FINANCIAL COMPARISON
How did it all go wrong?
Master All Your Money Moves
VISION
We are building:
The first to market real-time
home loan bidding platform
An unbiased, consumer-centric
financial comparison website
HOME LOAN BIDDING
Step 1
Set-up your mortgage auction
“Only a fool goes out and searches for
home loans on his own - a wise man lets
lenders & brokers come to him”
Step 2
Watch banks bid
Step 3
Pick your preferred loan option
UNBIASED FINANCIAL COMPARISON
Credit Cards
+14 sub-categories
Loans
+8 sub-categories
“You shall have all the weapons
to master your money moves.”
Calculation Functionality
Comparison Functionality
Investing
+5 sub-categories
Insurance (coming soon)
+8 sub-categories
Utilities & More (coming soon)
+4 sub-categories
Sort Functionality
Filter Functionality
Ratings
WHY SINGAPORE?
Essential hub to penetrate greater
South East Asia
We are live in:
Markets we want to enter:
Favourable ecosystem of investors
Friendly government regulations
Unrivalled physical and digital infrastructure
Singaporean fintech companies raised
=
US$735 million
in 2019, a 69% increase compared to
the same period last year
MARKET SIZE (SG)
“Wisdom is nothing
without opportunity.”
New Home Loan
Sign-Ups
New Life Insurance
Sign-Ups
86,000
Yearly Product Searches
via Google SG
New Health
Insurance Sign-Ups
15,900
63,000
(generic product searches for products
listed on ROSHI only)
5.6
Personal
Loans Granted
373,000
million+
New P2P Loans
Granted
4,400
Credit Card
Sign-Ups
New Robo-Advisor
Account Sign-Ups
216,209
36,600
COMPETITVE OVERVIEW
“If you know both yourself and your enemy, you
can win a hundred fights without a single loss.”
ESTABLISHED PLAYERS RULE THE
FINANCIAL COMPARISON SPACE
Market Leaders (SG)
“Master SEO and you shall
master financial comparison.”
Avg. Monthly
Unique Visitors (SG)
Organic Search Site Traffic
Attribution (Singapore 2020)
871,636
618,297
285,431
101,717
103,034
*.com domain targeting multiple markets
**non-unique pages
84%
61%
69%
63%
COMPETITIVE OVERVIEW
Indicative category strength based on website traffic
Credit Cards
Travel Insurance
Home Loans
Personal Loans
Saving Accounts
Fixed Deposits
Online Brokerage
Robo Advisor
Blog
How we will catch
ONE MILLION
unique visits
Search
Our Founder is one of
the best Search
specialists in the market
$
By developing a brand
in a non-branded industry
Data lead blog/social post
Only develop blog/social posts
where we know there is
demand/relevance
By keeping operational
costs at a minimum
(freelancers/outsourced)
By adding FREE
disruptive money tools &
services
Raid-hailing comparison
app | gold bullion ecommerce platform |
budget management |
stock / crypto demand
tool
REVENUE MODEL
LOAN BROKERAGE
COMMISSION
PRODUCT SPONSORSHIPS
Financial
Comparison
AFFILIATE COMMISSION
Home Loan
Bidding
MONTHLY SUBSCRIPTION
FEE (LENDERS)