FASHION INDUSTRY PRADA GROUP BUSINESS MATH MARIA ANDRADE CHIEF EXECUTIVE OFFICERS The Prada Group consists of five luxury brands: Prada, Miu Miu, Church’s, Car Shoe, and Marchesi 1824. The CEOs of this group are Miuccia Prada Bianchi and Patrizio Bertelli. They have both been CEOs since May 26, 2015. Though Miuccia is the granddaughter of Mario Prada (founder of Prada), the group was only founded by her and Bertelli, who are married, years later. Bianchi is estimated to be worth $2.4 billion, and her husband is worth around $3.3 billion. The couple owns 80% of the Group. BOARD OF DIRECTORS The board includes Miuccia Bianchi and Patrizio Bertelli (check slide 2), Giancarlo Forestieri (since May, 2007), Gian F. O. Mattei (since May, 2009), Sing Cheong Liu (since May, 2011), Alessandra Cozzani (since December, 2013), Mazzi Carlo (since February, 2014), Maurizio Cereda (since 2015), and Stefano Simontacchi (since April, 2016). They are all employed by/currently working at the Prada Group. However, most hold more than one position, and four are independent directors. PRADA GROUP’S MANIFESTO According to their own website, their manifesto suggests “a new approach to doing business by placing at the core of ethical and action principles essential values as freedom of creative expression, reinterpretation of the existent, preservation of know-how and valorisation of people’s work.” FINANCIAL MARKET CONCERNS The market gets all kinds of financial information from the Prada Group due to the annual online publishing of their financial reports, which include gross and net profits, loans, cost of goods sold, etc. Anyone can have access to their stocks and share information via this link: https://www.pradagroup.com/en/investors/investor-relations/shareholder-info.html PUBLIC IMAGE Prada itself and the other brands owned by the Prada Group are centennial luxury houses that have acquired much respect due to its history and accomplishments. Not much is needed for them to keep their good appearance, since having their products means to be someone of the higher society. STOCKHOLDERS The Prada Group has quite a large number of stockholders, from the CEO couple to other large companies. In 2010, the Prada Group decided to expand to Hong Kong; the listing was as much as $7bn-$8.4bn.