SUCCESS IS 20% SKILLS
AND 80% STRATEGY
The quote mentioned above suggests that it's all about
your strategy, which you will apply while forming any piece of content.
Here,
DIGITAL SPOON
presents some simple content
writing strategies that will help you get your content in the
right direction in 2020.
001
CONTENT STRATEGIES
GET THE ANSWERS TO YOUR QUESTIONS FOR WRITING A
UNIQUE AND SUCCESSFUL CONTENT PIECE.
Why am I creating content?
What are my goals?
Which platform to use?
How will my audience respond to my content?
Answers to these questions will help us find a clear decision making
process.
So, what does it take to make your reputation powerful?
Your brand personality
A
brand persona is a collection of personality traits, attitudes and values that your brand
showcases on a regular basis to help connect with a certain audience segment.
One of the reasons for a failing content strategy is it doesn’t emphasize any particular
central themes in any way. To fix this, you need to define who you are.
Your content should express your
USP ( Unique Selling Proposition), your core values and
what makes your content stand out.
Identify what kind of content fits our
brand.
Your purpose
We always have a certain purpose when we write any content, so you need to understand them and
then fit your content according to those purposes. After that, you need to publish the content with
confidence then.
Your expertise
Good content strategy revolves around so many small main topics. The main topic is always
presented with different approaches. So if you want your audience to remember them, you
need to introduce the same messages to your audience more often.
The answer of
following question will help you to build impressive content:
What am I really great at explaining?
What unique experiences can I share?
002
CONTENT STRATEGIES
QUESTIONS TO BE ANSWERED FOR
SUCCESSFUL CONTENT.
Your Style
The content writing market and word competition go parallel to each other. Then what to do
in this kind of situation?
It's your style that makes your work unique from others. Without a clear style, your content
will lack impact. And with style, you need to continue with your work, making a huge
difference.
YOUR STYLE + YOUR CONSISTENCY = 100% PERFECT CONTENT
Your Platform
In today's social media era, there are countless platforms to post your content, but the catch
is to decide where and how your content will be posted. This will help you decide the format
of your content and the publishing sequence of your content.
It's not thoughtful to distribute your content on several platforms, but a prudent content
creator will master one platform and then switch to others.
Inspect, Your content strategy!
By the end, you should have 5 elements of your content strategy.
Your brand identity.Goals for your content.
Expertise your content will carry.
Your unique style.
Platform on which you will distribute your content.
These strategies are the
003
foremost structure for making decisions about your content.
CONTENT STRATEGIES
SOUNDNESS OF
LONG-FORM
CONTENT
Short-form contents provide practical information to the audience without requiring them to
spend too much time reading.
But, long-form pieces are better when it comes to SEO, and they help in good conversion rates.
In this competitive world, it is necessary to create valuable content.
Because of this, it is necessary to create long pieces of content.
004
CONTENT STRATEGIES
LONG-FORM VS. SHORT-FORM CONTENT
There is a difference between long form and
short form content.
Long-form Content
It includes those content which are
over 1200 words. Some of the major examples of this
form are e-books, whitepapers, and curriculum courses.
Short-form Content
Content around 1200 words or less is considered as short-form content. This includes social
media posts, short blog posts, and product description. It is used to convey important
information concisely.
shares
ranking
f
o
s
k
r
pe rm
long foent
cont
authority
005
CONTENT STRATEGIES
conversion
SOUNDNESS OF LONG-FORM CONTENT
Long-form Content Ranks Better
It was earlier analyzed that more than
10 lakh Google search results found that longer
content tends to rank higher in organic search results.
So, naturally, long-form content tends to rank better in
SEO elements.
Long-form content also increases the audience's stay rate on your page, which helps
Google to analyze that user found your content useful.
Long-form Content Gets More
Number Of Shares
“The longer the content the more number of shares it received.”
In earlier studies it was found that content between 3k and 10k words received the most
social shares.Writing valuable content that’s at least 2k words long can make it easier to
stand out from the competition.
An analysis by buzzsumo found that long-form content is shared moreoftenthan short-form
content.
Creates Authority
Providing comprehensive information about your topic will make you expert in the reader’s
eye. Your readers will find every kind of information in your content from beginning to
advance and this will help you to boost your SEO.
Better Conversion Rate
What is the ultimate goal of writing any content? It’s for the
product or service which is to be viewed by our audience and
after that they are expected to show conversion.Creating
long-form content seems horrible at first sight but as you get
used to it and will see positive results for your page, it gives
you more leads, and stands out from the competition.As soon
as
long-form content shows you positive results, you’ll begin
to develop a better sense of when to use and which topic
needs more focus and obviously your precious time.
006
CONTENT STRATEGIES
5 POWER FULL
BENEFITS OF
BLOGGING IN
BUSINESS
A frequent, chronological, publication of personal thoughts
and web links is known as blog.
The word blog is shortened version of ‘weblogs’
007
CONTENT STRATEGIES
5 POWER FULL BENEFITS OF
BLOGGING IN BUSINESS
One of the most effective ways to build brand awareness, while providing relevant
and useful content to your target audience is through consistent blogging.
Exceptional boost to SEO
What is the ultimate goal of writing any content? It's for the product or service to be viewed
by our audience, and after that, they are expected to show conversion.
Creating long-form content seems horrible at first sight, but as you get used to it and see
positive results for your page, it gives you more leads and stands out from the competition.
As soon as long-form content shows you positive results, you'll begin developing a
better sense of when to use and which topic needs more focus and precious time.
Develops and strengthen relationships with
potential, current and past customers
As a prudent writer, one always wants to retain its readers and find more potential customers.
A blog helps in doing both the things it helps to increase our customer base as well as help in
retaining our current and
past customers.
Established your business as an industry leader
It doesn't matter how small or big your business is, blogging is a good way for your
business to build trust and establish clout in your industry.
Over time, writing regularly will give you an edge within the industry-leading to more
query and conversion rate.
008
CONTENT STRATEGIES
5 POWER FULL BENEFITS OF
BLOGGING IN BUSINESS
Connect people to your brand
Blog posting will allow you to show the personal side of your business to your customers.
Blogging will give others a lucid sense of corporate standards, business character and the
personality of your company.
Create opportunities to connect people
Blogging is the epitome of free marketing. As people can share your blog link
on several platforms and also to their friends.
009
CONTENT STRATEGIES
HOW YOU CAN
INCREASE YOUR BLOG
TRAFFIC BY 80%
Even after constant blogging we fail to generate traffic
actually we don’t realize what the loophole is.
010
CONTENT STRATEGIES
HOW YOU CAN INCREASE YOUR BLOG
TRAFFIC BY 80%
Here we will discuss some of the things which goes wrong:
Word limit
he time is gone when writing only 500 words could help you, but now on an average
word count of top-ranking content is between 1140-1300 words at least.
Add more engaging photos
Readers will read your content later, and firstly they will visually judge your content,
and it will be your first impression.
Readers will find your content more interesting when you relate your point with
some kind of images, graphics, etc.
Update old information
Readers will love it when they get updated information.
As more information may not be useful but authentic information is what readers desire.
Update any meta information
Once your article ranking, now is the time to update your meta description.
It is important to change for search engines to let them know that we meant business.
011
CONTENT STRATEGIES
DESIRE FOR
SUCCESSFUL
E-COMMERCE
Quality content is one of the most important tools for
eCommerce businesses.
012
CONTENT STRATEGIES
DESIRE FOR SUCCESSFUL
ECOMMERCE
Quality content is one of the most important tools for eCommerce businesses. Any content on
your website will identify your product and recommend if the content has something unique.
Working in the field where the competition goes hand in hand, you need to keep some
important points.
Eloquent content
The description which is provided by your vendor is not enough for your product description.
You needed 100% original written copy that matches the tone and style of your company’s
brand.
Describing your company’s position in the market is the key to convenience customer that they
should buy from your company specifically.
Answer your customer
The customer is the king of the market.
Start answering the queries of your customer so that they can build credibility in your product.
Look for the frequently asked questions and answer them as a priority with the product description.
This tip will help in increasing the customer base.
Keep in touch
tay connected with your potential, present and past
customers.It's not a one time interaction. However it's an
opportunity to repeat business if you can build ongoing
relationships with customers.
Some ways are:
Email campaigns
Feedback calls
Questionnaires
013
CONTENT STRATEGIES
DESIRE FOR SUCCESSFUL
ECOMMERCE
Catch social media attention
One of the cost-effective ways to reach your customer is social media.
When creating a social media post, you may have a limited number of characters and
words you can use. Make the most out of that space and write high-quality content.
Don't lose the opportunity!!
Advertise new product launches
Blog posts in today’s era is the major source of creating hype about your product in
the market.
Writing about a new launch on the regular basis should be the regular part of your
product launch process.
014
CONTENT STRATEGIES
CRUCIAL TAKEAWAY
PAYING CUSTOMERS ARE NOT FAR AWAY WHEN YOU HAVE
RIGHT CONTENT STRATEGY.
015
CONTENT STRATEGIES
CRUCIAL TAKEAWAY
The above mentioned are some ways to create high-quality content which will help you
survive in this competitive world. Building authentic brand image is essential.
Sometimes collaborating with experienced content writers can make a huge
difference in your website traffic.So, there you have it. You can ace your field just by
following these strategies.
PAYING CUSTOMERS ARE NOT FAR AWAY WHEN
YOU HAVE RIGHT CONTENT STRATEGY.
016
CONTENT STRATEGIES
SEO
CONTENT
MASTERY
GO PRO IN
15 DAYS
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