SIZE (SG) “Wisdom is nothing without opportunity.” New Home Loan Sign-Ups New Life Insurance Sign-Ups 86,000 Yearly Product Searches via Google SG New Health Insurance Sign-Ups 15,900 63,000 (generic product searches for products listed on ROSHI only) 5.6 Personal Loans Granted 373,000 million+ New P2P Loans Granted 4,400 Credit Card Sign-Ups New Robo-Advisor Account Sign-Ups 216,209 36,600 COMPETITVE OVERVIEW “If you know both yourself and your enemy, you can win a hundred fights without a single loss.” ESTABLISHED PLAYERS RULE THE FINANCIAL COMPARISON SPACE Market Leaders (SG) “Master SEO and you shall master financial comparison.” Avg. Monthly Unique Visitors (SG) Organic Search Site Traffic Attribution (Singapore 2020) 871,636 618,297 285,431 101,717 103,034 *.com domain targeting multiple markets **non-unique pages 84% 61% 69% 63% COMPETITIVE OVERVIEW Indicative category strength based on website traffic Credit Cards Travel Insurance Home Loans Personal Loans Saving Accounts Fixed Deposits Online Brokerage Robo Advisor Blog How we will catch ONE MILLION unique visits Search Our Founder is one of the best Search specialists in the market $ By developing a brand in a non-branded industry Data lead blog/social post Only develop blog/social posts where we know there is demand/relevance By keeping operational costs at a minimum (freelancers/outsourced) By adding FREE disruptive money tools & services Raid-hailing comparison app | gold bullion ecommerce platform | budget management | stock / crypto demand tool REVENUE MODEL LOAN BROKERAGE COMMISSION PRODUCT SPONSORSHIPS Financial Comparison AFFILIATE COMMISSION Home Loan Bidding MONTHLY SUBSCRIPTION FEE (LENDERS)