Directions: ​Avoid second person “you” and dead words such as “a lot,” “very,” “good,” bad,” or weak verbs such as “shows” or too many “to-be” verbs. Appeals to (sense of) Differentiates between Symbolizes Argues Distinguishes between Juxtaposes Asserts Emphasizes Mirrors Builds (argument or credibility) Employs Models Challenges Establishes Narrates Characterizes Establishes authority Organizes Clarifies Evaluates Outlines Compares Exemplifies Persuades Complicates Explains Presents Concedes Forecasts Proposes Concludes Foreshadows Qualifies Connects (to) Heightens Questions Connotes Highlights Raises (level of importance) Contradicts Identifies Reinforces Constructs Illustrates Showcases Contrasts Implies Substantiates Conveys Incorporates Suggests Creates (a contrast/connection) Inspects Summarizes Defends Insinuates Symbolizes Defines Interprets Transforms Discredits Introduces Validates